Social Media Marketing (2) | its Importance and the assisting tools
We have explained within the content of social media marketing (1) the concept of marketing through social media, and we said that it is a form of internet marketing, and it is a powerful marketing tool, used by companies of all sizes and specialties
The importance of social media marketing
- Reach out to potential clients and increase their numbers.
- Enhance conversions.
- Increase brand awareness and create loyal customers.
- Increase sales and make profits.
We have also explained the marketing goals that social media platforms help to achieve,
We detailed the steps that can be taken to verify the effectiveness of a social media marketing plan.
Today, we talk about the most important tips that must be taken into consideration
when marketing through social media platforms,
in addition to explaining some basic points on how to choose the best social media platforms before starting marketing.
Top Social Media Marketing Tips
Planning for content:
Building a well-thought-out social media-marketing plan has become a necessity, that cannot be ignored.
So, before thinking about creating your own content,
consider searching for keywords, and searching for competitors’
content to help you generate content ideas that will interest your target audience.
And think carefully about what other successful companies working in your industry are doing to increase engagement on social media.
Both attractive and valuable social content:
Strive for your content to be truly valuable, and publish it regularly so that your ideal customers find it useful, interesting, and always timely.
The engaging content you share on your social networks can include social media images, videos, infographics, how-to guides, and more.
Using social media to market your business enables you to showcase your branding image across a variety of different social media platforms.
While each platform has its own unique environment and impact that is different from the others, the core identity of your business (your brand image) should remain distinctive, valuable, fun and trustworthy.
Social media to promote your blog content:
Social media marketing is an ideal channel for sharing the best content for your blog with readers.
Once you get a loyal following on social media, you will be able to post all of your new content and make sure that your readers will reach it immediately.
Plus, the awesome blog content will help you build more followers later.
And it’s an amazing way that blog content marketing and social media marketing can benefit each other.
Share curated links:
Using social media for marketing is also an opportunity to link to external articles.
If other sources provide great and valuable information that you think your target audience will enjoy, don’t hesitate to link to it.
Organizing and linking to external sources increases confidence in you, and you may get some links in return in the future.
Track your competitors:
It’s always important to keep an eye on competitors, as they can provide valuable keyword research data and other social media marketing statistics.
If your competitors are using a specific channel or method for social media marketing and it appears to work positively in their favor, then consider doing the same.
But also try to do it better!
Measure success with Analytics:
You cannot determine the success of your social media marketing strategies without tracking the data.
And as we said earlier;
You can use Google Analytics as a great social media marketing tool
and it will help you gauge the most beneficial marketing techniques
as well as determine which strategies you would be better off abandoning.
Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
And be sure to use analytics within each social platform to get more information about your social content that is performing best with your audience.
Managing social media crises:
It doesn’t always go smoothly with brands on social media.
Therefore, it is best for you to use our social media crisis management guides to see examples of the worst social media disasters, as well as advice on how to deal with them.
How to choose the best social media platforms for marketing
Using social media platforms in marketing does more than just improve website traffic and help companies reach more customers.
It also provides a valuable place for better understanding and learning
by observing the behavior of target audiences on these platforms.
Marketing through social media requires different methods, which differ according to different audiences.
You should develop a unique marketing strategy for each platform.
Here is a brief overview of how to use social media to market according to the user base of each platform:
First: Using the Facebook Platform for Social Media Marketing:
The Facebook platform is where people go to have fun and chat with friends, so keep your appearance on it nice, friendly, and valuable too.
Facebook’s “informal” environment requires a similar marketing strategy it.
You can start creating a Facebook Business Fan page, keeping in mind the interest in layout and how it appears, as the visual component is an essential aspect of the Facebook experience.
And remember that access on Facebook may be limited, so keep in mind a Facebook ads strategy that is appropriate and cost-effective, and that can have a big impact on your presence on Facebook as well.
Second: Using Pinterest for Social Media Marketing:
One of the fastest-growing social media marketing trends.
Focuses on visuals that are perfect for retail, and anyone can benefit from using them for social media or sales-oriented advertising.
Allows companies to display their products and offerings while developing brand personality using unique and eye-catching panels.
And when developing your Pinterest strategy, remember that the primary audience for the social network is female.
If this is your demographic, you need an effective Pinterest presence!
Third: Using Twitter for Social Media Marketing:
Twitter is a social media marketing tool, which is active in dialogue, communication, and interaction with followers as much as possible, and that allows business owners to post their business updates and new news across the web.
With it, you can track tweets related to your industry or related fields, and in return, you should get a steady flow of followers.
You can also share your official tweets about your offers, exciting discounts, and new news, along with other fun brand-building tweets.
And be sure to retweet when a customer says something nice about you.
Also, don’t forget to answer people’s questions when possible.
Fourth: Using LinkedIn for Social Media Marketing:
It is one of the most professional social media marketing sites.
In addition to being an effective platform for posting and obtaining jobs.
Its collections are a great place to engage in a professional dialogue with business owners in similar or related industries, and it provides a place to share content with like-minded individuals.
You can encourage your customers to recommend your business for your LinkedIn profile.
Recommendations make your business appear more credible and reliable for new customers.
We also recommend browsing the questions section on LinkedIn, as its answers will help you gain more self-confidence and establish yourself as a thought leader.
Fifth: Using YouTube for Social Media Marketing:
YouTube is the # 1 place to create and share video content across the web.
It can also be a powerful social media-marketing tool that you cannot imagine.
That is why focus on creating useful and enjoyable “how-to” videos, so it is also very important to improve your ranking on Google’s video search results pages.
Sixth: Using Reddit for Social Media Marketing:
Reddit or similar social media platforms like Stumble Upon or Digg are ideal platforms for sharing engaging content, with over 2 billion page views per month.
Reddit has incredible social media marketing potential, but marketers should be warned that only truly interesting and unique content will be welcomed.
If you have content that you think the Reddit community (the majority of young techs, genius tech and internet enthusiasts) will enjoy, you can reap tremendous benefits and generate valuable traffic.
Seventh: Using TikTok for Social Media Marketing:
TikTok has about 100 million monthly active users only in the United States, and it attracts a very wide range of audiences around the world.
And if you own a business, TikTok marketing can be a great channel for your brand, as the relatively low competition on the platform offers an enormous opportunity to reach multiple people at a relatively low cost.
The TikTok platform is based on videos that have a maximum of 15 seconds (and can be merged for up to 60 seconds), and people interact with them as they scroll through their diaries.
And one of the cool things about TikTok is that it allows people
to add all kinds of editing effects and background music to their videos.
Followers can “like” these clips, comment on them, and share them
with other users through direct messages or SMS and other applications.
TikTok also ranks high in terms of how long people spend using the app
with users interacting with it on average, about 45 minutes a day.
It offers five different types of advertising products:
- Ads within the diary page (In-feed Ads).
- Branded Hashtags.
- Most viewed ads (Top View Ads).
- Branded effects.
- Brand Takeover.
Some studies by experts indicate that you will get the best marketing results on TikTok
if you post between 10 am and 6 pm.
You can also use a detailed bio to encourage the audience to take certain kinds of actions
such as joining your email list or following up with your account.
If you wish to add a link to your website,
you must use the dedicated website section in the Account Preferences area.
This will allow you to insert a clickable link directly below your resume without being restricted to word count.
You should also link to your other social media profiles,
as this may allow you to increase the number of your followers on other platforms.
Eighth: Using Instagram for Social Media Marketing:
Since its inception, Instagram has grown to be the ideal platform for sharing photos.
Statistics today indicate that more than 800 million users are active on the site every month
and more than 60 million photos are posted and interacted with 1.6 billion “likes” daily.
Here are ten powerful Instagram marketing tips that you can use to leverage the platform:
- Switch to a business profile as soon as possible, by going to your settings and clicking on “Switch to Business Profile” to start. Therefore, the most important benefits are:
- Followers can click on your call button to contact you directly as if they were on your website.
- Create and publish Instagram ads without using Facebook’s advertising tools.
- Access to Insights’ analytics tools that provide statistics about your post impressions and reach.
- Use our free Instagram tools to understand exactly how users interact with your content. The more you know about how users interact with your posts, the better you will be able to fine-tune your content for increased engagement.
- Post product teasers so that they (gently) encourage people to buy.
- Create sponsored ads.
- If you want to create leads, using Instagram Stories will help you with that (especially when using it in the “slideshow” format).
These stories are only streamed for 24 hours, but you can save them and reuse them at a later time.
- Be sure to share with influencers and celebrities who have a large audience of followers in order to reach a wider range of customers and followers, as the influencers’ followers trust their recommendations.
- Create an interactive branded hashtag.
- Post at appropriate times (and do not over-publish).
- Make sure to track the correct metrics to know how well (or poorly) your page and posts are performing.
And when you have measurable results, you will know exactly what works and what does not.
So start tracking your follower growth, and see how the type of content you post.
Engagement rate and click rate on your URL.
And you can do this with a tool like an Influencer Dashboard.
With billions of people on social media, it became clear why so many companies, marketers and business owners use it to promote their business and interact with their customers.
Although defining your company’s social media course of action may seem daunting, you can avoid feeling it by understanding social media marketing trends, and using some of the many resources available on this topic.
And start working on the right social media marketing strategy for your business and your target audience to increase the number of followers you have, improve interaction, and increase conversions.