Choosing the correct domain name for your website is critical to your success.
In addition to identifying your site, your domain name will convey important information to both customers, visitors, and search engine robots.
And if you choose it wrong, it can be difficult to replace later without harming your brand and your search engine rankings.
This is why it is so important to choose the best domain name from the start.
And you’d probably assume that if you had a quality website, people would visit it regardless of a domain name, right?
Well, don’t be so sure.
Your domain name is the main element of your website, and as it makes it successful and drives it to failure.
Your URL is the first thing your visitors see.
A good and unique domain name can make a positive and lasting impression on visitors and encourage them to come back to the site repeatedly.
Whereas, a bad domain name may cause visitors to leave forever.
While EMDs are no longer necessary, the keywords in your domain name still help with SEO ranking.
The correct domain name can give an initial idea of what your website is interested in, and it increases the chances of brand recognition.
These elements are just a few of the many reasons why your domain name is so important.
When starting out for the first time, it can be difficult to come up with attractive ideas for choosing the perfect domain name.
According to research from Domain Name Stat, 43% of all domains have a .com extension
And when you choose your domain name extension, you can be sure that “.com”
is the best automatic extension, because it is the most popular and well-established
easiest to remember, safest, and most reliable.
Not to mention that most keyboard and smartphone keys now automatically contain a .com button
Avoid strange names like:
.club, .space, .pizza, .ninja, .photography, etc.
It may be untrustworthy.
If your website looks like jane. photography and users type jane.photography.com by mistake, they will end up on an error page on Photography.com.
Your domain name is the basis of your branding, and it is what your visitors will remember and share on the web.
The appropriate domain name for the brand is distinct, unique, and easy to store.
While the public domain name is usually keyword-stuffed, not quite clear, and difficult to memorize.
Can the difference be accurately identified between:
Healthinsurance.net, Newhealthinsurance.com, or Healthinsurancesort.com
This is because they are very general areas, and they do not have a clear meaning, and the differences in the meanings of the word “insurance” will lead to increased suspicion.
While sites like UnitedHealthCareOnline.com and Anthem.com stand out because they represent something specific when people hear their names they feel more confident.
Amazon.com is a much more popular brand name than BuyBooksOnline.com.
According to research by DataGenetics, the best length for a domain name is approximately 12 characters.
This means you should keep your domain name brief and short to make it easy to remember.
Not to mention, users will be more likely to enter typos with longer domain names, which can result in lost traffic.
It is likely that short domain names were taken a long time ago and sold for thousands of dollars, so if you can’t find a short domain name, make it appropriate for the brand.
Most of the sites commonly used around the world consist of a single word and have a domain name consisting of only one word, such as Twitter or Instagram.
Or a maximum of two words such as “Facebook”.
If you have to explain the spelling to them more than once for it to be understood, this would be very complicated.
And they may end up on another website.
Tell 10 people the potential domain name you are thinking of, and ask them to spell it.
If you feel that most of them have had difficulty writing it, you need to make it simpler.
Write your domain name on a piece of paper and have 10 people read it.
If you feel that most of them have experienced difficulty reading, make it simpler.
Therefore, your domain name should be smooth, understandable, and written in letters only, where hyphens, numbers, and punctuation hinder its correct spread and accessibility.
Imagine if Facebook contained a hyphen between “Face” and “book” and it is written: Face-Book
It might not have spread so quickly!
And you can find keywords using tools like Keywordtool.io, Google Keyword Planner, or KWFinder to search for terms with high search volume and low competition.
Domain address extensions such as .com or .net at the end of a website’s domain can have specific uses, so be sure to choose an extension that works for your business.
The .com extension is the most popular extension on the Internet, but being the first to be used on the Internet, the process of obtaining a suitable domain name followed by .com can be difficult.
But the new batch of top-level domain extensions could provide a great opportunity to register a short domain that is highly compatible with the domain name needed for the success of your business.
.co: abbreviation for a company, trade, or community.
.info: Information websites.
.net: Technology and IT websites.
.org: For non-commercial and non-profit organizations.
.biz: For commercial companies or online shopping sites.
.me: For blogs, personal bio, or personal websites.
Your domain has been one of the biggest defining elements of your business and branding for years.
And if you decide to change it in the future, it will cost you money, branding, and SEO rankings, and it will also be a burden.
If your company is interested in website optimization and SEO, you can choose a domain name like “OptimizedSEO.com”.
But if you think there is an opportunity to expand into more general digital marketing services in the future like email marketing, PPC, etc. then it might be wise to reconsider your domain name.
Therefore, before choosing your domain name, do not restrict your options to a specific name. Consider your long-term vision from the start, and leave room for expansion if you expect it.
To build your brand professionally and ideally, you must have the same name in the domain and on social networks, as this works to build familiarity and makes it easier for your visitors, fans, and customers to find you on all websites on the web.
And avoid the legal issues that could cost you a lot of money by staying away from names that have trademarks in use already.
Once your website is up and running, you can learn more about how to trademark and copyright your website name and logo.
You can use a tool like Knowem and search for your potential domain name.
You will see if it is available on more than 25 popular social networks.
And if that appears, consider editing it so that you can create your own original social media profiles.
Manually searching for a domain name can take a long time.
There are currently more than 360 million registered domain names, which may lead many to believe that all good domains are in use.
This is where the free “domain name generators” tools come into play, with which you can search for specific keywords to find hundreds of smart ideas for domain names.
Here you should have at least a general idea of some of the possible words.
Some of these words may be used or trademarked or not actually include what you are looking for.
Nameboy is one of the oldest and most popular domain name creation tools on the Internet.
You can also use the free trade name generator tool from WPBeginner
Or IsItWP’s domain builder to find more ideas.
Using a domain name generator like Domain Wheel will also help you simplify the process by brainstorming for you and making sure that all of its suggestions are actually available for purchase:
All you have to do is visit the website, and enter a keyword into the search box.
To illustrate this, let’s pretend you are starting a dog training blog.
For your keyword, you’ve chosen “Dog Training”, and entering this term in the search bar will return these results:
As you can see, there are a lot of possibilities that you can choose from.
And if you don’t like any of them, you can try a slightly different keyword, or scroll down for random ideas and keyword suggestions.
Here we will provide a detailed explanation of how to buy the domain from the hosting company NameCheap.
They have a cheap rate, and a cheap renewal rate compared to other companies.
It also offers a free WhoisGuard domain privacy protection feature.
First, you need to log in to NameCheap and create an account.
After that, you will purchase the domain
which is a very easy process, and it includes some steps that are only performed for the first time.
You will know through this screen whether the name you want is available or not
and you will choose the end of the domain, whether it is .com .net, or others.
The one-year price will appear next to the S8.88 / yr range.
And choose the period of purchase of the domain, and specify whether you want to renew automatically. Then click on Confirm Order:
Name on Card: It is the name that is placed on the card from the front, and it is often the name of the cardholder, and it is written in large English letters.
Card: Step number 3 in the following picture and the information is placed in order: