Black Hat SEO | Definition and How to Avoid it

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Negative SEO and How to Protect Your Website 2021

Negative SEO

“Negative SEO” is not a recent term, but its negative effects are renewed constantly to negatively affect both websites and those who support them.

And we can say, that what was before this term is not the same as it is after it.  

In the past, Google used to guarantee its users fair competition, as nothing can influence the ranking and evaluation of sites.

But things got different from its appearance.

Negative SEO has exploited the rules of SEO, misleading Google’s algorithms

and has become able to make a site’s rating very low, or perhaps delete it permanently.

What is negative SEO?

Negative SEO is a malicious, unethical practice that aims to sabotage the search rankings of competing sites

by hacking using links and texts capable of manipulating search engine results.

It includes all the convoluted ways that someone tries to reduce your site’s evaluation in Google, and it has three types, which are:

• White Hat SEO.
• Gray Hat SEO.
• Black Hat SEO.

There is no dispute that the most popular type of negative SEO is black hat SEO, which depends on the use of offensive links linked to the site, but it is not always associated with negative SEO.

Sometimes the site owner himself uses black hats to increase the evaluation of his site.

(This is a different method than the one used for negative SEO).

Negative SEO is simply done by targeting a site and referring to it

with offensive links that alert Google’s algorithms and software to this matter and lower the site’s rating in response.

An example of a negative SEO offer on a Reddit thread:

The GSA SER (GSA Search Engine Ranker) is a tool for building unwanted automatic links.

Despite the development of Google’s features and software

and the company does not provide any effort to combat these methods,

Google itself admits that negative SEO does exist, and some sites have been damaged because of it.

An example of a negative SEO display:

There are different forms of negative SEO, but here we will talk about the most common of them. 

Types of negative SEO attacks: 

First: Hacking a Website/ pirating a website:

It may be the most efficient and most costly practice.

By hacking a website, an attacker can direct the site’s SEO performance as they like.

And if this is the type of hack that leads to loss of search engine visibility for the site

it can be considered negative SEO (negative SEO attack).

In addition, exposure to piracy will lower your site’s ranking, because security in Google is a major feature that a well-rated site should have.

If your site was hacked, this means it is not safe, and in order to preserve user data

Google will automatically block confidence in it.

The answer was posted above in the Google Search Console Help Center.

Second: Create abusive backlinks with unwanted texts and link them with your website (Spammy Links):

We are not talking about one or two links here, but rather about a large number of offensive links and keywords that lead to unwanted sites (such as porn sites, ads sites, etc.).

Usually, this type of link has the same address, and together it forms what we call a (Farm Links), which is widely used (along with some other paid sites) to create these types of abusive links, which can range from a few hundred to thousands.

Abusive links are considered the most dangerous form of negative SEO as they end up placing the site in Google Sandbox.

Example of negative SEO attack with offensive backlinks:

Third: Create duplicate copies of the website (Scraping):

This practice relies on creating duplicate copies of websites or parts of their content, and pasting them to a large number of sites, or quickly linking them with some sites for spreading the counterfeit products (or stolen information) across the web.

Google chooses one site among sites with duplicate content to display it in the early search results and exclude the rest of the sites.

Often, this process does not produce a satisfactory result because Google is able to distinguish the original content, but it may sometimes be lost and make a mistake in choosing the original site if the new content is copied as soon as it is uploaded.

Fake accounts may also be created in your name on social media, and your website’s reputation on the Internet may be destroyed.

Example of negative SEO attack using content copying and website cloning:

Fourth: Posting false negative reviews about the site:

This approach may destroy the reputation of the website or the brand and thus may result in a decrease in the traffic.

Example of a Google Search Console Help thread about posting a suspected fake review:

Fifth: removing the best backlinks to your site by sending fake removal requests to webmasters:

Attackers may target your backlink cookie in an attempt to damage your search engine results page.

They may also pretend to be you, or an agency acting on your behalf, and contact webmasters to persuade them to remove links pointing to your site.

An example of a request to remove fake backlinks:

Some negative SEO practices also go further,

For example: submitting fake DMCA removal requests, but these cases are rare.

Sixth: Forceful Crowling:

In order for your site to get a good rating, it must be easily accessed by Google crawlers or Google bots to index it.

If someone tries to overload the server when the site is opened, it may be difficult for Google’s bot to access the site.

Repeating this failure many times will cause Google to lower your site’s rating.

Seventh: Modify your content:

This negative SEO process is usually noticeable because you know the content of your site.

However, the modification may sometimes be by adding links that appear only in HTML.

The modification can also be by trying to promote a site through your site, by publishing the links that lead to this site through the content of your site.

This process does not harm or lower your site’s rating but rather exploits your site’s popularity to gain more visitors.

Eighth: Getting the site de-indexed:

Making any change (no matter how simple) to the Robots.txt files makes it difficult for Google to reach your site.

Therefore, Google ignores the site, which leads to a poor rating.

How to detect and combat negative SEO campaigns against your site:

An attacker could combine multiple efforts to make your website drop from SERPs (Search Engine Results Pages).

You can also protect yourself easily by following the webmaster tools and checking the links pointing to your site from time to time.

And if you find an unnatural number of poor backlinks pointing to your site, here are some preventive measures you can do or take into consideration:

First: How to spot signs of a website attack:

The first step in protecting your website is spotting signs of an attack, such as a sudden drop in website traffic from Google, which is easy to notice if you are constantly monitoring your website stats via Google Analytics.

You can also set up an email alert for Google’s webmaster tools

which will allow Google to notify you via email if your site isn’t indexed or gets a manual penalty.

If you haven’t done anything wrong, the notification means your site is under attack.

The faster you learn, the faster you can take action and reduce damage.

Second: Protect and prevent the website from piracy:

It’s out of the question that a cyber-pirate will hijack your entire website.

Often you will still be able to access your site, while the attackers will install many spam signals that you may not discover quickly.

For example, tampering with your robots.txt file or sitemap could harm your site without you noticing any obvious change right away.

In order to discover security breaches, you can do the following:

• Set up notifications in Google Search Console.
• Perform regular site audits to fix any technical issues.
• You can also visit (https://isithacked.com/) which provides you with an overview of your site at a high level, and tells you if there are any signs indicating that your website has been hacked.
• Use the FTC Complaints Assistant to report piracy.

Third: Combating fake backlinks:

According to John Muller, using the Disavow tool might be a good thing if you think you have experienced a negative SEO attack when someone creates abusive links pointing to your site.

As shown in the comment above shared on the r / SEO subreddit, some users say disavowing is one of the things they do when tackling negative SEO.

But what are you supposed to do when someone generates thousands of toxic backlinks pointing to your site?

You will need to disavow it manually with the help of the Disavow tool, where you transfer a link to it, collect it according to the established criteria, then disavow it and get rid of the low-quality links and avoid linking your site to them so that your ranking and reputation are protected.

In addition, using the disclaimer tool tells Google that you care about the quality of the links pointing to your site, and this will be taken into account when the Google Webspam team thinks about imposing penalties on your site when it detects an influx of bad links pointing to it.

Question 1: How does the Fake Link Building work?

Here are two examples of negative SEO campaigns based on generating offensive backlinks.

First example:

Within three months (starting in October 2018) a small business faced a sudden rise in the number of backlinks pointing to its website.

The number of backlinks has grown exponentially from 275 to 341,824.

This abnormal rise resulted in punitive action by Google.

Then, the webmaster had to do an in-depth audit of backlinks and submit reconsideration requests to Google with the disclaimer files.

It took two reconsideration requests to lift the penalty, and it was removed by August 2019, nearly a year later.

Even today, work is still in progress to restore the ratings.

The second example:

Another suspected SEO attack continues to this day, targeting the SEMrush website.

Starting in November 2019, a sudden spike in offensive backlinks was detected being posted on similar websites, and the following is an example of this website:

This suspicious activity has not produced clear negative results, but it remains a little busy monitoring these unexpected backlinks, most of them target a non-existent page.

Question 2: What measures should be taken to protect a website from fake backlinks?

• Use the Backlink Audit tool to monitor your site regularly, and monitor the “Toxic Score” for any suspicious changes to your backlink profile.

• Check the value and direction of your website’s graphs and progress points, a drop in score may indicate something is wrong with your backend cookie.

• Update your disclaimer file regularly; even if you get new offensive backlinks, you will have a chance to remove them.

Fourth: Securing the login page:

One of the most important measures to secure the site

is to protect the login page from attempts to access the username and password.

Fifth: Discovering stolen content or repeated website content:

Not only does the matched content issue remove duplicate content

it can also remove the entire website, or certain pages from search results.

Hackers may duplicate your entire website, or some of its content to sabotage your search performance.

To discover abusive behavior related to copying your content or the entire website

you should check the web regularly using tools like Copyscape or Siteliner.

If you discover a fraud website that is copying your site’s content, you should do the following:

• Contact the provider where the fake website is hosted and explain why they should remove it. 
• Use the Google content removal form (https://support.google.com/legal/troubleshooter/1114905?hl=en#ts=1115655) to report it and request its removal.
• Use the FTC Complaints Assistant to report a fraudster.

Sixth: Finding and reporting fake negative reviews about your website:

The impact of posting false reviews varies by case.

Fake reviews will not ruin a large retailer’s reputation, but it can do great damage to a small business.

And according to Google: fake reviews affect and harm your SERP’s performance.

Posting negative reviews may reduce your site’s reputation and reduce your traffic.

It is true that this requires the attacker to try very hard to destroy and influence the reputation of the website, without there being any guarantee that this effort will succeed.

However, you should always look for such activity by monitoring online reviews.

If one of the comments is offensive and certainly fake

you must report it to the site administration where the comment (or review) was posted.

Seventh: Reporting requests to remove fake backlinks:

Watch out for removing your backlinks, especially your most valuable ones.

There is no guarantee that the webmaster will not follow these fraudulent requests.

And to quickly discover the disappearance of valuable links, you can set up notifications to track any lost and discovered backlinks with the SEMrush Backlink Audit.

Here’s the answer to the most common questions by experts in tackling negative SEO campaigns:

• What is the typical case for an effective negative SEO campaign? And what does it usually include?There is a few number of styles that work well and effectively.There is a few number of styles that work well and effectively.
  

  For example:

  Your site is domain.de

  The domains associated with it come from .gq, .tk, .cc, etc. 

  “The Globe” and similar patterns (webhostlist.in) also reduce rating.

  Notice:

  The Globe (theglobe.net) is a spam website that posts offensive links, and has been in business since 2006.

  Also, content theft, and mixing of content with pornography or medical material along with body texts pointing to the original website are very typical negative SEO patterns.

  However, redirects from bad websites to a very good website are also very effective.

• How often do webmasters and site owners judge that they have taken a hit from negative SEO when in fact, their ranking has decreased due to a poor backlink profile and non-optimized bad content on the website?This happens a lot.

  However, we call it negative SEO when negative patterns are intentionally set up by someone.

Conclusion:

With a quick look at all the practices associated with negative SEO that we mentioned

we will notice that generating unwanted backlinks, duplicating content, and posting fake comments have an actual and real connection with SEO.

All other practices revolve around piracy and fraud.

In general; Negative SEO can be harmful, and the scope of its consequences depends on different practices.

But the only way to protect websites against it is to take all necessary precautions to immediately respond to an attack.

And constantly check your website with the appropriate tools to be aware of potential problems that may arise at times, and to be able to solve and bypass them.

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Landing Page The Ultimate Guide 2021

Improving search engines (SEO) is the key to brand growth

Before talking about SEO, its importance, and how to implement it, you should bear in mind that you are dealing with a positive practice that has long-term benefits, and is not a precise science with immediate results.

What is meant by “SEO”?

SEO is the practice of increasing the quantity and quality of traffic to your website through search engine results.

Being in the top ranking for different searches across various search engines increases the visibility of your brand on the Internet, which in turn gives you more opportunities to convert qualified potential customers into loyal permanent customers.

And when you do it correctly; SEO can help your brand stand ahead of other brands as a trustworthy company.

It can also improve the user experience with your brand and website.

What are the main components of search engine optimization?

• Website search engine optimization:

They are the improvements that must be applied to the content on your site to ensure it is compatible with the search engine.

When optimizing your web pages, you want to indicate to search engines precisely what the webpage is about in a number of ways.

And with a site’s SEO, you’ll deal with the following:

1. The structure of your website.
2. Keywords for SEO.
3. Internal links.
4. Images alternative features.
5. In addition to other techniques to help search engines analyze and evaluate the content of your website.

• Search engine optimization via keywords:

It is not the most important SEO technique, but it is very necessary for the search engine ranking of your website.

Its selection requires diligent search to choose the appropriate ones for the contents of the site.

And when we talk about keywords, we are referring to specific words and phrases that potential customers use to find answers to their questions online.

• SEO by optimizing content:

The content that you choose to write and share on your website is necessary to reach and interact with your audience, so it must be:

• Didactically.
• Curator.
• Attractive.
• Sharable.

Why should we always do search engines optimization?

• SEO guarantees high visibility and ranking:

SEO helps you rank higher in search results and gain more visibility online, which increases the likelihood that potential customers will click on and engage with your site.

(Always remember: users are most likely to choose one of the first five suggestions that the search engine offers when searching.)

• SEO activates website traffic:

SEO increases your search engine traffic, which in turn increases the number of visitors who view your page every day.

This is directly related to the increase in sales, the more people see your site, the more likely you are to sell them.

Moreover, if potential customers cannot find your website, it means you have missed many sales opportunities.

• SEO boosts website confidence:

The better your SEO score, the higher it will appear on search engines (Google, for example), and the higher ranking on Google attracts all brands.

The indirect advantage that increased visibility brings is the trust that you gain from potential customers.

Users usually tend to acquiesce to recommendations generated by the search engine, so gaining a higher position for the keywords that the user is searching for will in turn establish your product or service as being trustworthy in the user’s mind.

• SEO ensures an easier user experience:

The improved website clearly and easily conveys the image of the products or services that are offered, explains how to obtain them, and answers all questions related to them.

By catering to the website design of user experiences, search engines can pull in the information they need and pass it on to them.

But if users hardly navigate within the site, search engines will as well.

• SEO helps your brand grow:

There is no doubt that SEO is the key to the growth of your brand.

And simply; The higher you rank in a search engine for a variety of high volume keywords, the more web traffic your site will receive.

A well-optimized website is more likely to gain more customers, and generate more sales.

People are also more likely to share your branding through other social platforms like Facebook or Instagram once they find your website through a search engine.

Sources :

academy.hsoub.com

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The features of digital marketing and the challenges of SEO

After the massive and rapid spread of smart devices based on the high-speed Internet, and the dependence of customers on them in making the decision to purchase services and products from websites, digital marketing has gained great importance in building strong relationships with users through channels that facilitate the purchase process.

And by relying on many strategies for digital marketing and its low costs, companies at all levels are seeking to reach the largest segment of customers through it to market their products.

What does digital marketing achieve for business owners?

There is no doubt that digital marketing is one of the basic business pillars, and its importance for entrepreneurs is no less than any other corner of their projects, as it is able to make a quantum leap in increasing sales and spreading brand awareness.

According to a study published by (CB Insights), one of the main reasons for the failure of many entrepreneurial projects is the failure to market the product or service.

Here you can find some features that digital marketing provides for entrepreneurs:

• Digital marketing costs little and its results are impressive:

In digital marketing, you won’t need to study wages, salaries, and storage costs.

And this product will not be charged the previous costs, resulting in a cheap and high-quality product.

• Digital marketing targeting potential clients with high precision:

Through digital marketing, you can learn the types of buyers and secure what suits them and what they need in terms of services and products, which necessarily leads to an increase in their site visits, increased purchases, and profit.

• Digital marketing ensures unlimited spread:

With digital marketing, there will be no barriers of distance, and you can simply be a business owner in one country while your customer is in another country.

• Digital marketing leverages social media to build a brand:

Imagine you have millions of marketers on social networks, and they post, talk about, and recommend your products for free without any costs.

This is true, and we see it a lot on our web pages through friends’ posts for specific products or services they like.

• Digital marketing facilitates sales around the clock:

In digital marketing, there is no day off or vacation, and work on it is ongoing around the clock.

This means, that you are present with your customers at all times that suit them despite their genders, nationalities, age groups, and cultural backgrounds.

• Digital marketing ensures quick access to clear and accurate performance measurement results.

These and other features have prompted many to change the strategies followed in regular marketing and move to digital marketing.

But this matter needs an expert in this field in order to reach the desired level of this transition.

And digital marketing these days needs experts who put products in the most appropriate places on the search listings.

If you want to launch your existing or under-construction project, or you want to go far in digital marketing, you must focus heavily on the so-called SEO, and continue to develop your own site, otherwise, your business will be invisible in the contemporary digital market.

What do we mean by (SEO)? What are the challenges it faces?

SEO is the process of making changes to the design and content of your site and helping you improve its appearance on the first pages of search engine results.

Matt Cutts, director of search quality and web spam at Google, says:

“We want to show good search results for users to be happy and come back to us, that is the basis

Happy users are loyal users, and if you give them a good experience in one search, they will consider coming back to you again.”

The conclusion of this talk is to adopt Google’s strategy in finding a good strategy that meets the desires of researchers and is closer to them, and provides an exceptional user experience, with high-value content, and high-quality links).

However, when optimizing search engines, you should pay attention to the following challenges:

1. Unsecured traffic rate.
2. The end of the search word era.
3. Backlinks.
4. Compatibility of the site for mobile phones.
5. Solving problems before they occur.

Conclusion:

The before mentioned info is nothing but an introduction that puts you in front of the optimal options in digital marketing.

If you use them well in your project, create search engine optimization and follow the technological and technical developments

that are constantly occurring on these engines, you will always appear to your users on the first pages of search engines and you will make a profit you are waiting for.

Sources :

bawabaa

rowadalaamal

namaait

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SEO The magnet that will bring your website to the top of search engines results

Decades ago; The journey to find information was not that easy, but rather it was a long journey that might take several days to reach the references and dive into them.

But today, thanks to technology, references and information banks around the world are confined to our small screens and in our hands.

Search engine optimization made searching for information simpler and easier.

Anyone can search for everything that can occur to his mind, and receive clear, accurate and customized results if he wanted to.

How do entrepreneurs employ search engines to develop their businesses?

The answer is simply: using SEO

But; What is SEO? What is its importance? Is it really a real thing or just a floating term in the world of marketing?

This is what we will try to clarify in this content.

What is (SEO) search engine optimization?

Search engine optimization is a process that includes a set of rules through which to ensure the quality and a high number of visits that a website or page on the Internet achieves so that it appears to users at the top of search results when they use search engines.

It can be said that it is a long-term free digital marketing method.

It continues in the long term if used optimally, and according to the classification, factors relied upon to control the appearance of a site on the first page of results when users perform the search.

Why is website optimization important for website owners?

The importance of optimizing search engines for bloggers, stores, and websites owners revolves around key points, including:

Search engine optimization (SEO) ensures reaching the target customer:

65% of search engine users choose one of the first 5 results that appear on search engine pages; whether they are looking for information that they are using or a product they want to buy.

Search engine optimization ensures that website owners appear in the first results, thus increasing the chances of a greater number of customers reaching the site.

Also, properly optimizing search engines ensures that users have an easy and rich experience during their visit to the website.

Search engine optimization helps in advertising and promoting the site on social media platforms:

SEO is an important component of website promotion on social media.

Users who find a useful, effective and updated website through search engines such as Google, Yahoo, or others, often share it on Facebook, Twitter, and other social media platforms, thus promoting it.

Search engine optimization (SEO) makes it easy to manage huge websites:

Search engine optimization ensures that huge websites run by more than one person are easy to manage. As it benefits from this optimization in two ways:

1- Direct: (represented by increasing the number of visits to the site through search engines).

2- Indirect (represented in providing a common framework of “checklists” to be used before publishing on the site).

Search engine optimization (SEO) increases traffic:

It is one of the most important SEO goals, as it increases website popularity on the Internet.

This is achieved through the following:

• Defining search words.
• Determining the expected visits during a specific period of time.

Search engine optimization lowers marketing cost:

Setting up your website for search engines helps in getting targeted customers at the lowest cost compared to marketing through paid ads that rely on market competition.

And it is true that paid ads are a quick way to interact with customers and generate profits compared to search engine optimization that can take months before it pays off.

But once the ads are stopped, the interaction will disappear completely, unlike the SEO, which will consistently produce effective results.

Search engine optimization helps in branding, building trust with customers, and increasing sales:

The search engine optimization of the website ensures a strong position in the midst of electronic competition and is useful for branding that increases customers’ confidence in the site over time.

If there are two websites that provide the same services and products, then the site that optimizes the search engines and provides the useful information and products required for its customers is more likely to attract more customers and achieve a higher percentage of sales and profits.

Conclusion :

Technology has not left an aspect of multiple areas of life without a firm imprint of it, and it has become imperative for entrepreneurs to use it in developing their businesses to keep pace with the tremendous technological developments, and to ensure business continuity, success and profits.

Whether you are in the process of building your website, launching a marketing campaign, or increasing the viewership and reach of your website, SEO is your number one tool.

In fact, it may be the main factor in the success or failure of blogs and commercial projects on the Internet, today it has become synonymous with visibility, and without it (and without the presence of high-quality content) your business will be invisible in the contemporary digital market.

Sources :

namaait

academy.hsoub.com

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Digital marketing between Facebook and Instagram

The Internet has become a big role in our lives, and it is used in all our daily dealings, especially the buying and selling processes that rely heavily on digital marketing.

Digital marketing includes all methods and practices related to the world of internet marketing.

And it is considered the link between the company and the target customers by:

• Determining the target group of customers.
• Delivering true value to customers that they need.
• Managing the relationship between clients to maintain them for life.

The beginnings of digital marketing:

Digital marketing emerged in the late 1990s after the spread of the Internet and the technological revolution.

And it secured easy access to a large percentage of customers, as the Internet has gained wide popularity and easy and permanent access with its users everywhere.

Digital marketing is also characterized by the ease of running advertising and marketing campaigns in a faster time and at lower costs than using regular marketing.

This helped business owners with the following:

• Knowing the results of their marketing campaigns.
• Knowing the impact of marketing campaigns on customers through the results obtained from advertising analyzes and customer reactions.

Digital marketing has also made it easier for business owners to move to new markets in other countries via the Internet, which has reached every home and place in the world.

Digital Marketing and Social Media:

With the emergence of social media and its massive spread

the barriers of time and space were broken, and vast horizons and enormous opportunities were opened for all individuals to develop their lives at all levels.

Investors and business owners have focused on it for the ease of marketing their business through it, and ensuring faster access to customers at lower costs!

Digital marketing through social media is an indispensable marketing tool for commercial companies, and they use it for many reasons, including:

• Find clients and make sales.
• Promotion.
• Bringing the brands to fame.
• Measure trends.

Digital Marketing through Facebook :

According to the official news site for Facebook, the number of its active daily users is 1.56 billion.

There is no longer any room for doubt that it is one of the most important and best methods of digital marketing, for reasons proven by statistics, including:

• High view counts.
• Many success stories.
• Ease of dealing with advertising in terms of publishing, follow-up, and communication with customers.
• The very competitive cost compared to other advertising networks (such as Adwords, Display Ads, or Native Ads).

What do we need to start marketing on Facebook?

First of all, marketing on Facebook needs to have an active and interactive page with a clear identity for what you will present on it, and you must attach it to a logo that actually expresses its content.

You should also set up a fan page to display your products on it.

By doing so, you will get to know more about the profile of consumers, and this will give you more accuracy in managing the content that you will present to them in a distinctive way that suits their interests.

You can also have direct conversations with over 1.3 billion people.

Messenger allows you to make suggestions, increase sales, and provide direct support to the customer.

What are the utilities that Facebook provides to entrepreneurs?

• Facebook Audience Insights: Assists in obtaining customer demographic and behavioral data.
• Audience Network: provided by Facebook to boost ad power, reach more people and places, and also display your ad outside of Facebook.
• Facebook IQ: It will allow you to discover everything new about your field of work or the project that you are marketing for.
• Creative Hub: This is a good tool to get inspiration and learn about the types of advertising campaigns that Facebook provides.

And now…

If your project is in its beginnings, you can start with free advertising on Facebook

which is very common for small projects, and it brings good profits to its owners at zero cost.

Digital marketing through the Instagram platform:

We have Facebook, so why use Instagram?

A question that comes to the minds of many, and we will answer you:

Instagram has over 800 million active monthly users.

In other words, With it, you can find a very large number of customers targeted by your ad.

Research has shown that Instagram has the highest engagement rate among all social networks,

and it is considered the most important platform and the best channel ever if your marketing campaigns rely on visual content.

See what Adidas has done and continues to do from 2017 to this day.

Its Instagram followers have surpassed 24.7 million.

After creating a special place for the brand with its creative photos and videos

it shares with the daily Instagram followers.

Conclusion :

Marketing is as old as time, and it is essential for the success of a business, regardless of its size and industry.

For decades, marketing was confined to magazines, newspapers, and TV channels.

And these marketing channels remained the most advanced and effective until the emergence of the Internet and modern technology and everything changed.

Your full awareness of the features of Facebook and Instagram, and attention to the differences and similarities between them, will enable you to put indicative indications that put you in front of the appropriate option to start marketing for your product on one of them, and present it as appropriate content for the audience of the platform, to achieve the expected benefit from it.

Sources :

alrab7on

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