When a business owner searches for a new intermediary, seller, or trading company, he often does a search before making the final decision and choosing the people he will deal with.
He might contact some friends and business owners to consult them and narrow the search process based on their recommendations. He might also search on the Internet to review users ’opinions, thus he will feel confident and comfortable with his decision to choose one of them.
The mechanism of search engines :
The above-mentioned search process is very similar to the work of search engines, and how they choose specific sites to appear on the first results pages.
And search engines take into account a set of factors, including:
- Quality of website content.
- Popularity of the site.
- User satisfaction.
SEO is essential for the success of websites :
SEO may seem like a small term, but it is a major reason for the success of websites, increasing their popularity, and ensuring that Internet users can access them.
It is the magic recipe and the secret hidden in search engines and it is not limited to computer users only, but also to smart phone users.
If you are an owner of an emerging, small or large business, SEO must be taken into account as a priority in your interests to ensure the success of your site and your business.
What are the benefits of SEO :
There are many benefits for Search engines optimization, and reasons that makes using SEO an essential matter that does not need thinking and here are some of them:
First: SEO helps you reach your customers who are looking for you:
One of the most important advantages of SEO is that it helps you reach your customers who use search engines daily.
Statistics indicate that there are more than 2 billion users on the Internet, and 93% of activities on the Internet start with search engines.
There are also 40,000 searches occurring every second and 3.5 billion searches daily.
Second: SEO guarantees high visits to your site (traffic):
You no longer need to use ads to attract customers, ensure their visits and convince them to buy, as traffic cares about your products and services, and the visits provided by search engines are the most quality for users who are looking for solutions to their problems.
Third: SEO results are guaranteed in the long term:
Search Engine Optimization (SEO) delivers effective, measurable and goal-serving results.
It is also low cost and long lasting.
SEO works day and night without stopping, and has an unlimited validity, unlike the paid ads that, as soon as you stop paying them, the traffic rates to your site drop.
Fourth: SEO raises the rate of sales and profits:
SEO is not just an empty term for marketers; using SEO will increase sales and the number of possible customers.
According to one study, any small company can generate $ 103,510.98 in profits in only 5 months if it uses SEO correctly.
Fifth: SEO does not include paid ads:
If you have a successful SEO strategy, then you do not need to use ads, and you can increase your site traffic without having to pay anything extra.
By doing so, you can reduce the money you pay for ads and invest in more effective areas.
Sixth: SEO builds confidence, enhances credibility, and influences the purchase decision:
Have you ever wondered why Internet users trust Google?
A high ranking on search engines helps your company build trust and credibility with customers, and greatly influences their buying decision.
37% of search engine clicks are on the first homepage
Seventh: SEO keeps customers in constant touch with the latest news:
When customers turn to search engines, they use the search results to make specific decisions based on available options.
The high ranking provided by SEO allows potential clients to stay up-to-date with the latest developments, indirectly builds confidence in them and helps them make decisions.
Eighth: SEO raises brand awareness:
The use of SEO contributes to building commercial shares of your brand, and increases its popularity.
The brand’s reputation is very important to website visitors.
The visitor may not be always ready to buy, but the reputation of the brand makes him aware of the offers that it provides, and therefore he may make the purchase in the near future.
Ninth: SEO makes your clients additional marketers for you:
One of the most important benefits of SEO is that it will increase your website’s referrals, and you will gain more opportunities to market your site on search engines through its visitors who will recommend their visit and promote it on social media or during a casual conversation with their friends.
SEO is a necessity, not an option:
Search engines are your number one tool for getting more customers to your site or online store.
Understanding how search engines work has become essential to ensuring market growth for entrepreneurs and confidently delving into e-commerce.
Also, the SEO feature is not a myth, but neglecting it poses a great danger to the success and continuity of technology-based businesses, and winning the competition in our time has become more than just a plan, capital, and a professional team ..
Simply; it needs SEO!
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