Blogging initially started when people started writing online journals on random topics. When business owners found out that blogs gained attention and the public were influenced by them, they started including them on their official websites.
Now let’s hop onto how blogs influence businesses?
A Blog for Business?
The field of writing is way more diverse than the branches of science. Blogging for a website is detailed and informative about the website and its relative information that would somehow increase the flow of traffic towards their website.
Today business owners hire content writers to provide them with quality stuff required to attract the audience towards their website. Blogging also requires knowledge of SEO and SEM. With that knowledge, a writer is fully informed about what words are appropriate to use.
Next, you’ll need to understand where does blogging takes a part to cherish a business. Business websites are now designed with a separate tab reserved for blogs and information about the company. Blog plays its role at the very beginning of a company’s exposure to its audience. Blogs can be really helpful to gain public attention. Plus, the fact that blogs are also widely shared by people. So it can also be passed on to people who are unaware of your brand.
Difference between Blog Post and web-blog
Blog and web writing are often confused by people. The major difference is the choice of words and length of sentences. Web requires a medium to short length sentences. Content on the web must be direct and to the point. It should deliver relevant and sufficient information that viewers are looking for. While blogging is based on medium to long length sentences. Make sure not to make it draggy or exaggerated as it could divert the reader. Blogs should include SEO supported words and the information related to the topic. It is very important to stick to the topic and not to include irrelevant information.
A Blog must also include appropriate infographics which improve readers to connect visually with the content.
Traffic to Leads
This is the fun part. Here you’ll learn how you can gain leads for business from the traffic driven from blogs on your site.
It’s simple. All you need is a lead-generating call-to-action at the end of every blog post. It will direct users to a landing page where they will get a form to fill with their information. After they’ve provided you with their e-mails, you can now send them marketing emails and keep them updated about the offers. This is how you’ll identify potential customers that may get involved in your business.
Not all the traffic needs to end up being a lead. Blog post and content is a direct method to market your business.
See, it’s a whole lot of benefits with posting a relevant blog on your business website. Not only you can attract readers and explorers but also gain quite a lot of leads through it.
What sort of blogs?
If you are also thinking about what kind of blogs are suitable for your website, I have a “Food for Thought” for you.
All you need to do is to think from your viewers’ prospect. What do your customers want to see on your website? What are the majors that your clients would search for? And most importantly, what does your client expect from your brand? If you don’t provide relevant information that your clients require, they will ultimately leave your website and search it on a different website. Instead of sending back your clients unsatisfied, you should focus on providing them with the information they are looking for on your platform. This way you won’t leave any of your clients disappointed, thus you will notice an increase in traffic towards your website.
Furthermore, for your convenience let me exaggerate my thought. To make understanding easier, I’ve researched for you:
Let say you have a business related to E-Commerce, Clothing brand, Educational website, Software house, Online health consultancies, Repairing companies, Online food trucks, online Property dealers, etc. The first and foremost you need to find out your target audience and what do they look for on your website.
To be precise, a client roaming at a Software house website would be looking for information regarding website development, mobile app development or maybe graphic related information. Similarly, on a Repairing company’s site, People would search to fix their household items at home. May it be a hack or a full fledge repairing process. If the company’s website won’t provide the required information, the customer will search for it on a different website. Hence the company will lose its traffic from the website. On the other end, the company with similar services would gain traffic just by uploading a relative blog.
Let's Wrap Up
Hence, it all sums up with the fact that blogs do help your business to grow and gain customers attraction. Proper choice of topics, relevant information, and valuing client’s satisfaction is mandatory to produce a lead generating blog for your website.
Search Engine Marketing | SEM
Search Engine Marketing is a term previously used to describe two things:
- Search Engine Optimization (SEO).
- Paid Search Engine Marketing.
Today, it only refers to the second one; Paid Search Engine Marketing.
It is one of the most effective marketing methods in promoting products and developing business in a digital market where competition reaches its peak with the presence of millions of competing companies.
Search engine marketing uses paid ads that appear at the top or bottom of search engine results pages (SERPs), and include an ad that lets users know that this is a paid position.
Fees are charged to trademarks only if the user clicks on the ad.
The strength and greatness of this type of marketing are that it provides advertisers (companies, for example) the opportunity to pay for placing their ads in the search engine (Google) in front of customers who are eager to buy the moment they are ready to complete the process.
Advertisers bid on keywords that search engine users are expected to enter when searching for specific products or services, giving the advertiser the opportunity to have his ads appear alongside the results of these search queries.
These ads (often known as “pay-per-click ads”) come in a variety of forms.
- Some of them are small text ads.
- Others appear as Product List Ads (PLA), also known as Shopping Ads, which are visual product-based ads that allow consumers to see important information at a glance, such as a price, for example.
- Some paid search ads may also appear as products displayed on a premium display platform.
How is search engine marketing done?
Keywords are the foundation of search engine marketing.
But before you can choose the keywords to use in your search engine marketing campaign you will need to do wide research, as part of your keyword management strategy.
You should define keywords related to your business that customers are likely to use when searching for your products and services.
Just enter a keyword related to your business or service, and see related keyword suggestions
that can form the basis of various search engine marketing campaigns.
After finding the keywords, you must bid on them, as ads through search engines are based on the auction system.
To enter the ad auction, advertisers specify the keywords they want to bid on and state how much they want to spend per click so their ads appear alongside the results for those keywords.
If Google determines that the keywords you bid on are in a user’s search query, your ads will be entered into the ad auction.
And you should know, not every ad has to appear on every search, the ad auctioneer takes a variety of factors into account when determining the ads’ placement on the SERP.
Also, not every keyword has strong enough commercial intent to justify showing ads near the results.
However, the two main factors that Google evaluates as part of the ad auction process are:
- Maximum bid: This is the maximum amount that you are willing to pay for each click.
- Ad Quality Score: It is the most important metric that search engine marketers can focus on, and it depends on the overall quality of your ad, and helps you achieve a better ad position at a lower cost.
Google calculates these metrics during the ad auction to determine ad position.
The result of this calculation is known as Ad Rank.
One of the most common misconceptions about search engine marketing is that the one with the largest advertising budget will win.
Although a larger advertising budget can certainly be beneficial, especially when targeting powerful and highly competitive keywords, it is far from being a requirement for success in SEO.
This is because all ads go through the “ad auction” process before appearing next to search results.
Some keywords have high commercial intent, or a strong indication that the researcher wants to buy something, such as: (buy, discount, discounts, deals, coupon, shipping, free, and others).
Comprehensive keyword research can help you identify negative keywords as well (The search terms you should exclude from your campaigns).
Most Popular Search Engine Marketing Tools
Here is a table to compare the best 5 tools:
Search engine marketing is one of the most effective marketing methods for product promotion and business growth and development.
Its different tools help make your digital marketing campaigns more effective.
making them suitable for digital advertising agencies and professionals.
making them suitable for small businesses on tight budgets.
Anyone can use the Google Ads tool to promote an e-commerce website or publish a personal blog online.