Black Hat SEO | Definition and How to Avoid it
Black Hat SEO | Definition and How to Avoid it
Black Hat SEO
It is a set of illegal practices, inconsistent with search engine guidelines, which are used to increase and enhance the ranking of a site or page on search engines.
Black Hat SEO technologies ignore the researcher’s goals and try to bypass best practices by deceiving the system and gaining additional research insight by resorting to unethical technology practices.
And this is done by using some means and tools that violate the terms of service of search engines.
It can be said that the main difference between “Black Hat SEO” and “White Hat SEO” is that:
- Black Hat SEO exploits search engine guidelines to boost rankings.
- White Hat SEO follows search engine guidelines to boost rankings.
Black Hat SEO exploits vulnerabilities in search engine guideline strategies.
But the results it achieves in doing so will disappear once the vulnerability is fixed.
And this constantly happens, because search engines are always looking for vulnerabilities that people use to tamper with the system and fix them.
You must know that implementing Black Hat SEO strategies can lead to your site being banned from search engines, which will banish you from referral traffic number one on the Internet.
What is Black Hat SEO?
Black Hat SEO is a depraved practice, which can increase your page ranking in search engine results pages.
However, these practices conflict with search engine terms of service and may ban the site from search engines and affiliate sites.
A list of techniques and strategies that Black Hat SEO practitioners use publicly is rejected in the Google Webmaster Guidelines and Bing Webmaster Guidelines.
Therefore, always ask yourself:
Does what I do add value to the user or am I only doing it for search engines to see?
And this question is a critical test of whether the SEO you are considering will conflict with your SEO webmaster guidelines.
If you find that you are not adding any value to the user, but the ratings are likely to increase, then it is very likely that your decisions are Black Hat SEO.
The same test can be applied to paid search practices to determine whether an activity is Black Hat SEO or not.
The techniques used by Black Hat SEO owners:
If you want to stay on top with Google and other search engines, there is a bunch of techniques that Black Hat SEO follow that you should avoid, and they are:
Which is transforming content writing into automatic writing in which the human element is completely dispensed with.
And this is done by using some techniques for writing and automatic review.
It is one of the famous Black Hat SEO technologies.
It is intended to improve your website’s ranking on search engines.
Its mechanism of action depends on its compatibility with the SEO standards well and is acceptable, and helps raise the page to the highest ranking in the search engines.
These pages contain a hidden link that takes the user to the original content by clicking on the page link.
Hidden texts or links.
Report a competitor (or negative SEO).
Fraudulent or sneaky redirects:
They are processes used to mislead users and deceive search engines.
A redirect link is set up that directs users and search engines to specific high-quality pages, instead; the high-quality page is redirected to the low-quality page to boost the search rankings of the low-quality page.
Black Hat SEO is a technique used to trick search engines into ranking content for a specific search term that is not related to the context of the web page.
As anonymous shows only one part of the content to the users, while it shows a different part to the search engines.
Links are intended to circumvent the terms and conditions of search engines.
Guest Posting Networks:
They are sites that allow publishing the content of other sites within their own blog or site.
Through it, the content owner benefits by presenting his content to other visitors who do not know him, which makes it easier for them to access his products and services, and contributes to spreading his work on a wider and greater scale.
Link manipulation (including link buying):
Getting high-quality sites to link to your site is an off-page SEO technique, which can boost your search rankings.
Instead of gaining high-quality backlinks by legitimate means, Black Hat SEO marketers may push websites to link to their site by link manipulation.
It is the process of rewriting articles to create new copies of them, and avoiding direct copying is forbidden.
Link networks (Link Farms, Link Wheels, or Link Networks):
It is a paid way of linking some networks or sites with each other to increase the search engines’ ranking.
You are only paid to use a network of websites created to link to sites whose search rankings you want to improve.
- Forged formatted texts, and encoding spam messages to raise them to the top of search engine results, such as fake products, recipes, or prices.
Sending automated (automatic) inquiries to Google:
They are illegal ways to get a content rating from Google and to know the ranking in the search engine results.
Create copied pages or duplicate subdomains.
- Pages with harmful behaviors such as hacking, phishing, viruses, and other malware.
Why should you avoid Black Hat SEO?
Google always strives to resist all illegal behaviors and to maintain the integrity of its standards and provisions.
It is also keen to provide the benefit accompanied by security to its users to always gain their trust and loyalty.
And Black Hat SEO tactics can block your website from Google and other search engines forever.
And although you (using Black Hat SEO) may achieve some success in the short term by increasing traffic to your site and getting more interactions from visitors and users, Google’s penalties will become more complex over time, and they can have devastating effects on your rankings and traffic to your site.
And always remember; There are hundreds of millions of users searching on Google every day,
In addition, you really can’t afford to be de-indexed or blocked!
How to avoid Black Hat SEO?
This is very simple by following some steps:
- Put your focus on achieving the conditions of search engines and adhering to their standards to reach your goals with integrity.
- Avoid keyword stuffing.
- Avoid buying and selling links.
- Keep up with the webmaster updates to avoid black hat SEO schemes.
- Focus on developing a white hat SEO plan that will give your brand long-term SEO results and lasting brand credibility.
How to report Black Hat SEO:
There are two reasons to report:
- Either your website has been attacked by a malicious or viral hack or a Black Hat SEO campaign for unwanted links.
- Or, you see unwanted web results on a competitive keyword and rank your website on it (in this case, you can file an unwanted web content report through Google’s webmaster tools.
We also suggest:
- If your website is attacked by viruses or malicious hacking software; Request a malware review after removing the malicious code.
- If your website is exposed to a Black Hat campaign for unwanted links, use the Disavow Links Tool in Google Webmaster Tools after you try to contact the webmasters who direct these links to your website to remove them.
SEO is one of the popular shortcuts in the world of content writing and e-marketing.
It is a set of laws that content writers and website builders abide by
to raise their sites to the first ranks in search results on popular search engines.
We know that competitors always strive to achieve SEO conditions
achieve the highest percentage of viewership of their content, and the highest percentage of interaction with their products.
And because this is really worth the effort
there must have been cyber pirates seeking to access it without making any effort, even if it was done illegally.
It seems like a quick way to manipulate the system and boost your search rankings
but in all its forms, it is an unethical practice that can permanently damage your appearance
on search engine results from pages and your brand’s credibility.
Golden tips for choosing the perfect domain name -2021
Golden tips for choosing the perfect domain name -2021
Important tips for choosing the domain name for your site
Choosing the correct domain name for your website is critical to your success.
In addition to identifying your site, your domain name will convey important information to both customers, visitors, and search engine robots.
And if you choose it wrong, it can be difficult to replace later without harming your brand and your search engine rankings.
This is why it is so important to choose the best domain name from the start.
And you’d probably assume that if you had a quality website, people would visit it regardless of a domain name, right?
Well, don’t be so sure.
Your domain name is the main element of your website, and as it makes it successful and drives it to failure.
Therefore, it is very necessary to choose a domain name that fits your business, for many reasons such as:
Your URL is the first thing your visitors see.
A good and unique domain name can make a positive and lasting impression on visitors and encourage them to come back to the site repeatedly.
Whereas, a bad domain name may cause visitors to leave forever.
It affects SEO:
While EMDs are no longer necessary, the keywords in your domain name still help with SEO ranking.
An opportunity to identify your brand:
The correct domain name can give an initial idea of what your website is interested in, and it increases the chances of brand recognition.
These elements are just a few of the many reasons why your domain name is so important.
Important tips for choosing the domain name for your business
When starting out for the first time, it can be difficult to come up with attractive ideas for choosing the perfect domain name.
To make the process easier, here are some steps that you can follow to choose the best domain name for your website.
Use the most popular and perfect domain name extensions (.com .org .net):
According to research from Domain Name Stat, 43% of all domains have a .com extension
And when you choose your domain name extension, you can be sure that “.com”
is the best automatic extension, because it is the most popular and well-established
easiest to remember, safest, and most reliable.
Not to mention that most keyboard and smartphone keys now automatically contain a .com button
Avoid strange names like:
.club, .space, .pizza, .ninja, .photography, etc.
It may be untrustworthy.
If your website looks like jane. photography and users type jane.photography.com by mistake, they will end up on an error page on Photography.com.
Creativity and brand relevance:
Your domain name is the basis of your branding, and it is what your visitors will remember and share on the web.
The following is the main difference between a generic domain name and the appropriate domain name for a brand:
The appropriate domain name for the brand is distinct, unique, and easy to store.
While the public domain name is usually keyword-stuffed, not quite clear, and difficult to memorize.
Can the difference be accurately identified between:
Healthinsurance.net, Newhealthinsurance.com, or Healthinsurancesort.com
This is because they are very general areas, and they do not have a clear meaning, and the differences in the meanings of the word “insurance” will lead to increased suspicion.
While sites like UnitedHealthCareOnline.com and Anthem.com stand out because they represent something specific when people hear their names they feel more confident.
Amazon.com is a much more popular brand name than BuyBooksOnline.com.
Here’s how to find the most appropriate and popular branded domain name:
- Create attractive new words (this is what Google, Bing, and Yahoo have done).
- Use the thesaurus to find interesting words that fit your brand.
- Use domain name generators and tools to help you create a unique and appropriate branding domain name from your initial domain ideas and keywords.
A shorter domain name is better:
According to research by DataGenetics, the best length for a domain name is approximately 12 characters.
This means you should keep your domain name brief and short to make it easy to remember.
Not to mention, users will be more likely to enter typos with longer domain names, which can result in lost traffic.
It is likely that short domain names were taken a long time ago and sold for thousands of dollars, so if you can’t find a short domain name, make it appropriate for the brand.
Most of the sites commonly used around the world consist of a single word and have a domain name consisting of only one word, such as Twitter or Instagram.
Or a maximum of two words such as “Facebook”.
- Stay away from banned names (socially or legally), personal names, well-known brand names, or names that have meanings.
- Use your geographical area accurately and thoughtfully: If your business is local, you can consider your geographic location using your city or the region in which you provide your services in your domain name. This will make finding and remembering you easy for your local customers. But if you are thinking of the future of spreading and expanding outside the local borders, it is preferred to avoid mentioning the geographical area because it will take many opportunities from you to get other customers who may be located in geographical areas far from you.
- Think carefully about (TLD – Top Level Domain) for your domain name: The only thing to be careful with is the “TLDs” that apply to a specific region like .ca, .co, or .uk.Google uses this to help websites keen on “geotarget”, and you can only use it if you really want Google to target your location geographically.
- Make sure it is easy to write: When we ask about the most famous websites in the world, it quickly comes to mind: Google, Facebook, Twitter, Instagram, Yahoo, CNN, and other sites are easy to spell and write. You must make sure that your site visitors can type in your domain name without any problems.
If you have to explain the spelling to them more than once for it to be understood, this would be very complicated.
And they may end up on another website.
Here’s an easy way to test this:
Tell 10 people the potential domain name you are thinking of, and ask them to spell it.
If you feel that most of them have had difficulty writing it, you need to make it simpler.
- Make sure it’s easy to pronounce: Just as easily as you are supposed to write your domain name, you should pronounce it. This makes it easy for your visitors to trade, talk, and share with friends and potential clients.
You can also test this in the same way as “spell check”:
Write your domain name on a piece of paper and have 10 people read it.
If you feel that most of them have experienced difficulty reading, make it simpler.
- Avoid symbols, hyphens, numbers, and punctuation. The numbers, punctuation, and hyphens used in a domain name are often misunderstood. When customers hear your website’s domain name that contains the number 5, for example, they do not know if you are using the number (5) numerically or in writing (five). Or they may forget or misplace the comma.
Therefore, your domain name should be smooth, understandable, and written in letters only, where hyphens, numbers, and punctuation hinder its correct spread and accessibility.
Imagine if Facebook contained a hyphen between “Face” and “book” and it is written: Face-Book
It might not have spread so quickly!
- Avoid the double letters: Double character domain names increase the chances of losing traffic due to misspellings. While avoiding the double characters will make your domain easier to write and make it more brandable. For example, a domain like Presssetup.com would be more prone to misspellings and result in lost traffic.
- Use indicating and specialized keywords that reflect your website: Combined with high-quality content and a good user experience, having keywords in your domain helps you improve your SEO and get a higher ranking in Google’s search engines, but you need to use them with precision and caution. If you try to randomly enter keywords in the domain name, this will make it generic and inappropriate for the brand (as we talked about earlier). If you choose to use keywords, then place them at the beginning of your domain, as this is the place that will make them the strongest for your ranking.
And you can find keywords using tools like Keywordtool.io, Google Keyword Planner, or KWFinder to search for terms with high search volume and low competition.
Use the appropriate domain extension for your business:
Domain address extensions such as .com or .net at the end of a website’s domain can have specific uses, so be sure to choose an extension that works for your business.
The .com extension is the most popular extension on the Internet, but being the first to be used on the Internet, the process of obtaining a suitable domain name followed by .com can be difficult.
But the new batch of top-level domain extensions could provide a great opportunity to register a short domain that is highly compatible with the domain name needed for the success of your business.
Here are some of these extensions used and their meanings:
.co: abbreviation for a company, trade, or community.
.info: Information websites.
.net: Technology and IT websites.
.org: For non-commercial and non-profit organizations.
.biz: For commercial companies or online shopping sites.
.me: For blogs, personal bio, or personal websites.
Think long term:
Your domain has been one of the biggest defining elements of your business and branding for years.
And if you decide to change it in the future, it will cost you money, branding, and SEO rankings, and it will also be a burden.
If your company is interested in website optimization and SEO, you can choose a domain name like “OptimizedSEO.com”.
But if you think there is an opportunity to expand into more general digital marketing services in the future like email marketing, PPC, etc. then it might be wise to reconsider your domain name.
Therefore, before choosing your domain name, do not restrict your options to a specific name. Consider your long-term vision from the start, and leave room for expansion if you expect it.
- Check if the domain name is not registered as a trademark or is actually used: Before relying on a specific domain name, check to see if this name is available on social media, and also check whether there are any trademarks already registered for this name.
To build your brand professionally and ideally, you must have the same name in the domain and on social networks, as this works to build familiarity and makes it easier for your visitors, fans, and customers to find you on all websites on the web.
And avoid the legal issues that could cost you a lot of money by staying away from names that have trademarks in use already.
How can you quickly check social networks and brands for your potential domain name?
Once your website is up and running, you can learn more about how to trademark and copyright your website name and logo.
You can use a tool like Knowem and search for your potential domain name.
You will see if it is available on more than 25 popular social networks.
And if that appears, consider editing it so that you can create your own original social media profiles.
Use domain name generators:
Manually searching for a domain name can take a long time.
There are currently more than 360 million registered domain names, which may lead many to believe that all good domains are in use.
This is where the free “domain name generators” tools come into play, with which you can search for specific keywords to find hundreds of smart ideas for domain names.
Here you should have at least a general idea of some of the possible words.
Some of these words may be used or trademarked or not actually include what you are looking for.
Nameboy is one of the oldest and most popular domain name creation tools on the Internet.
You can also use the free trade name generator tool from WPBeginner
Or IsItWP’s domain builder to find more ideas.
Here are also some domain name generators that you can try:
- Wordoid: This tool allows you to enter the word, to bring you ideas that contain it, either you start or end with them.
- Lean Domain Search: This tool matches your keyword to other keywords, and creates a list of available names.
- DomainHole: This tool allows you to search for keywords, find expired domains, and create new names, among other things.
Using a domain name generator like Domain Wheel will also help you simplify the process by brainstorming for you and making sure that all of its suggestions are actually available for purchase:
All you have to do is visit the website, and enter a keyword into the search box.
To illustrate this, let’s pretend you are starting a dog training blog.
For your keyword, you’ve chosen “Dog Training”, and entering this term in the search bar will return these results:
As you can see, there are a lot of possibilities that you can choose from.
And if you don’t like any of them, you can try a slightly different keyword, or scroll down for random ideas and keyword suggestions.
An example of how to buy a domain name from Namecheap
Here we will provide a detailed explanation of how to buy the domain from the hosting company NameCheap.
They have a cheap rate, and a cheap renewal rate compared to other companies.
It also offers a free WhoisGuard domain privacy protection feature.
First, you need to log in to NameCheap and create an account.
After that, you will purchase the domain
which is a very easy process, and it includes some steps that are only performed for the first time.
Go to the Account tab and click on Dashboard:
Click on Sign Up
Fill in the required information and click on Create Account and Continue:
An account will be opened for you at Name Ship
and we will complete the steps by going to Domain and then clicking on Domain Name Search.
Type the domain name you want, then click Search:
You will know through this screen whether the name you want is available or not
and you will choose the end of the domain, whether it is .com .net, or others.
The one-year price will appear next to the S8.88 / yr range.
After choosing the domain, click on Add To Cart:
After that click on View Cart:
And choose the period of purchase of the domain, and specify whether you want to renew automatically. Then click on Confirm Order:
Then click on Confirm Order:
After that you need to enter the required information in the image and click on Continue:
Click on Continue:
Here, we will reach the last step, which is the payment step that you can implement in two ways:
- Either through the MasterCard, by clicking on Secure Card Payment and filling in the data.
Name on Card: It is the name that is placed on the card from the front, and it is often the name of the cardholder, and it is written in large English letters.
Card: Step number 3 in the following picture and the information is placed in order:
- Card Number: It consists of 16 numbers on the front of the card.
- The card MM / YY expiration date: It is also located on the front of the card.
- CVC number: It is a 3-digit number located on the back of the card
The complete guide for online stores SEO 2021
The complete guide for online stores SEO 2021
Online stores SEO
Online stores SEO is one of the most important and powerful methods used in digital marketing for many reasons the most important of them are:
- Paves the way for achieving the goals and the expected profit from establishing online stores.
- Contributes to the success of your business, and gives you wide options to reach a wide range of target audiences by following the methods of free online store SEO.
- It helps you reach a target audience that has the demographics that fit the presented services and commodities in your online store.
The term SEO refers to search engine optimization.
Which is the work to improve the traffic of your website or online store SEO so that the public can reach it on the first pages of search engine results.
This is what website and store owners want.
The SEO strategy is one of the free strategies that you can use and apply to market and promote your website or online store, and reach the target audience that is really looking for you.
The more visits to your site or online store, the higher your chances of working and making profits.
As for online stores, they are commercial platforms to provide information and services or to buy and sell various products and goods over the Internet.
Its use has spread rapidly and widely until it has become an indispensable means of completing the sale and purchase of Arab and international transactions.
And it has fundamentals that must be met because it is the most important reason for its success, which are:
- The product.
- The quality.
- The prices.
- Return policies and procedures.
- Shipping and receipt ways and fees.
Controlling online stores SEO is different from setting the SEO of regular sites, it is much simpler!
And it is considered natural and free marketing of the online store and the goods displayed in it.
It also relies heavily on the commodities themselves to configure the search engines, in different aspects, starting from the name of the store, sub-names, pictures of products, their description, and their features.
Online stores SEO factors:
- Image content “photos”.
- Product specification and rating.
- Online store compatibility with mobile.
- Split pages.
First: the photographic content “photos”:
It is the most important mean by which the commodity is presented.
By taking multiple pictures from different points, angles, and poses.
The pictures may sometimes be considered a promotional trick for the displayed goods, as their colors, sizes, and effects that are applied to them can be manipulated to be more attractive than they actually are.
Therefore, it has become very necessary for the illustrated content to reflect how the product is used in life to be more reliable or to display it while using it in a representative manner to add a bit of realism.
In addition to the fact that Google cares about the graphic content and prefers it and it is seen as higher quality than others, and thus gives it higher rankings in search engine results.
The visual content is an additional opportunity to further improve the SEO of your online store, especially since many searches are done using visual content.
Second: Product specifications and evaluation:
No doubt using the evaluation feature in your online store gives it great credibility.
When you put a review button for each product, and for each sale and purchase, you allow the customer to express his opinion on the services you provide, and thus you know the position of your store among other competing online stores.
Also, the visitors’ evaluation of the online store products adds free marketing value.
Visitors can view the total evaluation of a product, so they can buy it with peace of mind while being affected by the positive evaluation that people who tried it left.
Third: Online store compatibility with mobile phone:
The purchases made by mobile phones have become much larger than the purchases made by computers.
It has become very necessary for the online store to be compatible with the mobile phone and does not interfere with it for ease of use and browsing that allows the visitor to buy while he is satisfied with the quality of the store’s products and his ideal experience while using it.
Fourth: Split pages:
Split pages are the process of linking a group of pages with each other in a sequential manner and with numbers located at the top or bottom of a web page.
Online stores use this method extensively to allow their visitors to browse their various products.
This technique is called a split page or pagination.
Question: How do we use page segmentation without affecting the online store in search engines?
- Using the statement “rel = prev” and the statement “rel = next” to link the split pages. Search engines, when you read them, will know that these pages are not duplicated, but rather that they are one divided page.
- Using the statement “rel = canonical”: This method is used only in cases where the “view all” button is available. When you click on this button, all pages will be displayed and merged into one page.
- Using plugins and software: If you are using WordPress, for example, you can use the Yoast tool, which will perform the partitioning process and the appropriate instructions.
The most important factors for improving on-page SEO for online stores:
It must contain the product name in Arabic and English to get the visitor by using any language.
It is the link to the product page in the online store, and it must contain the name of the product.
A brief description of the product Meta description:
The product description should begin with the keyword, as search engines pay great attention to all the words contained in the description field.
And you have in this field (140-160 characters) to explain briefly through them the quality of this product.
Using the Alt Text tag on the image:
It is one of the HTML tags that are used with images.
It is an alternative text that appears to inform the visitor of the content of the image in case the upload is delayed.
And because images are a very necessary component of online stores, you should exploit them by placing keywords in the alt tag.
They are the subheadings of the online store items.
To gain more visitors through search engines, you should use the keyword and product name in the H1 – H2 subheadings.
It is the text content accompanying the product image in the online store.
The texts should be uploaded first before the images as this will reduce the number of bounce rates.
This will definitely be in your best interest with Google.
Also, texts by their nature are faster to download than pictures, and this will help to keep the visitor busy if the image is delayed, so he will pay attention to reading the text and not get bored.
One of the most important factors that can be used, it helps to raise your online store’s ranking in search engine results.
It might push you to the front of the first page.
You can contact some bloggers (preferably, influencers on social media sites based on the image) because you need reference links that clearly positively reveal your store.
What are the keywords that you use in your online store (Online store SEO)? And how do you choose them?
There is no doubt that before starting any work to improve search engine results (on or off the site),
You have to start with the search (search for keywords, then search for competitors).
This is because research is really the most important part of online store SEO.
Targeting the wrong keywords could damage your site or online store by generating low-quality traffic and few conversions.
You sure never want that.
But; How do you search for the right keywords to use in your store or website?
Here’s the answer:
There are three primary areas you need to focus on when performing your keyword research:
Domain 1: Find keywords for your homepage and product pages:
When it comes to optimizing your website’s most important pages, you should consider three things:
- Search volume.
- Difficulty arranging.
We, therefore, suggest you search for keywords that are closely related to your brand or products and have a medium to high search volume in Ubersuggest.
You can take the following steps:
- Enter your keyword and click “Search”.
- Click “Keyword ideas” in the left sidebar:
- Review the search volume for each keyword:
In the previous example, we notice that searching for “leather notebook” resulted in 282 keyword ideas.
While the first choice “leather notebook” is a good keyword to use on your home page, the remaining six choices from the list will be appropriate for the product pages.
And be careful not to choose keywords that are too general or too competitive.
At Ubersuggest, you can search for keywords with an SD (SEO difficulty) level of 50 or less.
And if you are looking for keywords with high competition, it will take a long time to achieve high rankings (if any).
And if the match is too broad, you likely end up with a high bounce rate and low conversion rate because people click through to your site and do not find what they’re looking for.
For example, if you make “all-natural” coffee filters, you should not go after generic keywords like “coffee” or “natural coffee,” because these are not specific keywords for people searching for coffee filters.
Plus, these words are highly competitive, and your site may not be ranked against major coffee makers.
The second domain: Defining keywords for blog topics:
Blog content creation may help you categorize your eCommerce business by using additional keywords that may not have a place on your main website.
Plus, you can take advantage of your blog’s long keywords, which consist of more than one word and people use to find things online.
According to SeoMoz :
The remaining 70% are in so-called “long words” for research.
Searches for long terms amount to hundreds of millions of searches that can be performed multiple times a day.
But when combined, they make up the majority of the world’s demand for information through search engines.
With that in mind, you can keep track of long-form keywords that have a high search volume (locally, not internationally) and a low difficulty level.
After this list is exhausted, you can start targeting keywords that are low in volume and still relevant.
Never stuff any of your web pages or blog posts with useless keywords.
And when writing for your blog, focus on developing great content on the topics that people will actually want to read and share.
Always write for people, not search engines.
Today, Google’s algorithms reward sites that create great content, penalize sites that contain worthless or unimportant keywords, or use other methods that could be considered fraudulent.
Domain Three: Avoid Keyword Breakup:
Keyword breakdown occurs when multiple pages of the same site try to rank based on the same keyword, which is confusing to search engines, ends up forcing them to choose the page that is more important for this keyword than the other set of pages, impairing your ability to get traffic for that keyword.
This means that you shouldn’t even write a blog post with your focused keyword for a page on the main part of your website.
To avoid keyword cracking, list every page of your website in a spreadsheet of the keywords you are trying to rank.
And if you sort the Keywords column, you shouldn’t see any duplicates of the keywords.
Steps to improve SEO online stores
- Optimization on product pages:
While off-page SEO (link building) is important, on-page optimization is just as important.
On-page optimization includes all the actions you take within your web pages to help your site rank better.
And when it comes to page optimization, there are some key goals that you need to focus on, and they are:
- Optimize your keywords.
- Site structure.
- Ease of use.
- The mobile-responsive version of the site.
- Customer and consumer opinions.
- Rich and formatted snips.
- Integration with social media.
- Improve your keywords:
We previously talked about the importance of optimizing your page and blog posts on your site for a single keyword.
To optimize the page, you need to ensure that it contains the keywords in strategic locations, including:
- The title of the page.
- Paragraph copy.
- Product description.
- Image file names.
- Tags alt image.
- Title, definition, and description.
When creating URLs, make sure that they are easy to use, include real words (your keyword), and not lots of numbers and useless words.
Also, remember that your Meta title and descriptions should not be messy and lacks value and clarity, and include keywords as well.
And reading the headline should be like an ad, because the higher the click-through rate (CTR), Google will place you higher the results.
When we search for “conference promotional products”, two lists appear on the first page:
Which of these two descriptions will make you click? A keyword-filled headline, or one that attracts you with interest (knowing how promotional products can make a lasting impact on your company)?
Once you think and segment it that way, page optimization makes more sense.
- Site structure:
If you are building a website from scratch or redesigning it, information engineering is necessary.
The great structure of the website can greatly affect its usability, arrangement, and conversions.
Additionally, proper planning will make future expansion of product lines easy (especially with e-commerce sites of massive volume).
With ease of use in mind, you can use a tool like LucidChart to create an architecture diagram of your website.
Focus on creating a “flat architecture” for your site – that is, a design that requires the fewest clicks to move from your homepage to your product page.
This way, the maximum power of your site will be transferred from your homepage to your product page via internal links.
Then; Take your findings from the keyword research you did in the beginning, and base your site’s structure on your targeted keywords in a way that provides your customers and search engines a logical path from the homepage to product pages.
If you run an online pet food store, your site structure might look something like this:
The layout above shows that it has links branching off the homepage all the way to product pages.
The linking of pages and categories to distribute the strength of the site was done based on words and pages that had higher-ranking priority.
And if you really want to stand out from the competition, using tools like Doofinder can help you with that.
Doofinder is a search engine that can be added in less than 5 minutes to your site and help you increase your sales significantly.
This is when you link your website pages to other pages within your website.
Internal linking allows you to create your own anchor text that helps you rank your best keywords.
And when it comes to internal bonding, you must make sure that you use it in moderation, and only place internal connections where they are naturally present.
If you fill in all your pages with internal links, Google will think that you are trying to do something fraudulent.
Plus, don’t add too many links with the exact same anchor text.
Google is always looking for a variety of link texts from inbound and internal links.
Once you have your website done, you have to create a sitemap and send it to Google so it can crawl the entire website and index all of its pages.
Ease of use:
Ease of use is very important to SEO and to make your visitors happy.
And if your e-commerce website has great ease of use and provides the desired benefit, your customers will start visiting it more often and stay there longer, and this is the goal!
Usability testing should include the following:
- Ensure that there are the fewest possible steps in the payment process.
- Ensure that the checkout process goes smoothly.
- The visitor can use multiple and fast ways to contact you.
- The download speed makes it easy for your visitors to move between pages.
It is often recommended to use a live chat tool that works well at increasing conversion rates and increases the average time spent on the site per session, which is great for SEO purposes.
A copy of the website for the mobile phone:
Not only do many people browse websites but also make purchases with their mobile phones.
This means it is really important to have a mobile-compatible version of your site or online store.
Here are some stats that confirm this:
- Pew2012: 31% of mobile internet users use the internet with their phones.
- IAB: 61% of customers who visit a site that is not mobile-responsive go directly to a competitor’s site.
- Google 2011: 58% of mobile users expect mobile sites to load more quickly than desktop sites.
Many companies have had problems with the mobile versions of their websites, as they have produced duplicate content, creating SEO issues that affected Google’s ranking algorithms.
With the advent of responsive website design, you can code a site so that it works on any device (desktop, tablet, mobile phone) without creating multiple sites.
It is the most appropriate and wonderful thing for e-commerce sites.
If you don’t have a web developer among your employees, you can purchase and customize a responsive design template from Themeforest.net that has a good selection of e-commerce templates.
Add customer reviews:
One of the essential elements of any e-commerce website is customer reviews for each product.
And according to Internet Retailer, you can increase your e-commerce conversion rate by 14/76% by adding product reviews to your online store.
Jupiter Research has also found that 77% of consumers read reviews before purchasing online.
In addition to increasing conversions, customer reviews also positively affect your SEO, because more comments mean more content, and frequent reviews mean that content is new, and that is what Google awaits.
Moreover, to get more customer reviews, you can use a bonus-based plugin like WooTheme’s Review for Discount option.
You can also send an email a few days after knowing that the customer has received a product and asking if they need any help, and if not, ask them to leave a comment.
Simple ideas like these will really help you with SEO.
Rich Video Snippets:
They are bits encoded in HTML format, which tells search engines what researchers should be able to understand about your website before clicking to see it.
And if you’ve used Google recently, you’ve probably noticed results that look like this:
Or like this:
Rich snippets have a huge impact on a website’s rankings.
There are types of it: (for authors, people, business information, events, music albums, products, recipes, reviews, ratings, videos, etc.).
And when people see results in Google attached to these excerpts, they are more likely to click.
To install rich snippets, follow these instructions:
- Enter your own HTML for every page you want rich snippets on.
- Add microdata to the desired formatted snippet.
- Post your changes.
- Test it works via this link: http://www.google.com/webmasters/tools/richsnippets.
- Integration with social media:
An e-commerce site wouldn’t be complete without social media!
Social media mentions such as: (growing your community – interacting with customers – sharing content, etc.) affect your SEO
And having a lot of social mentions tells Google that people find your brand and website value.
And you can start growing your social mentions quickly by adding social buttons to product pages, blog posts, or the homepage.
According to Jayson DeMers at Forbes: A distinct social presence can help build word of mouth that attracts you leads, mentions, and connections.
Perhaps the number 1 social media channel that you need to set up and share is Google Plus.
“Google has confirmed that social signals play an important role in its algorithm,” Forbes says.
Therefore, the most important network is Google Plus.
Set up a store that is suitable for mobile browsing
If your online store isn’t mobile-responsive you will miss out on a large number of customers.
Especially after the mobile Internet included the majority of search requests, and it was strengthened by Google’s first mobile index.
How to attract customers to your store or website?
- Use a responsive design. A website designed in this way will automatically switch elements of its page and resize them to fit any screen.
- Use large, easy-to-read fonts, zooming in and out on the phone screen is easy, but it wastes time that users prefer to spend watching content.
- Use short paragraphs of text, and leave space between items (negative space) which will prevent users from accidentally pressing a wrong button or checkbox.
- Avoid the use of intrusive interstitial ads, including ads, banners, and pop-ups that cover a lot of the screen, making the site unusable.
And if you want interstitial ads, they should be small and easy to close.
- Make sure your redirects are working. And if the mobile version of your site has a separate URL, be sure to set up the redirects between them.
- The desktop web page should always lead to its mobile counterpart and vice versa.
- Make your website load fast. Internet users don’t like to wait.
Therefore, improve the speed of your website to make them more eager to visit you and become your customers.
Page loading time affects site rankings as well.
You can also test your site in the WebCEO Mobile Optimization tool and see how it works.
Providing security and privacy for the site
Here’s what you can do to make your site safe:
Go to HTTPS:
If you haven’t already and your site is still on HTTP, you should confirm this as soon as possible.
Security is not the only reason to do this. When browsers display a page using the HTTP protocol, they mark it as “unsafe” next to the URL bar, and when users see that they prefer to leave the page rather than risk their information being stolen.
Use a CDN:
Many CDNs have safeguards against risks such as cyberattacks and server failures.
Make sure to choose the most secure CDN you can afford.
Keep your plugins updated:
If you use plugins on your site, you should update them as soon as their new versions are released, because old versions of plugins tend to contain vulnerabilities that hackers could exploit to gain access to your site.
This does not necessarily mean that the newer versions are completely free of vulnerabilities, but they are still more secure because hackers may not know their vulnerabilities yet.
The Importance of a Mobile Responsive Website
The Importance of a Mobile Responsive Website
Mobile Responsive Website
A mobile responsive website is designed to be displayed appropriately and attractively on small screens, such as smartphone screens (iPhone, Android, or Blackberry), as well as iPads and mid-sized tablets.
Also known as “Responsive Web Design”, these website designs respond to any device or display (whether it was a mobile phone or a 46-inch LCD).
Usually, standard desktop websites do not display well on these devices, while the mobile-optimized website adapts to the smaller screen size, and adjusts the fonts of the content and interface in a way that is compatible with mobile devices, including:
- The text is larger and easier to read.
- Easy navigation creates a simplified and perfect user experience.
- The buttons are easy to touch and responsive.
- The items and images are clearly displayed.
- Download in speed.
The importance of a responsive website:
As more and more visitors reach your website on their mobile devices, it becomes imperative to ensure that all of your visitors have a positive, simplified, and optimal user experience.
No matter what kind of device they’re using in this experiment.
If your website is taking a long time to browse or is not easy to use on a mobile device, your visitors may go directly to a competitor’s site.
Also, having a mobile responsive website improves many of the main features, including:
- Improving visibility and ranking on search engines.
- User experience reviews improved.
- Increase the number of clients.
- Improving brand identity.
Today, most searches are done on mobile devices and not on computers.
According to a recent report by Brightedge, nearly 60% of all website visits are via mobile, which provides a better user experience.
As a business owner running it through your website, you need to meet and follow your customers and target audience wherever they are.
If your site is not mobile responsive, the majority of people who visit it may experience slow loading times, complicated experiences, or lost information.
These problems create a negative first impression about you and your business, so you need to optimize your site so that users can find what they need easily and quickly from your site through their mobile devices.
Why do you need to make your website mobile responsive?
Adults in the United States spend 93% of their time per week using the Internet on their mobile devices (more than 15 hours per day) to run their businesses, entertain themselves, or shop.
And if you are interested in e-commerce, or have an online store, this statistic should convince you that it is time to improve the use of your website on mobile phones.
Optimizing your mobile website:
What is mobile phone optimization? And what can you do to improve your mobile user experience and improve your ranking on search engine results pages?
After you knew why your website should be mobile-friendly, you should move to the second step, which is understanding how to improve mobile so that you make your website suitable for it, and to this end, you can do the following:
Take a first look for yourself:
The first step is to know your site and test it yourself.
Pick up your phone, go to your business website, and see, Does the download take too long?
Once the site is up and running, continue to preview:
- Does everything fall into place?
- Are there items that are not downloading?
- Are things overlapping?
- Is the font too small to read?
You can also ask a number of your friends to verify your site and follow their notes.
- Do they find it easy and attractive to navigate the site, or not?
- Can they contact you easily?
If you or your friends find any issues with the site, that means you have work to do.
Check your site’s loading speed:
Now that you have tested your website from a mobile device, you will need to get a real result for your page’s loading speed.
Download speed is one of the most important considerations for mobile SEO.
Here comes the role of Google Page Speed Insights, as Google will give you an analysis of the speed of your site on mobiles or computers.
And if you don’t reach the green light in both, then you should contact a professional developer to work on increasing the speed.
Usually, increasing the download speed on a mobile phone is a very easy solution, as the reasons for slow downloading are often confined to the following:
- The size of the files is large.
- The design of the site is based on an outdated theme or appearance.
But whatever the problem is, a professional developer can quickly diagnose and fix it before mobile users abandon the website.
By following some tips, such as:
- Minimize the website icon.
- Ensure that the images are optimized.
- Reducing the number of redirects.
- Take advantage of browser caching.
Following these steps should reduce the time it takes for your website and its pages to load.
You can also use our free page speed tests to check your progress.
Eliminate unfriendly items and replace them with suitable ones:
And it used to be blocked because old mobile devices couldn’t handle it.
But today, with smartphones and smart tablets, these elements are supported.
Plus, Google prefers it because it helps determine your improvement in mobile phone use.
Therefore you should replace these elements of your website with simple images and relevant text.
You will also need to consider:
- Use responsive design.
- Define the font size that can be read without enlarging.
- Ensure that the content is not hidden in images or other types of files that Google’s spiders cannot crawl to, because when it decides how to arrange sites according to certain keywords, it searches for these keywords on your site.
If keywords are restricted to images rather than simple texts, Google will not be able to confirm that your site contains relevant information.
We emphasize again that all of these elements are not only important to user experience but will also affect your ranking in search engine results.
Schema.org is a collaborative community activity whose mission is to create, maintain, and promote structured data diagrams and promote them on the Internet, on web pages, in emails, and more.
It allows search engines to display rich snippets of information from your website on search engine results pages.
If you have asked a question on Google, and a dialog appears at the top or next to the free search results that contain the answer, then you have seen the Schema.org result.
Cell phone users prefer curated snippets because the screen space is small.
With the help of Schema.org, more curated snippets emerge, serve the user better, and thus gain more positive attention from search engines.
Titles, URLs, and Meta Descriptions:
We just talked in the previous paragraph about how limited screen space can be on mobile devices.
This limitation can also affect how your titles, URLs, and Meta descriptions appear on search engine results pages.
Nobody wants this data to occupy the entire screen of their phone.
Therefore, we recommend that you be brief, provide as much information as possible, and be economical with words.
If there is a simpler way to say something, start with this method for mobile phone optimization.
A companion section of SEO, it helps you target local consumers in your area.
It is especially important for mobile searches because many of the mobile searches performed on the go are done with the “Search near me ” button.
There are many ways that you can improve your site with local SEO, but if you are just starting out, there are two things you should do before anything else:
Update your NAP (Name, Address, Phone) quotes.
NAP stands for name, address, and phone number, and it is very important for companies that want to rank well in local search results, as search engines take data into account when determining which companies should be shown for geographically targeted searches.
What can companies do with their business program to boost local search rankings?
Add your city and state to the metadata.
Mobile services will not stop soon, so you must ensure that mobile users and search engines can access your site easily.
Although there is not a simple key that you can use to instantly, make your site mobile responsive,
However, if your current website is well designed, well coded, and uses a CMS database-based content management system, the process may be as simple as updating the existing page templates.
In another case, your site may require development that is more significant and will need to be rebuilt in some way.
But either way; You can keep the current design layout and content.
And if you are considering a redesign, the combination of a design refresh and a mobile responsive update is a practical opportunity to elevate your organization’s web presence with a single, unified effort.
The two most common methods of mobile websites are:
- Either design a separate mobile site optimized for mobile devices.
- Or develop your main website to use a responsive design that fits any screen size.
All the aforementioned points guarantee the following:
- Ease of use and optimal user experiences.
- Best rankings in search engine results.
- Increase sales and have cost-effective websites (if responsive design is used).
- Consumer confidence in the modern and developed brand.
- Set up your website and gain the lead in the competition.
What does the mobile website design look like?
By October 2019, the use of mobile internet had surpassed the use of computers.
So we’ll now go through what needs to be done while designing a mobile-responsive website.
In addition, we’ll show you three methods that you can use to design your site to work with mobile devices.
First: What does the mobile website design look like?
From an aesthetic point of view, the mobile website should look exactly as it does on your computer (same colors, fonts, and other branding elements).
And when we ask what it should look like, we’re not talking about a different style guide, but rather the items on a mobile-optimized site.
Do not use flash:
Many phones are not compatible with flash.
If you must show special effects, use HTML5 instead of Flash.
Stay away from pop-ups.
Although popups can look great on the desktop and can be a useful way to mitigate page leaves, or to collect marketing data such as consumer email addresses, they are annoying on mobile devices.
Sometimes they are difficult to close, which can increase the rate of bounce.
What about the buttons?
Do not make the buttons too small or too large, but be moderate in choosing their sizes as appropriate.
Also, do not get them in the way of passing.
You can take the test yourself on your mobile device and make sure of the following:
- do not click on buttons by accident when scrolling.
- You do not need to zoom in or out to click the button.
- The buttons do not take up the entire screen.
Thus, we note that the visual content of websites on mobile devices is no longer a source of concern.
Here are three ways to provide a good mobile experience:
The first method: Dynamic Serving:
A mobile dynamic display solution detects the type of user accessing your site.
Then, it shows the content to him in a mobile-responsive design for mobile users and an easy-to-use design that is suitable for desktop users.
This is done by using different HTTP headers.
The main benefit of using a dynamic serving solution is that it only uses one URL, which enhances its power and makes it more preferred by search engines.
In addition, it is useful if you have content that you only want to display to mobile users.
The disadvantages are that it is not only difficult to design and implement directly and use in the correct place, but it is also difficult to follow up and maintain.
Because of this, it may require a lot of your budget to reach out to people who can help you with it.
Method two: separate site:
A separate site configuration involves using multiple versions of your website.
If you previously moved to a site in the “m” subdomain, you would see a separate site configuration in progress.
This method is easy to implement, which makes setting it less expensive than dynamic rendering.
However, maintenance (although it is not difficult) can be time-consuming (it can also be expensive).
You may also face the risk of having duplicate content that search engines do not like or prefer, but you can mitigate it by setting rel = “canonical”.
The other disadvantage of this method is dividing the strength of your website because there is more than one URL.
However, Configure a separate site to display only required content to mobile phone users (such as dynamic rendering).
In addition, if you are going to a separate site path, you need to make sure that the redirects to your site are simple and clean, otherwise, the page speed may slow.
Method 3: Responsive Website:
Responsive website design is Google’s favorite among the three options for making the website mobile-responsive.
And like dynamic rendering, it contains only one URL, which keeps the site’s strength unified.
But unlike both dynamic rendering and separate site methods, here you cannot view content only for mobile.
However, there is absolutely no risk of content duplication, and you don’t need to deal with redirects, which makes responsive website design the most efficient and the least expensive to maintain.
But implementing a responsive website design can be costly if your entire site needs to be redesigned.
Essentially, responsive design uses CSS3 media queries.
No matter what size device users use, they see the same content, except for changes in its size for easy viewing.
This is done through a network and design that will adapt to the elements on your website automatically to the size of any screen (mobile phone or computer).
As for the layout to be displayed by the responsive design, it takes into account some points, such as:
- The direction.
- Display screen.
- The accuracy of the device’s access to your location.
The benefits of a mobile responsive website:
- Simplified experience across different devices.
- A positive ranking indication in the search engine results.
- Improve the mobile phone conversion rate.
- Improve user experience.
- Faster download speed.
- More flexible and cost-effective application development.
Google uses mobile sites as a categorization factor:
Search engines, as well as consumers, are interested in user experience these days.
And if you have any chance of ranking in a Google index, you definitely need a mobile responsive website.
In 2018, Google announced that it would start ranking search engine results based on website compatibility with mobile phones and not based on compatibility with computers.
This decision was driven by the fact that most users do searches using mobile devices, so Google wants to make sure that the results it displays will be of high quality and actually meet the needs of the majority of researchers.
And if your site does not rank well on Google, that should be a major concern.
Google is the number one search engine, and if you don’t appear on the first page of its search results, you likely won’t be seen at all.
And a study from Moz indicated that 71% of users would only click on sites on the first page of search results.
So if you are on the second page, only about 30% of people will notice you who may need your services.
How do I know if a website is mobile-responsive?
In general, you can find out by noticing if it expands to display content and navigation in an optimized way to be easier to use on smaller screens.
If you are not sure, Google offers a suitable test that makes checking this easy.
You can test your website’s mobile responsiveness with the Google Mobile-Friendly Tool.
Simply enter your URL and Google will tell you if your site passed the test (and you’re in good shape), or failed (and thus consider converting your site into a mobile-responsive format sooner than later).
Some errors that appear in optimizing a mobile responsive site:
When Google checks your site, the first thing you will search for is this hashtag.
It is responsible for determining the page size and it is used in all responsive site designs.
The font size and zoom ratio must be taken into account, as it has a major impact on the user experience from Google’s point of view.
If the font is small, the user’s experience will not be successful because it is unable to read the font.
The best font size is 16px.
Links too close together page:
One of the problems you will face is the proximity of thread links to each other when you browse on a mobile phone.
The solution to this problem is by choosing one of the responsive designs, which you can get a large selection of at (http://themeforest.net).
After clicking on the link, register, and then search using the following phrase:
(WordPress responsive themes).
On the other hand, replace WordPress with the platform you are using, and choose one of the templates that match Arabic text (it should be mentioned as . RTL).
Pages width larger than the frame of the screen:
Using responsive design will solve this problem, or you will have to define custom dimensions for mobile browsers using CSS.
After we’ve explained why you need to make your website mobile responsive, what it should look like, and how to do it.
We want to remind you that the mobile shopping experience is so important that it cannot be denied or ignored anymore.
The problem of compatibility of websites and online stores with mobile devices becomes more urgent when entering the arena of competition and online shopping.
If the ranking on Google as “the leading search engine” is important to you, you must be careful to follow Google’s preferences above all.
Regardless of which search engine you seek to satisfy, you must be confident of user satisfaction and ensure that your website is compatible with the mobile device they are using.
All search engines are satisfied when the user is happy and satisfied.
Related Topics :
Negative SEO and How to Protect Your Website 2021
“Negative SEO” is not a recent term, but its negative effects are renewed constantly to negatively affect both websites and those who support them.
And we can say, that what was before this term is not the same as it is after it.
In the past, Google used to guarantee its users fair competition, as nothing can influence the ranking and evaluation of sites.
But things got different from its appearance.
Negative SEO has exploited the rules of SEO, misleading Google’s algorithms
and has become able to make a site’s rating very low, or perhaps delete it permanently.
What is negative SEO?
Negative SEO is a malicious, unethical practice that aims to sabotage the search rankings of competing sites
by hacking using links and texts capable of manipulating search engine results.
It includes all the convoluted ways that someone tries to reduce your site’s evaluation in Google, and it has three types, which are:
- White Hat SEO.
- Gray Hat SEO.
- Black Hat SEO.
There is no dispute that the most popular type of negative SEO is black hat SEO, which depends on the use of offensive links linked to the site, but it is not always associated with negative SEO.
Sometimes the site owner himself uses black hats to increase the evaluation of his site.
(This is a different method than the one used for negative SEO).
Negative SEO is simply done by targeting a site and referring to it
with offensive links that alert Google’s algorithms and software to this matter and lower the site’s rating in response.
An example of a negative SEO offer on a Reddit thread:
The GSA SER (GSA Search Engine Ranker) is a tool for building unwanted automatic links.
Despite the development of Google’s features and software
and the company does not provide any effort to combat these methods,
Google itself admits that negative SEO does exist, and some sites have been damaged because of it.
An example of a negative SEO display:
There are different forms of negative SEO, but here we will talk about the most common of them.
Types of negative SEO attacks:
First: Hacking a Website/ pirating a website:
It may be the most efficient and most costly practice.
By hacking a website, an attacker can direct the site’s SEO performance as they like.
And if this is the type of hack that leads to loss of search engine visibility for the site
it can be considered negative SEO (negative SEO attack).
In addition, exposure to piracy will lower your site’s ranking, because security in Google is a major feature that a well-rated site should have.
If your site was hacked, this means it is not safe, and in order to preserve user data
Google will automatically block confidence in it.
The answer was posted above in the Google Search Console Help Center.
Second: Create abusive backlinks with unwanted texts and link them with your website (Spammy Links):
We are not talking about one or two links here, but rather about a large number of offensive links and keywords that lead to unwanted sites (such as porn sites, ads sites, etc.).
Usually, this type of link has the same address, and together it forms what we call a (Farm Links), which is widely used (along with some other paid sites) to create these types of abusive links, which can range from a few hundred to thousands.
Abusive links are considered the most dangerous form of negative SEO as they end up placing the site in Google Sandbox.
Example of negative SEO attack with offensive backlinks:
Third: Create duplicate copies of the website (Scraping):
This practice relies on creating duplicate copies of websites or parts of their content, and pasting them to a large number of sites, or quickly linking them with some sites for spreading the counterfeit products (or stolen information) across the web.
Google chooses one site among sites with duplicate content to display it in the early search results and exclude the rest of the sites.
Often, this process does not produce a satisfactory result because Google is able to distinguish the original content, but it may sometimes be lost and make a mistake in choosing the original site if the new content is copied as soon as it is uploaded.
Fake accounts may also be created in your name on social media, and your website’s reputation on the Internet may be destroyed.
Example of negative SEO attack using content copying and website cloning:
Fourth: Posting false negative reviews about the site:
This approach may destroy the reputation of the website or the brand and thus may result in a decrease in the traffic.
Example of a Google Search Console Help thread about posting a suspected fake review:
Fifth: removing the best backlinks to your site by sending fake removal requests to webmasters:
Attackers may target your backlink cookie in an attempt to damage your search engine results page.
They may also pretend to be you, or an agency acting on your behalf, and contact webmasters to persuade them to remove links pointing to your site.
An example of a request to remove fake backlinks:
Some negative SEO practices also go further,
For example: submitting fake DMCA removal requests, but these cases are rare.
Sixth: Forceful Crowling:
In order for your site to get a good rating, it must be easily accessed by Google crawlers or Google bots to index it.
If someone tries to overload the server when the site is opened, it may be difficult for Google’s bot to access the site.
Repeating this failure many times will cause Google to lower your site’s rating.
Seventh: Modify your content:
This negative SEO process is usually noticeable because you know the content of your site.
However, the modification may sometimes be by adding links that appear only in HTML.
The modification can also be by trying to promote a site through your site, by publishing the links that lead to this site through the content of your site.
This process does not harm or lower your site’s rating but rather exploits your site’s popularity to gain more visitors.
Eighth: Getting the site de-indexed:
Making any change (no matter how simple) to the Robots.txt files makes it difficult for Google to reach your site.
Therefore, Google ignores the site, which leads to a poor rating.
How to detect and combat negative SEO campaigns against your site:
An attacker could combine multiple efforts to make your website drop from SERPs (Search Engine Results Pages).
You can also protect yourself easily by following the webmaster tools and checking the links pointing to your site from time to time.
And if you find an unnatural number of poor backlinks pointing to your site, here are some preventive measures you can do or take into consideration:
First: How to spot signs of a website attack:
The first step in protecting your website is spotting signs of an attack, such as a sudden drop in website traffic from Google, which is easy to notice if you are constantly monitoring your website stats via Google Analytics.
You can also set up an email alert for Google’s webmaster tools
which will allow Google to notify you via email if your site isn’t indexed or gets a manual penalty.
If you haven’t done anything wrong, the notification means your site is under attack.
The faster you learn, the faster you can take action and reduce damage.
Second: Protect and prevent the website from piracy:
It’s out of the question that a cyber-pirate will hijack your entire website.
Often you will still be able to access your site, while the attackers will install many spam signals that you may not discover quickly.
For example, tampering with your robots.txt file or sitemap could harm your site without you noticing any obvious change right away.
In order to discover security breaches, you can do the following:
- Set up notifications in Google Search Console.
- Perform regular site audits to fix any technical issues.
- You can also visit (https://isithacked.com/) which provides you with an overview of your site at a high level, and tells you if there are any signs indicating that your website has been hacked.
- Use the FTC Complaints Assistant to report piracy.
Third: Combating fake backlinks:
According to John Muller, using the Disavow tool might be a good thing if you think you have experienced a negative SEO attack when someone creates abusive links pointing to your site.
As shown in the comment above shared on the r / SEO subreddit, some users say disavowing is one of the things they do when tackling negative SEO.
But what are you supposed to do when someone generates thousands of toxic backlinks pointing to your site?
You will need to disavow it manually with the help of the Disavow tool, where you transfer a link to it, collect it according to the established criteria, then disavow it and get rid of the low-quality links and avoid linking your site to them so that your ranking and reputation are protected.
In addition, using the disclaimer tool tells Google that you care about the quality of the links pointing to your site, and this will be taken into account when the Google Webspam team thinks about imposing penalties on your site when it detects an influx of bad links pointing to it.
Question 1: How does the Fake Link Building work?
Here are two examples of negative SEO campaigns based on generating offensive backlinks.
Within three months (starting in October 2018) a small business faced a sudden rise in the number of backlinks pointing to its website.
The number of backlinks has grown exponentially from 275 to 341,824.
This abnormal rise resulted in punitive action by Google.
Then, the webmaster had to do an in-depth audit of backlinks and submit reconsideration requests to Google with the disclaimer files.
It took two reconsideration requests to lift the penalty, and it was removed by August 2019, nearly a year later.
Even today, work is still in progress to restore the ratings.
The second example:
Another suspected SEO attack continues to this day, targeting the SEMrush website.
Starting in November 2019, a sudden spike in offensive backlinks was detected being posted on similar websites, and the following is an example of this website:
This suspicious activity has not produced clear negative results, but it remains a little busy monitoring these unexpected backlinks, most of them target a non-existent page.
Question 2: What measures should be taken to protect a website from fake backlinks?
- Use the Backlink Audit tool to monitor your site regularly, and monitor the “Toxic Score” for any suspicious changes to your backlink profile.
- Check the value and direction of your website’s graphs and progress points, a drop in score may indicate something is wrong with your backend cookie.
- Update your disclaimer file regularly; even if you get new offensive backlinks, you will have a chance to remove them.
Fourth: Securing the login page:
One of the most important measures to secure the site
is to protect the login page from attempts to access the username and password.
Fifth: Discovering stolen content or repeated website content:
Not only does the matched content issue remove duplicate content
it can also remove the entire website, or certain pages from search results.
Hackers may duplicate your entire website, or some of its content to sabotage your search performance.
To discover abusive behavior related to copying your content or the entire website
you should check the web regularly using tools like Copyscape or Siteliner.
If you discover a fraud website that is copying your site’s content, you should do the following:
- Contact the provider where the fake website is hosted and explain why they should remove it.
- Use the Google content removal form (https://support.google.com/legal/troubleshooter/1114905?hl=en#ts=1115655) to report it and request its removal.
- Use the FTC Complaints Assistant to report a fraudster.
Sixth: Finding and reporting fake negative reviews about your website:
The impact of posting false reviews varies by case.
Fake reviews will not ruin a large retailer’s reputation, but it can do great damage to a small business.
And according to Google: fake reviews affect and harm your SERP’s performance.
Posting negative reviews may reduce your site’s reputation and reduce your traffic.
It is true that this requires the attacker to try very hard to destroy and influence the reputation of the website, without there being any guarantee that this effort will succeed.
However, you should always look for such activity by monitoring online reviews.
If one of the comments is offensive and certainly fake
you must report it to the site administration where the comment (or review) was posted.
Seventh: Reporting requests to remove fake backlinks:
Watch out for removing your backlinks, especially your most valuable ones.
There is no guarantee that the webmaster will not follow these fraudulent requests.
And to quickly discover the disappearance of valuable links, you can set up notifications to track any lost and discovered backlinks with the SEMrush Backlink Audit.
Here’s the answer to the most common questions by experts in tackling negative SEO campaigns:
- What is the typical case for an effective negative SEO campaign? And what does it usually include?There is a few number of styles that work well and effectively.There is a few number of styles that work well and effectively.
Your site is domain.de
The domains associated with it come from .gq, .tk, .cc, etc.
“The Globe” and similar patterns (webhostlist.in) also reduce rating.
The Globe (theglobe.net) is a spam website that posts offensive links, and has been in business since 2006.
Also, content theft, and mixing of content with pornography or medical material along with body texts pointing to the original website are very typical negative SEO patterns.
However, redirects from bad websites to a very good website are also very effective.
- How often do webmasters and site owners judge that they have taken a hit from negative SEO when in fact, their ranking has decreased due to a poor backlink profile and non-optimized bad content on the website?This happens a lot.
However, we call it negative SEO when negative patterns are intentionally set up by someone.
With a quick look at all the practices associated with negative SEO that we mentioned
we will notice that generating unwanted backlinks, duplicating content, and posting fake comments have an actual and real connection with SEO.
All other practices revolve around piracy and fraud.
In general; Negative SEO can be harmful, and the scope of its consequences depends on different practices.
But the only way to protect websites against it is to take all necessary precautions to immediately respond to an attack.
And constantly check your website with the appropriate tools to be aware of potential problems that may arise at times, and to be able to solve and bypass them.
Related Topics :
Landing Page The Ultimate Guide 2021
Landing Page The Ultimate Guide 2021
what is a landing page?
The landing pages are simply the access page, which we want potential customers to reach (land on it) to perform a specific action.
This action is determined according to the company’s goals. The act may be watching a video, registering on the site, or anything else, and it is possible to put a button to be pressed so that the visitor opens the WhatsApp program and speaks directly with you. The action that the visitor must do is called a call to action CTA, meaning the invitation to do a certain action.
A landing page is a different page from your site’s pages (if you have a site)
as it has a separate link and a special design and usually does not have any external links, except for the link of the action to be done (such as the link to click on the WhatsApp icon for example or the registration link. In addition, the landing page usually does not contain the menu navigation bar.
To make the most out of this content, designers should know the different types of landing pages and their uses, you can find more by clicking on the following link:
Here are the definitions of some terms, which are very important when we talk about landing pages:
- Call To Action CTA: It is a call to do a specific action for the client to do, for example, it could be the “Watch Now” button or the “Register Now” button, and its color is usually distinct from the page to attract the visitor’s attention.
- Lead: The visitor is called Lead after he has done what is on the landing page (filling out a form for example or pressing the button), meaning that the visitor is a visitor until he fills out the existing form, for example, here his name became Lead, meaning the opportunity for the visitor to become a customer.
What is the purpose of creating landing pages?
The main goal of creating landing pages and leaving the link to them through advertising what you do for your online store is to gain a new segment of potential customers who are already interested in the product or service that you are advertising.
But with the repeated creation of landing pages, many features and goals were achieved
which helped prove the importance of creating them when carrying out advertising campaigns
across search engines and various marketing platforms, and one of the most important of these features is to collect a large area of data and information on potential customers who you target through their campaigns, and by utilizing this database you can increase the sales rates of your online store and achieve many other goals such as:
Winning a large segment of potential customers:
You can gain a large number of potential customers interested in the product or service that you are already offering through your online store, and this is through their interaction with the page link and filling in their data so that you can target them after this through mail marketing campaigns online or via social media platforms.
Increase the conversion rate:
There are many types of landing pages that lead to different goals, and by creating a landing page that contains a link or a clear CTA for the customer, then he transforms from just a target customer to an actual customer and buyer and thus you gain in your online store a new customer and then a new sale and, an increase in sales rates and profits in general.
Increase the sales rates on your online store:
By creating a landing page for a product or service, you can achieve the highest selling rates for your online store, especially by following some methods such as creating an initial landing page to collect data and accurately classify your user audience, which confirms their interest and need for this. The product already exists, and then send its own landing page via e-mail that includes enough information about the product with the CTA link being clearly presented or with a click of a button. The customer can buy immediately to verify this new sale process and in a short time saves your customer the need to ask and think about how he can obtain this product.
Collecting a database for your target audience:
You can have a wide and large database for your target audience and use it later when creating more landing pages or when applying any of the stores’ e-marketing strategies, and work to improve and develop its performance. Having this data can improve campaigns that you create via the Google search engine or via social media platforms, and we mentioned how to do this in the previous point, as it is also a primary goal for the design of Landing Pages.
Types of landing pages:
First: Lead Generation or Lead Capture landing pages
It is also called Lead Gen or Lead Capture Pages and from its name
its mission is limited to attracting the targeted visitor to the landing pages to take his data, and then following this visitor with many thoughtful marketing mailings that transform him from just a visitor registered in the Lead mailing list to a Customer.
In order to get the most out of this kind of Lead Gen page you need to define two important elements:
The first is the purpose of the data
Some people exaggerate the data taken from the customer;
ask for the landline phone number, fax, and maybe the regular address, and he does not need this data in the first place.
There are also some sites that basically require the customer to record his credit card data.
This is not an exaggeration, as it is a means of confirming the extent of the customer’s credibility
and getting an actual customer willing to take positive action if he is satisfied with the product.
Therefore, you must determine the purpose of the taken data before you take it.
There is no little data or much data as far as there is what is called “the purpose of taking the data.”
The second: the method of communication.
If the method of communication is via email, why do you ask for a mobile phone number? If the method of communication is via mobile phone, why do you occupy yourself with fax?
Take the minimum amount of data you need about dealing with Lead Gen pages. The name and e-mail are sufficient as a means of communicating with the customer.
Indeed, there are those who have experimented with requesting e-mail only, and the result was impressive, as the percentage of registrants increased nearly from 20% of the normal rate if the name is requested with an email.
Second: Click-Through Intermediate Landing Pages
Some marketers do PPC campaigns for thousands of dollars to get visitors
to direct them to the main product page hoping that this product will appeal to them
so they buy it, and the marketer is happy at that time with a few dollars
that he achieves to cover the cost of his marketing campaign
although with simple modifications he can win thousands of dollars with the same campaign.
Click Through Intermediate Landing Pages’ entire task is to make the visitor click on the link to buy/register through it.
Therefore, it is usually longer than the previous type of Lead Gen, even if it is short
it is considered long for Lead Gen because it contains a lot of persuasive touches that distinguish professional sales pages
the purpose of the main page is to convince the visitor of a product/service and the base of which a transformation rate is created good/bad depending on the quality and design of the page.
How to make a good and effective landing page?
Landing pages that focus on the offer and not on the company:
Potential customers enter the landing page for some reason
and not giving them what you promised through the advertisement
will lead to an unpleasant first impression of you
it is not important for the visitor to know much about your company now
let’s talk here about taking corporate identity off the page
on the contrary, there should be corporate spirit on the landing page.
Focused landing pages, not dispersed ones:
Landing pages should have a specific goal that a potential customer wants to complete the registration or call-to-action process.
The communication form should be simple:
meaning that it should have few fields (such as name and phone number only, or email)
you must encourage the visitor to give information
because the long forms terrify visitors and make them prefer to leave
If you must have a long-form the solution is to use the steps to fill out the form and not fill it in all at the same time.
Landing pages that target a specific audience:
which means dividing your potential customers into segments and target each segment with a specific landing page, for example.
Landing pages that end with a message to the customer:
This message gives confirmation to the customer that he completed the registration process
or did the desired action successfully, for example, thank you for sending your information, we will contact you soon.
Landing pages that load fast:
It is very important that the landing page loads fast you should think that not everyone has good internet speeds
and there is a possibility that they browse the Internet from their smart devices
so you should not wait for the visitor to bear the landing page as he might get bored and decide not to continue visiting the page, the best loading time is less than 2 seconds.
Landing pages that are compatible with all devices:
Your landing page must be effective on all devices, computer, laptop, mobile, tablet … etc.
How to create a landing page?
There are many ways to create landing pages, some of them are free, some are paid
some are built from scratch, and some depend on specific sites that provide this service
and some depend on content management systems such as WordPress, Joomla, or Drupal. Or any other content management system.
There are some special sites for building landing pages and measuring their performance (and they have other features) like:
- Activecampaign: They have a free trial for 100 users and 100 messages
- Mailchimp: They have a free plan.
- Getresponse: They do not have a free plan.
- Kickofflabs: They have a free plan.
Improving search engines (SEO) is the key to brand growth
Before talking about SEO, its importance, and how to implement it, you should bear in mind that you are dealing with a positive practice that has long-term benefits, and is not a precise science with immediate results.
What is meant by “SEO”?
SEO is the practice of increasing the quantity and quality of traffic to your website through search engine results.
Being in the top ranking for different searches across various search engines increases the visibility of your brand on the Internet, which in turn gives you more opportunities to convert qualified potential customers into loyal permanent customers.
And when you do it correctly; SEO can help your brand stand ahead of other brands as a trustworthy company.
It can also improve the user experience with your brand and website.
What are the main components of search engine optimization?
- Website search engine optimization:
They are the improvements that must be applied to the content on your site to ensure it is compatible with the search engine.
When optimizing your web pages, you want to indicate to search engines precisely what the webpage is about in a number of ways.
And with a site’s SEO, you’ll deal with the following:
- The structure of your website.
- Keywords for SEO.
- Internal links.
- Images alternative features.
- In addition to other techniques to help search engines analyze and evaluate the content of your website.
Search engine optimization via keywords:
It is not the most important SEO technique, but it is very necessary for the search engine ranking of your website.
Its selection requires diligent search to choose the appropriate ones for the contents of the site.
And when we talk about keywords, we are referring to specific words and phrases that potential customers use to find answers to their questions online.
SEO by optimizing content:
The content that you choose to write and share on your website is necessary to reach and interact with your audience, so it must be:
Why should we always do search engines optimization?
SEO guarantees high visibility and ranking:
SEO helps you rank higher in search results and gain more visibility online, which increases the likelihood that potential customers will click on and engage with your site.
(Always remember: users are most likely to choose one of the first five suggestions that the search engine offers when searching.)
SEO activates website traffic:
SEO increases your search engine traffic, which in turn increases the number of visitors who view your page every day.
This is directly related to the increase in sales, the more people see your site, the more likely you are to sell them.
Moreover, if potential customers cannot find your website, it means you have missed many sales opportunities.
SEO boosts website confidence:
The better your SEO score, the higher it will appear on search engines (Google, for example), and the higher ranking on Google attracts all brands.
The indirect advantage that increased visibility brings is the trust that you gain from potential customers.
Users usually tend to acquiesce to recommendations generated by the search engine, so gaining a higher position for the keywords that the user is searching for will in turn establish your product or service as being trustworthy in the user’s mind.
SEO ensures an easier user experience:
The improved website clearly and easily conveys the image of the products or services that are offered, explains how to obtain them, and answers all questions related to them.
By catering to the website design of user experiences, search engines can pull in the information they need and pass it on to them.
But if users hardly navigate within the site, search engines will as well.
SEO helps your brand grow:
There is no doubt that SEO is the key to the growth of your brand.
And simply; The higher you rank in a search engine for a variety of high volume keywords, the more web traffic your site will receive.
A well-optimized website is more likely to gain more customers, and generate more sales.
People are also more likely to share your branding through other social platforms like Facebook or Instagram once they find your website through a search engine.
Related Topics :
The features of digital marketing and the challenges of SEO
After the massive and rapid spread of smart devices based on the high-speed Internet, and the dependence of customers on them in making the decision to purchase services and products from websites, digital marketing has gained great importance in building strong relationships with users through channels that facilitate the purchase process.
And by relying on many strategies for digital marketing and its low costs, companies at all levels are seeking to reach the largest segment of customers through it to market their products.
What does digital marketing achieve for business owners?
There is no doubt that digital marketing is one of the basic business pillars, and its importance for entrepreneurs is no less than any other corner of their projects, as it is able to make a quantum leap in increasing sales and spreading brand awareness.
According to a study published by (CB Insights), one of the main reasons for the failure of many entrepreneurial projects is the failure to market the product or service.
Here you can find some features that digital marketing provides for entrepreneurs:
Digital marketing costs little and its results are impressive:
In digital marketing, you won’t need to study wages, salaries, and storage costs.
And this product will not be charged the previous costs, resulting in a cheap and high-quality product.
Digital marketing targeting potential clients with high precision:
Through digital marketing, you can learn the types of buyers and secure what suits them and what they need in terms of services and products, which necessarily leads to an increase in their site visits, increased purchases, and profit.
Digital marketing ensures unlimited spread:
With digital marketing, there will be no barriers of distance, and you can simply be a business owner in one country while your customer is in another country.
Digital marketing leverages social media to build a brand:
Imagine you have millions of marketers on social networks, and they post, talk about, and recommend your products for free without any costs.
This is true, and we see it a lot on our web pages through friends’ posts for specific products or services they like.
Digital marketing facilitates sales around the clock:
In digital marketing, there is no day off or vacation, and work on it is ongoing around the clock.
This means, that you are present with your customers at all times that suit them despite their genders, nationalities, age groups, and cultural backgrounds.
Digital marketing ensures quick access to clear and accurate performance measurement results.
These and other features have prompted many to change the strategies followed in regular marketing and move to digital marketing.
But this matter needs an expert in this field in order to reach the desired level of this transition.
And digital marketing these days needs experts who put products in the most appropriate places on the search listings.
If you want to launch your existing or under-construction project, or you want to go far in digital marketing, you must focus heavily on the so-called SEO, and continue to develop your own site, otherwise, your business will be invisible in the contemporary digital market.
What do we mean by (SEO)? What are the challenges it faces?
SEO is the process of making changes to the design and content of your site and helping you improve its appearance on the first pages of search engine results.
Matt Cutts, director of search quality and web spam at Google, says:
“We want to show good search results for users to be happy and come back to us, that is the basis
Happy users are loyal users, and if you give them a good experience in one search, they will consider coming back to you again.”
The conclusion of this talk is to adopt Google’s strategy in finding a good strategy that meets the desires of researchers and is closer to them, and provides an exceptional user experience, with high-value content, and high-quality links).
However, when optimizing search engines, you should pay attention to the following challenges:
- Unsecured traffic rate.
- The end of the search word era.
- Compatibility of the site for mobile phones.
- Solving problems before they occur.
The before mentioned info is nothing but an introduction that puts you in front of the optimal options in digital marketing.
If you use them well in your project, create search engine optimization and follow the technological and technical developments
that are constantly occurring on these engines, you will always appear to your users on the first pages of search engines and you will make a profit you are waiting for.
Related Topics :
SEO The magnet that will bring your website to the top of search engines results
Decades ago; The journey to find information was not that easy, but rather it was a long journey that might take several days to reach the references and dive into them.
But today, thanks to technology, references and information banks around the world are confined to our small screens and in our hands.
Search engine optimization made searching for information simpler and easier.
Anyone can search for everything that can occur to his mind, and receive clear, accurate and customized results if he wanted to.
How do entrepreneurs employ search engines to develop their businesses?
The answer is simply: using SEO
But; What is SEO? What is its importance? Is it really a real thing or just a floating term in the world of marketing?
This is what we will try to clarify in this content.
What is (SEO) search engine optimization?
Search engine optimization is a process that includes a set of rules through which to ensure the quality and a high number of visits that a website or page on the Internet achieves so that it appears to users at the top of search results when they use search engines.
It can be said that it is a long-term free digital marketing method.
It continues in the long term if used optimally, and according to the classification, factors relied upon to control the appearance of a site on the first page of results when users perform the search.
Why is website optimization important for website owners?
The importance of optimizing search engines for bloggers, stores, and websites owners revolves around key points, including:
Search engine optimization (SEO) ensures reaching the target customer:
65% of search engine users choose one of the first 5 results that appear on search engine pages; whether they are looking for information that they are using or a product they want to buy.
Search engine optimization ensures that website owners appear in the first results, thus increasing the chances of a greater number of customers reaching the site.
Also, properly optimizing search engines ensures that users have an easy and rich experience during their visit to the website.
Search engine optimization helps in advertising and promoting the site on social media platforms:
SEO is an important component of website promotion on social media.
Users who find a useful, effective and updated website through search engines such as Google, Yahoo, or others, often share it on Facebook, Twitter, and other social media platforms, thus promoting it.
Search engine optimization (SEO) makes it easy to manage huge websites:
Search engine optimization ensures that huge websites run by more than one person are easy to manage. As it benefits from this optimization in two ways:
1- Direct: (represented by increasing the number of visits to the site through search engines).
2- Indirect (represented in providing a common framework of “checklists” to be used before publishing on the site).
Search engine optimization (SEO) increases traffic:
It is one of the most important SEO goals, as it increases website popularity on the Internet.
This is achieved through the following:
- Defining search words.
- Determining the expected visits during a specific period of time.
Search engine optimization lowers marketing cost:
Setting up your website for search engines helps in getting targeted customers at the lowest cost compared to marketing through paid ads that rely on market competition.
And it is true that paid ads are a quick way to interact with customers and generate profits compared to search engine optimization that can take months before it pays off.
But once the ads are stopped, the interaction will disappear completely, unlike the SEO, which will consistently produce effective results.
Search engine optimization helps in branding, building trust with customers, and increasing sales:
The search engine optimization of the website ensures a strong position in the midst of electronic competition and is useful for branding that increases customers’ confidence in the site over time.
If there are two websites that provide the same services and products, then the site that optimizes the search engines and provides the useful information and products required for its customers is more likely to attract more customers and achieve a higher percentage of sales and profits.
Technology has not left an aspect of multiple areas of life without a firm imprint of it, and it has become imperative for entrepreneurs to use it in developing their businesses to keep pace with the tremendous technological developments, and to ensure business continuity, success and profits.
Whether you are in the process of building your website, launching a marketing campaign, or increasing the viewership and reach of your website, SEO is your number one tool.
In fact, it may be the main factor in the success or failure of blogs and commercial projects on the Internet, today it has become synonymous with visibility, and without it (and without the presence of high-quality content) your business will be invisible in the contemporary digital market.
Related Topics :
Digital marketing between Facebook and Instagram
The Internet has become a big role in our lives, and it is used in all our daily dealings, especially the buying and selling processes that rely heavily on digital marketing.
Digital marketing includes all methods and practices related to the world of internet marketing.
And it is considered the link between the company and the target customers by:
- Determining the target group of customers.
- Delivering true value to customers that they need.
- Managing the relationship between clients to maintain them for life.
The beginnings of digital marketing:
Digital marketing emerged in the late 1990s after the spread of the Internet and the technological revolution.
And it secured easy access to a large percentage of customers, as the Internet has gained wide popularity and easy and permanent access with its users everywhere.
Digital marketing is also characterized by the ease of running advertising and marketing campaigns in a faster time and at lower costs than using regular marketing.
This helped business owners with the following:
- Knowing the results of their marketing campaigns.
- Knowing the impact of marketing campaigns on customers through the results obtained from advertising analyzes and customer reactions.
Digital marketing has also made it easier for business owners to move to new markets in other countries via the Internet, which has reached every home and place in the world.
Digital Marketing and Social Media:
With the emergence of social media and its massive spread
the barriers of time and space were broken, and vast horizons and enormous opportunities were opened for all individuals to develop their lives at all levels.
Investors and business owners have focused on it for the ease of marketing their business through it, and ensuring faster access to customers at lower costs!
Digital marketing through social media is an indispensable marketing tool for commercial companies, and they use it for many reasons, including:
- Find clients and make sales.
- Bringing the brands to fame.
- Measure trends.
Digital Marketing through Facebook :
According to the official news site for Facebook, the number of its active daily users is 1.56 billion.
There is no longer any room for doubt that it is one of the most important and best methods of digital marketing, for reasons proven by statistics, including:
- High view counts.
- Many success stories.
- Ease of dealing with advertising in terms of publishing, follow-up, and communication with customers.
- The very competitive cost compared to other advertising networks (such as Adwords, Display Ads, or Native Ads).
What do we need to start marketing on Facebook?
First of all, marketing on Facebook needs to have an active and interactive page with a clear identity for what you will present on it, and you must attach it to a logo that actually expresses its content.
You should also set up a fan page to display your products on it.
By doing so, you will get to know more about the profile of consumers, and this will give you more accuracy in managing the content that you will present to them in a distinctive way that suits their interests.
You can also have direct conversations with over 1.3 billion people.
Messenger allows you to make suggestions, increase sales, and provide direct support to the customer.
What are the utilities that Facebook provides to entrepreneurs?
- Facebook Audience Insights: Assists in obtaining customer demographic and behavioral data.
- Audience Network: provided by Facebook to boost ad power, reach more people and places, and also display your ad outside of Facebook.
- Facebook IQ: It will allow you to discover everything new about your field of work or the project that you are marketing for.
- Creative Hub: This is a good tool to get inspiration and learn about the types of advertising campaigns that Facebook provides.
If your project is in its beginnings, you can start with free advertising on Facebook
which is very common for small projects, and it brings good profits to its owners at zero cost.
Digital marketing through the Instagram platform:
We have Facebook, so why use Instagram?
A question that comes to the minds of many, and we will answer you:
Instagram has over 800 million active monthly users.
In other words, With it, you can find a very large number of customers targeted by your ad.
Research has shown that Instagram has the highest engagement rate among all social networks,
and it is considered the most important platform and the best channel ever if your marketing campaigns rely on visual content.
See what Adidas has done and continues to do from 2017 to this day.
Its Instagram followers have surpassed 24.7 million.
After creating a special place for the brand with its creative photos and videos
it shares with the daily Instagram followers.
Marketing is as old as time, and it is essential for the success of a business, regardless of its size and industry.
For decades, marketing was confined to magazines, newspapers, and TV channels.
And these marketing channels remained the most advanced and effective until the emergence of the Internet and modern technology and everything changed.
Your full awareness of the features of Facebook and Instagram, and attention to the differences and similarities between them, will enable you to put indicative indications that put you in front of the appropriate option to start marketing for your product on one of them, and present it as appropriate content for the audience of the platform, to achieve the expected benefit from it.