The Importance of a Mobile Responsive Website

Mobile Responsive Website

Mobile Responsive Website

A mobile responsive website is designed to be displayed appropriately and attractively on small screens, such as smartphone screens (iPhone, Android, or Blackberry), as well as iPads and mid-sized tablets.

Also known as “Responsive Web Design”, these website designs respond to any device or display (whether it was a mobile phone or a 46-inch LCD).

Usually, standard desktop websites do not display well on these devices, while the mobile-optimized website adapts to the smaller screen size, and adjusts the fonts of the content and interface in a way that is compatible with mobile devices, including:

  • The text is larger and easier to read.
  • Easy navigation creates a simplified and perfect user experience.
  • The buttons are easy to touch and responsive.
  • The items and images are clearly displayed.
  • Download in speed.

The importance of a responsive website:

As more and more visitors reach your website on their mobile devices, it becomes imperative to ensure that all of your visitors have a positive, simplified, and optimal user experience.

No matter what kind of device they’re using in this experiment.

If your website is taking a long time to browse or is not easy to use on a mobile device, your visitors may go directly to a competitor’s site.

Also, having a mobile responsive website improves many of the main features, including:

Today, most searches are done on mobile devices and not on computers.

According to a recent report by Brightedge, nearly 60% of all website visits are via mobile, which provides a better user experience.

As a business owner running it through your website, you need to meet and follow your customers and target audience wherever they are.

If your site is not mobile responsive, the majority of people who visit it may experience slow loading times, complicated experiences, or lost information.

These problems create a negative first impression about you and your business, so you need to optimize your site so that users can find what they need easily and quickly from your site through their mobile devices.

Why do you need to make your website mobile responsive?

Adults in the United States spend 93% of their time per week using the Internet on their mobile devices (more than 15 hours per day) to run their businesses, entertain themselves, or shop.

And if you are interested in e-commerce, or have an online store, this statistic should convince you that it is time to improve the use of your website on mobile phones.

Optimizing your mobile website:

What is mobile phone optimization? And what can you do to improve your mobile user experience and improve your ranking on search engine results pages?

After you knew why your website should be mobile-friendly, you should move to the second step, which is understanding how to improve mobile so that you make your website suitable for it, and to this end, you can do the following:

Take a first look for yourself:

The first step is to know your site and test it yourself.

Pick up your phone, go to your business website, and see, Does the download take too long?

Once the site is up and running, continue to preview:

    • Does everything fall into place?
    • Are there items that are not downloading?
    • Are things overlapping?
    • Is the font too small to read?

You can also ask a number of your friends to verify your site and follow their notes.

    • Do they find it easy and attractive to navigate the site, or not?
    • Can they contact you easily?

If you or your friends find any issues with the site, that means you have work to do.

Check your site’s loading speed:

Now that you have tested your website from a mobile device, you will need to get a real result for your page’s loading speed.

Download speed is one of the most important considerations for mobile SEO.

Here comes the role of Google Page Speed ​​Insights, as Google will give you an analysis of the speed of your site on mobiles or computers.

And if you don’t reach the green light in both, then you should contact a professional developer to work on increasing the speed.

Usually, increasing the download speed on a mobile phone is a very easy solution, as the reasons for slow downloading are often confined to the following:

  • The size of the files is large.
  • The design of the site is based on an outdated theme or appearance.

But whatever the problem is, a professional developer can quickly diagnose and fix it before mobile users abandon the website.

By following some tips, such as:

  • Minimize the website icon.
  • Ensure that the images are optimized.
  • Reducing the number of redirects.
  • Take advantage of browser caching.

Following these steps should reduce the time it takes for your website and its pages to load.

You can also use our free page speed tests to check your progress.

Eliminate unfriendly items and replace them with suitable ones:

Some elements (such as CSS files, JavaScript, and images) do not load properly on the mobile phone.

And it used to be blocked because old mobile devices couldn’t handle it.

But today, with smartphones and smart tablets, these elements are supported.

Plus, Google prefers it because it helps determine your improvement in mobile phone use.

Therefore you should replace these elements of your website with simple images and relevant text.

You will also need to consider:

  • Use responsive design.
  • Define the font size that can be read without enlarging.
  • Ensure that the content is not hidden in images or other types of files that Google’s spiders cannot crawl to, because when it decides how to arrange sites according to certain keywords, it searches for these keywords on your site.

If keywords are restricted to images rather than simple texts, Google will not be able to confirm that your site contains relevant information.

We emphasize again that all of these elements are not only important to user experience but will also affect your ranking in search engine results.

Schema.org  :

Schema.org is a collaborative community activity whose mission is to create, maintain, and promote structured data diagrams and promote them on the Internet, on web pages, in emails, and more.

It allows search engines to display rich snippets of information from your website on search engine results pages.

For example:

If you have asked a question on Google, and a dialog appears at the top or next to the free search results that contain the answer, then you have seen the Schema.org result.

Cell phone users prefer curated snippets because the screen space is small.

With the help of Schema.org, more curated snippets emerge, serve the user better, and thus gain more positive attention from search engines.

Titles, URLs, and Meta Descriptions:

We just talked in the previous paragraph about how limited screen space can be on mobile devices.

This limitation can also affect how your titles, URLs, and Meta descriptions appear on search engine results pages.

Nobody wants this data to occupy the entire screen of their phone.

Therefore, we recommend that you be brief, provide as much information as possible, and be economical with words.

If there is a simpler way to say something, start with this method for mobile phone optimization.

Local SEO:

A companion section of SEO, it helps you target local consumers in your area.

It is especially important for mobile searches because many of the mobile searches performed on the go are done with the “Search near me ” button.

There are many ways that you can improve your site with local SEO, but if you are just starting out, there are two things you should do before anything else:

Update your NAP (Name, Address, Phone) quotes.

NAP stands for name, address, and phone number, and it is very important for companies that want to rank well in local search results, as search engines take data into account when determining which companies should be shown for geographically targeted searches.

What can companies do with their business program to boost local search rankings?

Add your city and state to the metadata.

Mobile services will not stop soon, so you must ensure that mobile users and search engines can access your site easily.

Although there is not a simple key that you can use to instantly, make your site mobile responsive,

However, if your current website is well designed, well coded, and uses a CMS database-based content management system, the process may be as simple as updating the existing page templates.

In another case, your site may require development that is more significant and will need to be rebuilt in some way.

But either way; You can keep the current design layout and content.

And if you are considering a redesign, the combination of a design refresh and a mobile responsive update is a practical opportunity to elevate your organization’s web presence with a single, unified effort.

The two most common methods of mobile websites are:

  • Either design a separate mobile site optimized for mobile devices.
  • Or develop your main website to use a responsive design that fits any screen size.

All the aforementioned points guarantee the following:

  • Ease of use and optimal user experiences.
  • Best rankings in search engine results.
  • Increase sales and have cost-effective websites (if responsive design is used).
  • Consumer confidence in the modern and developed brand.
  • Set up your website and gain the lead in the competition.

What does the mobile website design look like?

By October 2019, the use of mobile internet had surpassed the use of computers.

So we’ll now go through what needs to be done while designing a mobile-responsive website.

In addition, we’ll show you three methods that you can use to design your site to work with mobile devices.

First: What does the mobile website design look like?

From an aesthetic point of view, the mobile website should look exactly as it does on your computer (same colors, fonts, and other branding elements).

And when we ask what it should look like, we’re not talking about a different style guide, but rather the items on a mobile-optimized site.

  • Do not use flash:

Many phones are not compatible with flash.

If you must show special effects, use HTML5 instead of Flash.

  • Stay away from pop-ups.

Although popups can look great on the desktop and can be a useful way to mitigate page leaves, or to collect marketing data such as consumer email addresses, they are annoying on mobile devices.

Sometimes they are difficult to close, which can increase the rate of bounce.

  • What about the buttons?

Do not make the buttons too small or too large, but be moderate in choosing their sizes as appropriate.

Also, do not get them in the way of passing.

You can take the test yourself on your mobile device and make sure of the following:

  • do not click on buttons by accident when scrolling.
  • You do not need to zoom in or out to click the button.
  • The buttons do not take up the entire screen.

Thus, we note that the visual content of websites on mobile devices is no longer a source of concern.

Here are three ways to provide a good mobile experience:

The first method: Dynamic Serving:

A mobile dynamic display solution detects the type of user accessing your site.

Then, it shows the content to him in a mobile-responsive design for mobile users and an easy-to-use design that is suitable for desktop users.

This is done by using different HTTP headers.

The main benefit of using a dynamic serving solution is that it only uses one URL, which enhances its power and makes it more preferred by search engines.

In addition, it is useful if you have content that you only want to display to mobile users.

The disadvantages are that it is not only difficult to design and implement directly and use in the correct place, but it is also difficult to follow up and maintain.

Because of this, it may require a lot of your budget to reach out to people who can help you with it.

Method two: separate site:

A separate site configuration involves using multiple versions of your website.

If you previously moved to a site in the “m” subdomain, you would see a separate site configuration in progress.

This method is easy to implement, which makes setting it less expensive than dynamic rendering.

However, maintenance (although it is not difficult) can be time-consuming (it can also be expensive).

You may also face the risk of having duplicate content that search engines do not like or prefer, but you can mitigate it by setting rel = “canonical”.

The other disadvantage of this method is dividing the strength of your website because there is more than one URL.

However, Configure a separate site to display only required content to mobile phone users (such as dynamic rendering).

In addition, if you are going to a separate site path, you need to make sure that the redirects to your site are simple and clean, otherwise, the page speed may slow.

Method 3: Responsive Website:

Responsive website design is Google’s favorite among the three options for making the website mobile-responsive.

And like dynamic rendering, it contains only one URL, which keeps the site’s strength unified.

But unlike both dynamic rendering and separate site methods, here you cannot view content only for mobile.

However, there is absolutely no risk of content duplication, and you don’t need to deal with redirects, which makes responsive website design the most efficient and the least expensive to maintain.

But implementing a responsive website design can be costly if your entire site needs to be redesigned.

Essentially, responsive design uses CSS3 media queries.

No matter what size device users use, they see the same content, except for changes in its size for easy viewing.

This is done through a network and design that will adapt to the elements on your website automatically to the size of any screen (mobile phone or computer).

As for the layout to be displayed by the responsive design, it takes into account some points, such as:

  • The direction.
  • Display screen.
  • The accuracy of the device’s access to your location.

The benefits of a mobile responsive website:

  1. Simplified experience across different devices.
  2. A positive ranking indication in the search engine results.
  3. Improve the mobile phone conversion rate.
  4. Improve user experience.
  5. Faster download speed.
  6. More flexible and cost-effective application development.

Google uses mobile sites as a categorization factor:

Search engines, as well as consumers, are interested in user experience these days.

And if you have any chance of ranking in a Google index, you definitely need a mobile responsive website.

In 2018, Google announced that it would start ranking search engine results based on website compatibility with mobile phones and not based on compatibility with computers.

This decision was driven by the fact that most users do searches using mobile devices, so Google wants to make sure that the results it displays will be of high quality and actually meet the needs of the majority of researchers.

And if your site does not rank well on Google, that should be a major concern.

Google is the number one search engine, and if you don’t appear on the first page of its search results, you likely won’t be seen at all.

And a study from Moz indicated that 71% of users would only click on sites on the first page of search results.

So if you are on the second page, only about 30% of people will notice you who may need your services.

How do I know if a website is mobile-responsive?

In general, you can find out by noticing if it expands to display content and navigation in an optimized way to be easier to use on smaller screens.

If you are not sure, Google offers a suitable test that makes checking this easy.

You can test your website’s mobile responsiveness with the Google Mobile-Friendly Tool.

Simply enter your URL and Google will tell you if your site passed the test (and you’re in good shape), or failed (and thus consider converting your site into a mobile-responsive format sooner than later).

Some errors that appear in optimizing a mobile responsive site:

Viewport tag:


viewport tag

When Google checks your site, the first thing you will search for is this hashtag.

It is responsible for determining the page size and it is used in all responsive site designs.

Font size:

The font size and zoom ratio must be taken into account, as it has a major impact on the user experience from Google’s point of view.

If the font is small, the user’s experience will not be successful because it is unable to read the font.

The best font size is 16px.

Links too close together page:

One of the problems you will face is the proximity of thread links to each other when you browse on a mobile phone.

The solution to this problem is by choosing one of the responsive designs, which you can get a large selection of at (http://themeforest.net).

After clicking on the link, register, and then search using the following phrase:

(WordPress responsive themes).

On the other hand, replace WordPress with the platform you are using, and choose one of the templates that match Arabic text (it should be mentioned as . RTL).

Pages width larger than the frame of the screen:

Using responsive design will solve this problem, or you will have to define custom dimensions for mobile browsers using CSS.

Conclusion:

After we’ve explained why you need to make your website mobile responsive, what it should look like, and how to do it.

We want to remind you that the mobile shopping experience is so important that it cannot be denied or ignored anymore.

The problem of compatibility of websites and online stores with mobile devices becomes more urgent when entering the arena of competition and online shopping.

If the ranking on Google as “the leading search engine” is important to you, you must be careful to follow Google’s preferences above all.

Regardless of which search engine you seek to satisfy, you must be confident of user satisfaction and ensure that your website is compatible with the mobile device they are using.

All search engines are satisfied when the user is happy and satisfied.

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