There are many questions, research topics, and ideas that preoccupy us daily, and most of us do not even think about choosing a search engine to use in solving or understanding them, because the way is one that always takes us to Google.
Google is the most famous search engine, and a friend that we do not hesitate to always turn to and we trust its results and information.
it is often a first-step partner for everyone, whether if it was writing a school paper, a personal project, or even creating or completing some work.
How did Google start its journey as a search engine?
Back in 1996, Larry Page and Sergey Brin collaborated at Stanford University to launch a search engine they called BackRub.
Its idea originated as a university research project to search for files on the Internet.
Then this search engine was called Google, the name that came because of a misspelling, as it was supposed to be called Googol, which expresses a mathematical term and meaning 1010, to be a sign of the large size of this engine.
The company received financial support from Amazon founder Jeff Bezos, as well as support from other entrepreneurs.
Then, in 1998, Brian and Page left Stanford, establishing the company in September 1998.
By the year 2000, the Google search engine swept the internet world, laying the foundation stone for the Google empire that continues to grow and expand to this day.
What are the most famous Google products?
It is not only limited to search when we talk about Google, where the products and services of this company exceeded 250 different products that some of them have more than a billion user, here are some of them:
The most popular search engine on the Internet.
The free e-mail service includes a search engine, in addition to the ability to chat with Google Talk users via the e-mail page.
Watch and share videos for free.
for free word processing, spreadsheets, and presentations on the web, it allows users to create and edit documents online in collaboration with other users at the same time through a computer, mobile, or tablet.
a cloud storage system that provides users with a free storage space of 15 GB, and is characterized by ensuring the security of files and limiting their access to the owner or people who share storage links.
the free translator for various texts and web pages.
the fastest, most secure, and widely used internet browser, featuring a simple, effective, and easy-to-use user interface, and it works on most operating systems.
It provides a search for locations with the ability to locate specific places and view images of hundreds of cities around the world with high accuracy via satellite.
a mapmaker that gives users the ability to edit maps in over a hundred countries, and view and saves personal edits.
Mapping and geographic information program that provides images and maps of the entire Earth.
Google ads and the main source of its revenue, and includes local, regional, and international distribution of ads.
a virtual store for Google products and it includes (music, books, movies, applications, Android games, and others).
An alternative view of online shopping, which is one of the first elements you see when searching for any type of product through the Google search engine, and it is useful for people who want to find deals from all over the internet on a single product.
Google Shopping Ads:
It is a type of advertising campaign on Google, and it is used to increase referrals or sales in particular.
Google and technology :
From the Pixel smartphone to smart home speakers, Google offers a set of great technology products that simplify things and make our everyday life easier.
It also offers a range of tech products under its own brand, and a wide range of smart home products under the Nest brand, including thermostats, smoke detectors,s and a range of home security cameras.
Here are some of these products:
- Home Hub
- Pixel 3 and Pixel 3 XL
- Pixel USB-C Earbuds
- Nest Hello Video Doorbell
- Google Pixel Slate Chrome OS Tablet
- Nest E-Learning Thermostat
- Google Home Mini Smart Speaker
- Google Wi-Fi Mesh Wi-Fi Network System
- Nest Protect Smart Smoke and Carbon Monoxide Alarm
- Chromecast Ultra
- Nest Cam IQ Indoor Security Camera
- Google Home Max Smart Speaker
- Google Pixel book Chrome OS Laptop
- Nest Secure Alarm System
What are the provided facilities by Google for emerging companies and entrepreneurs?
In 2011, Google launched the Google Group for startups and entrepreneurs and has direct involvement in 30 countries.
This group aims to facilitate the process of communication between startups and Google tools, to achieve goals, such as:
- Establishing partnerships with institutions that have global and local imprint to help them deal with Google and expand more.
- Activating the role of Google-led programs, such as the Women Entrepreneurs Program, to communicate with them through monthly meetings.
- Helping to connect startups with Google products relevant to their stage of growth.
At the same time, Google has allowed startups the chosen startups to use Google’s 26,300 employees to obtain engineering, employment, and business consults.
It also provides through its (Googleplex) to give lectures on company formation and business development.
Indeed, Google succeeded in achieving its goal of supporting entrepreneurs and helping them achieve their dreams.
According to the company’s statement, the Japanese games company Dena acquired Ngmoco, a Google investment, for $ 400 million.
Google has become an important detail of life. We return to it and we depend on it and trust it.
Today, unlike many large companies, it still seeks to provide assistance and benefit if it is well understood and delved into its depths.
Pandu Nayak, vice president of Google, who has been with it for 14 years, says:
“There is one thing of the basic things that have not changed in those 14 years, and that I greatly appreciate, which is that we have built the search based on users, people come to Google to search for important things in their lives, and our deep and important responsibility is to give them great results and answers to wonderful experiences, helping them to continue their lives more effectively”.
When a business owner searches for a new intermediary, seller, or trading company, he often does a search before making the final decision and choosing the people he will deal with.
He might contact some friends and business owners to consult them and narrow the search process based on their recommendations. He might also search on the Internet to review users ’opinions, thus he will feel confident and comfortable with his decision to choose one of them.
The mechanism of search engines :
The above-mentioned search process is very similar to the work of search engines, and how they choose specific sites to appear on the first results pages.
And search engines take into account a set of factors, including:
- Quality of website content.
- Popularity of the site.
- User satisfaction.
SEO is essential for the success of websites :
SEO may seem like a small term, but it is a major reason for the success of websites, increasing their popularity, and ensuring that Internet users can access them.
It is the magic recipe and the secret hidden in search engines and it is not limited to computer users only, but also to smart phone users.
If you are an owner of an emerging, small or large business, SEO must be taken into account as a priority in your interests to ensure the success of your site and your business.
What are the benefits of SEO :
There are many benefits for Search engines optimization, and reasons that makes using SEO an essential matter that does not need thinking and here are some of them:
First: SEO helps you reach your customers who are looking for you:
One of the most important advantages of SEO is that it helps you reach your customers who use search engines daily.
Statistics indicate that there are more than 2 billion users on the Internet, and 93% of activities on the Internet start with search engines.
There are also 40,000 searches occurring every second and 3.5 billion searches daily.
Second: SEO guarantees high visits to your site (traffic):
You no longer need to use ads to attract customers, ensure their visits and convince them to buy, as traffic cares about your products and services, and the visits provided by search engines are the most quality for users who are looking for solutions to their problems.
Third: SEO results are guaranteed in the long term:
Search Engine Optimization (SEO) delivers effective, measurable and goal-serving results.
It is also low cost and long lasting.
SEO works day and night without stopping, and has an unlimited validity, unlike the paid ads that, as soon as you stop paying them, the traffic rates to your site drop.
Fourth: SEO raises the rate of sales and profits:
SEO is not just an empty term for marketers; using SEO will increase sales and the number of possible customers.
According to one study, any small company can generate $ 103,510.98 in profits in only 5 months if it uses SEO correctly.
Fifth: SEO does not include paid ads:
If you have a successful SEO strategy, then you do not need to use ads, and you can increase your site traffic without having to pay anything extra.
By doing so, you can reduce the money you pay for ads and invest in more effective areas.
Sixth: SEO builds confidence, enhances credibility, and influences the purchase decision:
Have you ever wondered why Internet users trust Google?
A high ranking on search engines helps your company build trust and credibility with customers, and greatly influences their buying decision.
37% of search engine clicks are on the first homepage
Seventh: SEO keeps customers in constant touch with the latest news:
When customers turn to search engines, they use the search results to make specific decisions based on available options.
The high ranking provided by SEO allows potential clients to stay up-to-date with the latest developments, indirectly builds confidence in them and helps them make decisions.
Eighth: SEO raises brand awareness:
The use of SEO contributes to building commercial shares of your brand, and increases its popularity.
The brand’s reputation is very important to website visitors.
The visitor may not be always ready to buy, but the reputation of the brand makes him aware of the offers that it provides, and therefore he may make the purchase in the near future.
Ninth: SEO makes your clients additional marketers for you:
One of the most important benefits of SEO is that it will increase your website’s referrals, and you will gain more opportunities to market your site on search engines through its visitors who will recommend their visit and promote it on social media or during a casual conversation with their friends.
SEO is a necessity, not an option:
Search engines are your number one tool for getting more customers to your site or online store.
Understanding how search engines work has become essential to ensuring market growth for entrepreneurs and confidently delving into e-commerce.
Also, the SEO feature is not a myth, but neglecting it poses a great danger to the success and continuity of technology-based businesses, and winning the competition in our time has become more than just a plan, capital, and a professional team ..
Simply; it needs SEO!
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If you are planning to launch your own mobile app and reach billions of users, then use the Google play store.
Here’s a guide to help you with that!
Steps to upload apps on Google Play :
1- Create a developer account.
2- Create a merchant account for Google Wallet, and link it to your developer account.
3- Upload the app on the Google Play Store.
4- Upload the Android Package Kit.
5- Prepare the store menu.
6- Adding content classification.
7- Choose the pricing and distribution model.
8- Publish the application.
First; How do I create my own developer account?
This is done in four simple steps:
- Log in with your Google account.
- Accept the developer agreement.
- Pay the registration fee.
- Complete account details.
Second; What is the importance of a merchant account for Google Wallet? How do I create it and link it to my developer account?
A merchant account is required to receive payments made by users for downloading the app or for purchases made within it, and all payments are received via it.
As for its creation, it will be in seven simple steps:
- Log in with your developer account.
- Go to the menu and click on (Reports).
- Define financial reports.
- Click (Set up a merchant account now).
- Add work details.
- Click (Send).
- The merchant account will be linked to your developer account.
Third; How do I upload the app to the Google Play Store?
It is not difficult, just take the following steps:
- From the menu, select all apps.
- Click add a new application.
- Choose the default language from the drop-down list.
- Add a title to your app, no more than 30 characters long.
You will have two options to continue uploading the application; Either upload the APK package or create a store menu.
Fourth; What is the Android Package Kit? How do I upload it?
Android Package Kit is a file format for the Android system, which stores, distributes and installs applications on Android devices.
The Android Package Kit file can be uploaded by dragging and dropping it, or by browsing and navigating through the following steps:
- From the menu, we choose (version management).
- We define application versions.
- We choose the release type for the first version of an internal test, a closed test, an open test, or a production version.
If you plan to test your app among specific users, choose from internal testing, closed testing, or open testing.
If you are ready to present your app to the public, choose the production version.
It is recommended that you thoroughly test the app with a smaller audience before a massive launch.
- We choose (Create version).
- We follow the instructions to download the Android Package Kit files.
Fifth; What is required to prepare the store menu?
In this step, you are asked to fill in information about your application to upload it to the Google Play Store, and you can either complete the information in one go or save a draft and come back later to complete it.
We also recommend that you consult with your marketing and branding team to complete this step, and create the correct application profile your business needs.
Here’s what you’ll do:
- Add an application title (up to 50 characters), a short description (up to 80 characters), and a full description (up to 4000 characters).
- Insert application screenshots, images, icons, videos, and other graphic content.
- Add translation for your app in other languages (you can either buy the translations or add your own translated version).
- Categorize your app into an appropriate type and category.
- Add your contact details so that users can communicate with you.
(It is necessary to include an email address, and you can also add your phone number and your website).
The information you enter will create the personality of the app in the minds of users, and this will help them decide whether they want to download the app.
So be careful, accurate, and clear!
Sixth; What is the importance of adding content classification?
The content rating helps attract the relevant audience to the app, and there is a high probability that the app will be removed from the Google Play Store if it is not rated well and properly.
Therefore, select the application in the Play Console, and click on Store Presence from the menu.
And make sure to provide accurate information and correct classification, because wrong evaluation will not only mislead users but also suspend or remove the application from the Google Play Store.
Seventh; Choosing the pricing and distribution model:
You can choose your app to be either paid or free.
Google Play Store allows you to change from a paid application to a free application, but the opposite is rejected.
So be careful when choosing your pricing model.
Once done, choose the countries in which you want to distribute your app (all countries or specific countries).
You can also choose specific Android software and devices for your application.
Eighth and last; publishing the application:
Before everything else, go back and make sure to complete all the previous steps before you click (Publish Application).
You will be notified of any warnings, missing information, or other errors that may be a problem.
After that, you can publish the application to the countries you specified, and you can also get popular Android applications.
Be aware that the task does not end once you create and upload the application, there are more than 2.9 million applications on the Google Play Store, and you need an active marketing strategy to show your application to users.
And you must always remember that running the application is not a one-time job, but rather that it requires continuous efforts to make it succeed and remain in the competitive field.