The importance of blogs in your online store
THE IMPORTANCE OF BLOGS IN YOUR ONLINE STORE

Definition of a blog
The blog is the fastest way for your content to spread on the Internet and therefore it can be considered one of the best methods of content marketing that reaches a large number of audiences at minimal costs. In addition, blogs are the largest place for adding articles and posting many different topics, in addition to answering all questions that the public might ask or think about.You can also visit TeamX company’s website for technological solutions, and get help from a specialized team to build your online store.
Reasons why every online store needs a blog:
There are 7 reasons why you should create your own blog to attract the audience to your online store:-
Developing your brand:
In order to make your online store successful, it is necessary that you work on developing your brand and you can make so by blogging and sharing your story with the audience through content. Moreover, although the competition between online stores is often high, the brand remains neutral because each store has a brand with a special digital character and a strong personality. -
Attracting traffic from new sources:
Through blogging, you can reach a greater number of customers and convert them to actual clients, and this is achieved by taking advantage of various sources such as paid ads, referral sources, e-mail marketing, and others, thus increasing the awareness and digital activity of your online store for your marketing process. -
SEO is an Easier Way:
In order to improve your site in the search engines, you must provide content that the audience searches for, which helps the site’s visitors, obtain the expected answers to their questions, and thus using blogging in your online store within the strategy you follow, improves the traffic of your online store greatly. -
Giving the audience a reason to participate:
By providing distinctive content, you can improve the chances of it being shared by customers, as it contains relevant information on your blog, so blogging is the best way to improve engagement instead of offering gifts and discounts or just posting your product pages and asking customers to buy. -
Create invitations to direct customers to your product pages:
When blogging you can, through your content, gain their attention and direct them to the pages of your different products by using interesting phrases such as success stories with your customers or answering common questions and providing testimonials, thus you can convert your visitors into customers. -
Create new backlinks:
Backlinks are a major factor in page ranking in search results, the more backlinks you can get from high-quality websites, the better your ranking in search engines will be. Moreover, because bloggers and websites do not want to link to product pages without incentives, creating a blog will help you reach your audience to build a relationship with website owners and bloggers, and make them start linking with your own content. -
Opening new doors to increase sales:
You can provide motivational content in your blog to make visitors join your mailing list and after making the list larger, you can start implementing your strategy by linking your blog content to build your brand with subscribers, and make them prepare to buy your products and convince them to switch from just a visitor to a paying customer.
Conclusion:
Online store owners and marketers believe that the process of selling online or e-commerce needs a high budget to start with, but it is much simpler than that. The success of the online store requires intelligence and knowledge to create distinctive content and write it in the blog of your online store, this is only what will achieve a positive impact and develop your brand, and contribute to building a relationship of trust between you and your customers. Thus raising the percentage of sales for your products, so all you have to do is create a blog and prepare excellent content and your online store will surely succeed.Hologram technology and the way it works
Hologram technology and the way it works

In the past two years, Dubai’s Opera has witnessed a special and strange event, after it revived evenings of the “Eastern Planet, Um Kulthum” with hologram technology, accompanied by an orchestra behind her.
And after the success achieved by the United Arab Emirates, it is preparing today to recreate the unique experience with the Egyptian artist “Abdel Halim Hafez” who passed away, on the opera stage in Dubai, with the same technique, during the days of Eid Al-Fitr.
As he performs a group of his famous songs in two daily concerts on May 13, 14.
You may first think that the news is incredible, and it makes sense that it piques your curiosity that you want to know the details of the hologram technology and how it happens.
That is why, we will show you in this article all the information you need to know, so let us delve into…
Definition of hologram technology:
The history of this technology goes back to 1947, at the hands of the scientist “Dennis Gabor”.
The hologram technology is the next stage of photographic technology that records the scattered light from an object, then re-projects it as a 3D object so that you can see it without using special equipment such as glasses or cameras.
In a clearer way, it represents a kind of three-dimensional holograms that present animation or objects as if they are real, by appearing standing on a nearby surface or floating in the air, with the ability to see them from all sides to form a realistic image that enables the viewer to walk around the screen with complete comfort .
How the hologram technology works:
The laser light beam is divided into two identical beams, then one of the split beams (light beam) is directed at the object, and then it is propagated on the recording mediatory.
Then, the second beam (the reference beam) is forwarded through the mirrors on the recording mediatory without going through the object.
Photographic panels are widely used as a method for recording, and two laser beams intersect and interfere with the recording mediatory, so that the interference pattern is subsequently recorded on the photographic plates, and for this process the presence of the original light is required in order to display the encoded version of the scene from the recording mediatory.
The laser beam illuminates the recorded hologram and is deflected by the surface pattern of the hologram, giving a field of light identical to the scene that was captured, and then propagating on the hologram to reconstruct the width of the object.
There are two common types of holographic techniques:
- SLM technology.
- “CGH” computer-generated graphics.
There are three main steps to reconstruct the 3D image within hologram technology, and they are:
- Sequential recording from a different perspective or multi-view capture by a group of cameras.
- Convert the captured data into a data format suitable for display.
- Display data in multiple SLMs to enlarge the viewing angle.
The basic system requirements for 3D hologram projection into the air consist of:
- 3D Object Reconstruction Device.
- An aerial display.
The reconstructing device creates a three-dimensional image for the airdrop to project in the air.
Holographic electrophoresis can also project a 3D image in the air without the need to use any multiple projectors and mechanical processing.
The rotating mirror system is used to display a three-dimensional image to appear real, and with a high-speed video projector, the mirrors that reflect in all directions are rotated, which would display images from any angle in three dimensions.
Multiple interference patterns are recorded at different wavelengths to create a color image, and then 3D projectors use lasers of different wavelengths to illuminate the interference patterns corresponding to their respective colors.
Hologram technology applications:
- Safety:
Safe holograms are difficult to fake because they are 3D, and such images are found on currencies, passports, credit cards, DVDs, and more.
- Data storage:
By following the 3D data storage method, you can store a large amount of information inside high-density crystals or polymers, because this feature is to use the full size of the recording mediatory, not just the surface.
In addition to the ability of holographic storage to become the next generation of storage media, because the writing speed is one gigabyte per second and one terabyte per second reading.
- Education:
Hologram technology can create mixed reality by combining digital and real information, as students can examine and interact with 3D images to understand complex topics.
- Medicine:
Hologram technology is expected to revolutionize the medical field, by producing full and colorful 3D images of the human body and its complex organs such as the brain, heart, lungs, liver, nerves, and muscles.
This technique can also help in planning before the surgery, which increases the chances of its success.
In addition, 3D digital microscopy gives the possibility to count cells and analyze subcellular motility deep in living tissues.
- Military:
Secure military information storage and 3D mapping of battlefields.
- Entertainment and games:
The hologram technology creates a sense of live performance, and the theatrical performances by Dubai Opera are a perfect example of this, which was represented by the revival of contemporary stars and artists on stage.
3D display tables can also provide a truly multiplayer gaming experience, and some companies are currently working to integrate hologram technology with augmented reality and smartphone screens to allow 3D games on mobile phones.
Conclusion:
We can say that the hologram technology will constitute a qualitative and distinctive leap in the world of modern technology, especially after the United Arab Emirates continued to repeat its experience in embodying the most important Arab artists on its theaters to revive their memory through this interesting technology.
Now, a few days separate us from watching the artist Abdel Halim Hafez appearing on the Dubai Opera stage with the distinctive hologram technology.
The importance of e-commerce for companies in the world of entrepreneurship
The importance of e-commerce for companies in the world of entrepreneurship

E-commerce is considered an important event in the history of the internet because it makes trading easier especially within the spread of the COVID-19 pandemic. Despite the different types of e-commerce, it has many advantages and features that we will come along with within this article.
Definition of e-commerce
The term e-commerce is defined as all commercial exchange that takes place between two parties via the Internet or social media, which has been able to impose itself in the world of commerce thus transforming the sale and purchase of all its forms to the various internet networks around the world.
Types of e-commerce
The types of e-commerce differ according to the selling and buying parties, which can be divided into six main types:
The exchange between a company and another company:
This type of e-commerce is known to take place between companies (B2B) Business to Business, so that one company sells its products and goods to another company, such as if textile manufacturing companies sell their goods to fashion design companies and the clothing industry.
An exchange between the company and the consumer:
This trade exchange process depends on a company producing its products and goods and selling them to the consumer or the customer individually
which is (B2C) Business to Consumer, and for example, a customer purchases a pair of shoes, from Amazon.
The exchange between one consumer and another consumer:
It means that a consumer displays his used furniture on a website such as eBay, and then another consumer buys it, and it is called Consumer to Consumer (C2C).
The exchange between the consumer and the company (business):
(C2B) means Consumer to Business, and it is through consumers selling their products to one of the companies concerned with those products, such as if a content writer or graphic designer provides his services to an advertising company.
The exchange between management and business:
B2A means “Business to Administration”, which expresses all the exchanges that take place over the internet
between companies and the public administration, especially with the presence of e-government, such as social security and legal records.
The exchange between consumer and management:
This is the exchange that takes place between individuals and the administration, such as tax payment and remote education, and is known by the term (C2A) Consumer to Administration.
Advantages of e-commerce
There are many reasons why the world follows the e-commerce path
considering it the best commercial outlet at this time through which they can achieve a great impact.
Despite the different reasons, many e-commerce workers agree on a set of advantages
that e-commerce provides them with:
Attracting new clients:
Thanks to the online retailers having a wide audience compared to the actual stores that are limited to the passers-by category only.
The display of online stores necessarily provides a greater percentage of access to more potential
and new customers, especially if you work to improve your site in the results of the global search engine
Google and other search engines, which will lead to the arrival of your site to new segments of new customers.
No geographic restrictions:
E-commerce provides a wide range of selling to customers without setting geographical restrictions, by relying on selling products over the internet and then shipping them to the customer at his place of residence.
E-commerce more accessible:
Thanks to the ability to keep the online store open around the clock, unlike the physical stores
that is only open for specific hours
this is what makes your products available in the hands of customers at any time
thus saving your customers the trouble of traveling to buy a product and pay more costs and waste time.
Customer Analytics:
E-commerce allows its customers to give an opinion and analyze your own website which reflects the great benefit to you by directing you to the weaknesses that you must work to improve.
Some of the information that customer analytics can provide:
- Purchased products.
- Common products.
- Offered products.
- Demographic data.
- Elapsed time at the site.
- Time of purchase and others.
Automate discounts:
This is done by setting discount codes on the backend of your own website
and creating an expiration date for them.
E-commerce is less expensive:
Thanks to the online store, you will save on the costs of renting or owning a property
to open your physical store, in addition to all the additional costs that may be incurred by you.
Via the Internet, you can automate inventory using a web-based management system at lower costs.
Importance and benefits of e-commerce for companies:
- It provided a wide space for the products of the business and commercial companies in the local, international and global markets.
- It also provided companies with greater access to consumers and customers in a faster and more effective way, which increased the percentage of sales and purchase movement and thus increased the percentage of profits.
- E-commerce has opened a way for customers to evaluate products, which reflected positively on companies developing their products and avoiding errors by customer demand and satisfaction.
- It is worth mentioning that E-commerce reduced the time for completing purchase transactions and reduced the period between obtaining the product and paying for it.
- In addition, through e-commerce, companies were able to produce goods and commodities in proportion to consumers’ desires and demands.
The importance and benefits of e-commerce for individuals:
- It provided a wide space for the products of the business and commercial companies in the local, international and global markets.
- It also provided companies with greater access to consumers and customers in a faster and more effective way, which increased the percentage of sales and purchase movement and thus increased the percentage of profits.
- E-commerce has opened a way for customers to evaluate products, which reflected positively on companies developing their products and avoiding errors by customer demand and satisfaction.
- It is worth mentioning that E-commerce reduced the time for completing purchase transactions and reduced the period between obtaining the product and paying for it.
- In addition, through e-commerce, companies were able to produce goods and commodities in proportion to consumers’ desires and demands.
Conclusion:
E-commerce has become a huge place that brings together many different people and companies over the Internet, which made trade and product exchange operations around the world easier and more enjoyable and allowed all groups of different financial capabilities to enter the world of e-commerce and earn profits from it.
How to choose the keywords correctly
How to choose the keywords correctly

Keywords are the most important in the creation of any website as they play a fundamental role in how it appears in search results in most of the browsing, we do on the Internet we may only care about the results that appear on the first page, and we often go through the first three results that appear In the search engine, and this is where the fate of your website depends on the keywords that determine how it appears in the search engines.
What are the keywords?
Keywords are defined as the main means that define the content presented on website pages which help you appear in the advanced results list in search engines meaning that they are the words or phrases used by internet pioneers in their searches for your site and in the SEO language.
Types of keywords:
Keywords fall into two different categories:
- Short tail keywords: This category is used in regular or traditional searches, consisting of one or two words, for example: (tennis fields_ fields), and this typeface intense demand and high competition in search engines, and on the other hand, it is comprehensive and inaccurate some times.
- Long-tail keywords: This type is considered the most popular in e-marketing, and it consists of three words and above, and this type is characterized by easy competition, high accuracy of search, and low demand in search engines.
Ex: Tennis fields in the UAE
The importance of keywords in search engine optimization (SEO):
At the beginning of the expansion of the Internet world and the increase in its use the strategy followed in choosing keywords was to intensify and repeat the chosen or used keyword and stuff it into the content in an exaggerated manner, while not paying attention to the quality and formulation of the content, and this will work to raise your website pages at the highest search results on google.
But with the development of Google strategies and the imposition of penalties for excessive stuffing in content, and with the development of content creation and the need to pay attention to keywords as they help in digital marketing, specifically content marketing, and e-mail marketing as well as pay-per-click ads, it has become necessary to pay attention to choosing and following up on keywords chosen by competitors.
Because of the recent and rapid developments in the world of the Internet, the importance of choosing keywords has increased, as people are using smart devices that provide technical assistance, such as the Google Assistant which now supports the Arabic language and thus allows users to search in the natural language and Google also provided the advantage of instant answers in search boxes which depends on choosing professional content with good keywords.
Today, Google uses the “Rank-Brain” algorithm to analyze searches which facilitates your searches using keywords only, without the need to write the exact content you want.
How to choose and use keywords:
In the beginning and before starting to create your own website content, you should follow a useful strategy in using and choosing keywords by following these steps:
Create a list of important topics related to your site’s content:
When starting to establish your own e-project, you must choose a set of topics that you find important and add to your project, then take keywords from them that will help you to present projects in the first results of search engines, and here you have to ask yourself how the researcher will think and what questions your target audience might ask, And the topics they are interested in.
Derive initial keyword ideas:
For example, if your website is specialized in selling real estates in the United Arab Emirates, you can target a list of keywords similar to the following:
- Types of real estate in the United Arab Emirates.
- Real estate prices in the UAE.
- Buying real estate in the UAE
- How to rent real estate in the United Arab Emirates.
- The best real estate in the UAE.
- Sale of real estate in the UAE. The goal of creating such a list is to create a list of ideas and phrases that your target audience will likely use to find content related to the topics you selected in the beginning.
Search for related keywords and phrases:
You may encounter difficulty in creating a list of keywords that your audience might search for, then go to Google and look at the searches associated with the keyword you searched for, as shown in the image below:
Or you can use the dropdown list provided by Google when typing in the search box, as shown in the picture:
You can also use the “Keyword Tool”, which gives you a long list of suggestions just to enter a word or phrase, and the list of these directories is not limited to Google only, but also gives you the words that people search for on YouTube, Twitter, Amazon, and others.
Search for short or long keywords related to topics:
You should put short and long keywords in your list to achieve comprehensiveness in searches
and to avoid the fierce competition that occurs for short keywords because the audience is very popular with them in search engines.
You need to keep an eye on your competitors’ ranking for keywords that matter to you:
Here you must understand the balance between keywords that are difficult to compete with, and there are specialized tools that help you analyze competitors’ keywords, such as Link Explorer and other similar tools.
Searching for well-received keywords in search engines:
The “Keyword Planner” tool, provided by Google, for free, helps you know the search intensity for each keyword and thus protects you from making the mistake of choosing keywords that the audience is not searching for by giving this tool the number of times you search for a specific keyword during a certain period of time.
Shrink your keyword list:
At this stage, the selected list of keywords that you previously created should be narrowed down, and you must select the keywords that are well received in search engines and the competition with them is weak and relevant to your site, and then use them to write your content professionally.
Add keywords to your site:
Keywords should be added naturally without exaggerating their repetition in the content, and in a smooth way that does not make the reader feel impatient and thus attracts the audience to your site, not just the search engine.
You should also place the keyword in the page title, in the header, and in the introduction of the first paragraph of the content.
Prepare content from keywords:
You should create new content from different keywords in order not to compete with yourself in the search engines, meaning not to use the same keyword more than once.
Check the key density:
This means the number of times the keyword is repeated in relation to the general total of words in the content, and there is a utility that calculates the keyword density for you for free, the “Keyword Density Checker”.
Follow the ranking of your site in the search pages:
By using the “Ranktrackr” tool, you can monitor the ranking of your site in Google and YouTube and you will not get an immediate result just because you care about the keywords, so you have to be patient and work on improving your site in the search engines from all sides, not just the keywords, and then you will definitely get a good result.
Incorrect practices when using keywords:
Intensify the use of keywords and fill them in the content:
One of the worst SEO practices is getting caught up in content-stuffing
due to the randomness, it adds to the content, making it not purposeful and the user leave your content.
Intensify keywords by placing images and description:
The method of filling images with it is no longer a good trick in search engines
rather it has become so dangerous that it may lead to the collapse of your site in the rankings and thus will damage your project and lead to failure.
Hide keywords within the page:
For example, placing the words in the same color as the background of the page on the back
of the webpage is a dangerous matter that should never be practiced, and therefore you have to place the keywords in a clear manner in front of the user and the search engine without hiding them anywhere on the page.
Conclusion:
Keywords are the compass that directs your SEO campaigns by quickly delivering keywords to your target audience by activating them optimally within professional content that meets the needs of customers and visitors without feeling bored or alienated.
How to Run a Successful Email Marketing Campaign
How to Run a Successful Email Marketing Campaign

Successful Email Marketing Campaign
Email Marketing is a marketing method in the world of the Internet and modern technology
which allows companies and business owners to communicate with customers and present products to target groups in an easy way without the need for TV or radio ads.
Email marketing is a space in which you can keep a list of sorted addresses and determine their duration
as the company markets its products via e-mail by sending an e-mail to a specific group of customers available in its list and providing them with full details that answer their inquiries.
Definition of email marketing
Email marketing is defined as one of the oldest and most effective forms of e-marketing
it allows its users to obtain customers that belong to the target groups for a company’s website or online store
E-mail marketing depends on communication between the site and its target group.
The mail marketing strategy works on sending messages to potential customers and converting them
into actual customers, then demonstrating the company’s capabilities
to gain customers’ admiration and thus follow the brand permanently.
Email Marketing Advantages
Since 94% of people on the Internet have an e-mail, this expands the space for brands to use the internet-marketing feature to promote their products, and the advantages of email marketing can be summarized in several points:
- You can take a personal picture in dealing with the customer: that is, through e-mail marketing, you can direct a message to each customer so that it appears as if it is sent in person, with the possibility of placing the name of the customer or client at the beginning of the message. Email marketing allows the feature of scheduling messages, which means, setting the message to a specific time for sending it to the customer, for example: When a client or a customer subscribes to a mailing list for a brand or company, the new subscriber is automatically sent a welcome message or a thank you message to the new user.
- The e-mail marketing feature has a low cost in return for the revenues that can be obtained: that is, you can reap double the benefits just by paying the company providing the service when subscribing for one time.
- Email marketing is characterized by the flexibility to adjust the tools that provide you your mailing list: as soon as you subscribe to a trademark or any company, you are asked to enter the company code through your site, and then you can start collecting your mailing list.
- It is also characterized by a high ability to accurately measure results: it is easy for you to follow the results easily, to know who opened the e-mail from the recipient group, and to know the subscribers who clicked on the link sent within the messages and their number.
Email Marketing Content
After you have a good and strong mailing list, you can start and send emails, but you must choose interesting content for your e-mail messages, for example, reminders are among the most important messages, as you show the company’s interest in its customers and remind them of its existence and continuity.
You can also offer coupons via e-mail through messages to increase the percentage of sales of your products within the online store or on your website, in addition to considering this method an attractive way for users to subscribe to your e-mail list.
Designs must be chosen carefully, to be fun and funky, and to maintain a high level of wording to make emails more interesting to read.
Email Marketing Improvement
When starting to use the e-mail marketing feature, you as a company or as a brand
must develop a detailed diagram of how you work with e-mails, and choosing the correct time to send messages
is the most important thing to improve your e-mail marketing process
as subscribers often leave the messages contained in the mailbox without Opening them
because it reached them at an inappropriate time, and thus these messages sent by you remain neglected.
Early morning or lunchtime is considered the best period for sending messages
as it allows subscribers to use their mobile devices and see e-mails without work obstacles.
You can also work on developing and improving future emails using messages that you previously sent by using the data in them.
The A / B test is considered the best for improving email marketing content
which boils down to a systematic process of testing all the different and varied elements of your website
to know and understand user behavior and the changes that occur to them.
What do you need to start with email marketing?
Before entering the world of email marketing, you must have a private mailing list
either by establishing it or by purchasing a ready-made one
but in this case, you must take into account the large amount that you will pay for the mailing list
as well as the difficulty in finding mailing lists for sale.
So it is always recommended to create the mailing list by the same person, and here you will need one of two things:
- A private website, blog, or online store, and in this case, you can easily put within your site a clearly defined subscription form in your mailing list, with incentives for visitors to subscribe to.
- To be active in the field of affiliate marketing, here you have to act as a mediator by creating an intermediate page between the advertiser’s page and the direct source of visitors, such as a page for marketing a product, for example, and in this case, in addition to the incentives to subscribe to your mailing list, you can add the feature of not having access to a page advertiser only after subscribing to your mailing list.
How to market via email
To know the use of email marketing the following steps should be followed:
- Building the system: To build your email marketing system, you need to go through several steps:
- To subscribe to one of the services for collecting and managing mailing lists, to obtain storage, and save the data of mailing list subscribers.
- You must choose a type of form to capture user data, such as the forms that pop up over the site’s content or next to the site’s content.
- Linking the form to the e-mail marketing service through a special code.
- You must set your brand identity by creating a distinctive design for your mailing letters and placing your own logo in specific colors of your choice.
- And finally, setting the messaging system, which is divided into two types of e-mail messages:
- Regular messages: such as activation and welcome messages.
- Marketing messages: They are sent to promote products.
- Building a mailing list: This process is called “Opt-in” or “Double Opt-In”.
The difference between the two terms is that the first one ends the registration
in the electronic list as soon as the data is entered
while in the second the email address must be activated
by clicking on a special link to be Activate registration in the mailing list.
- Sending marketing messages: the system is set automatically, and it can be set on a monthly, weekly, or every 15 days.
The most important criteria for email marketing success
To ensure your success in email marketing, you must have basic criteria that indicate whether you are successful or not:
- Message opening rate: This shows the number of users who have opened the mail message sent to them.
If the rate of opening messages exceeds 25%, this means that you are following an effective methodology
but if the rate is less than 10%, then you need to improve and develop your program.
- Frequency of opening messages:
increases in the number of times the messages were opened.
- Clicks on links in the e-mail:
Clicks indicate how much users are interested in the content of your message.
- The unsubscribe rate:
It expresses the percentage of subscribers who canceled their subscription to your mailing list.
- Conversions rate:
The return on investment for email marketing is typical if it is 122%, which comes from the number of people who download your offers.
Conclusion
With the term “e-marketing” continuing to evolve and make updates due to the widespread culture of online shopping recently
email marketing remains one of the most important methods followed despite its old age.
its ease of use and the fact that the largest group of internet users have a special e-mail.
Email marketing is your easiest way to display your brand and build an electronic relationship
with a long list of customers and clients, just by creating a mailing list and sending them messages
with striking content that makes the relationship between the customer and the brand or company the best possible.
Search Engine Marketing | SEM
Search Engine Marketing | SEM

Search Engine Marketing is a term previously used to describe two things:
- Search Engine Optimization (SEO).
- Paid Search Engine Marketing.
Today, it only refers to the second one; Paid Search Engine Marketing.
It is one of the most effective marketing methods in promoting products and developing business in a digital market where competition reaches its peak with the presence of millions of competing companies.
Search engine marketing uses paid ads that appear at the top or bottom of search engine results pages (SERPs), and include an ad that lets users know that this is a paid position.
Fees are charged to trademarks only if the user clicks on the ad.
The strength and greatness of this type of marketing are that it provides advertisers (companies, for example) the opportunity to pay for placing their ads in the search engine (Google) in front of customers who are eager to buy the moment they are ready to complete the process.
Advertisers bid on keywords that search engine users are expected to enter when searching for specific products or services, giving the advertiser the opportunity to have his ads appear alongside the results of these search queries.
These ads (often known as “pay-per-click ads”) come in a variety of forms.
- Some of them are small text ads.
- Others appear as Product List Ads (PLA), also known as Shopping Ads, which are visual product-based ads that allow consumers to see important information at a glance, such as a price, for example.
- Some paid search ads may also appear as products displayed on a premium display platform.
How is search engine marketing done?
Keywords are the foundation of search engine marketing.
But before you can choose the keywords to use in your search engine marketing campaign you will need to do wide research, as part of your keyword management strategy.
You should define keywords related to your business that customers are likely to use when searching for your products and services.
Just enter a keyword related to your business or service, and see related keyword suggestions
that can form the basis of various search engine marketing campaigns.
After finding the keywords, you must bid on them, as ads through search engines are based on the auction system.
To enter the ad auction, advertisers specify the keywords they want to bid on and state how much they want to spend per click so their ads appear alongside the results for those keywords.
If Google determines that the keywords you bid on are in a user’s search query, your ads will be entered into the ad auction.
And you should know, not every ad has to appear on every search, the ad auctioneer takes a variety of factors into account when determining the ads’ placement on the SERP.
Also, not every keyword has strong enough commercial intent to justify showing ads near the results.
However, the two main factors that Google evaluates as part of the ad auction process are:
- Maximum bid: This is the maximum amount that you are willing to pay for each click.
- Ad Quality Score: It is the most important metric that search engine marketers can focus on, and it depends on the overall quality of your ad, and helps you achieve a better ad position at a lower cost.
Google calculates these metrics during the ad auction to determine ad position.
The result of this calculation is known as Ad Rank.
Note 1:
One of the most common misconceptions about search engine marketing is that the one with the largest advertising budget will win.
Although a larger advertising budget can certainly be beneficial, especially when targeting powerful and highly competitive keywords, it is far from being a requirement for success in SEO.
This is because all ads go through the “ad auction” process before appearing next to search results.
Note 2:
Some keywords have high commercial intent, or a strong indication that the researcher wants to buy something, such as: (buy, discount, discounts, deals, coupon, shipping, free, and others).
Comprehensive keyword research can help you identify negative keywords as well (The search terms you should exclude from your campaigns).
Most Popular Search Engine Marketing Tools
Here is a table to compare the best 5 tools:
Conclusion
Search engine marketing is one of the most effective marketing methods for product promotion and business growth and development.
Its different tools help make your digital marketing campaigns more effective.
Supermetrics and Optymyzr have advanced features for improving digital marketing
making them suitable for digital advertising agencies and professionals.
WordStreams and SEMrush are great platforms that provide essential digital advertising features
making them suitable for small businesses on tight budgets.
Anyone can use the Google Ads tool to promote an e-commerce website or publish a personal blog online.
Social Media Marketing (2) | its Importance and the assisting tools
Social Media Marketing (2) | its Importance and the assisting tools

We have explained within the content of social media marketing (1) the concept of marketing through social media, and we said that it is a form of internet marketing, and it is a powerful marketing tool, used by companies of all sizes and specialties
The importance of social media marketing
- Reach out to potential clients and increase their numbers.
- Enhance conversions.
- Increase brand awareness and create loyal customers.
- Increase sales and make profits.
We have also explained the marketing goals that social media platforms help to achieve,
We detailed the steps that can be taken to verify the effectiveness of a social media marketing plan.
Today, we talk about the most important tips that must be taken into consideration
when marketing through social media platforms,
in addition to explaining some basic points on how to choose the best social media platforms before starting marketing.
Top Social Media Marketing Tips
Planning for content:
Building a well-thought-out social media marketing plan has become a necessity, that cannot be ignored.
So, before thinking about creating your own content, consider searching for keywords, and searching for competitors’ content to help you generate content ideas that will interest your target audience. And think carefully about what other successful companies working in your industry are doing to increase engagement on social media.
Both attractive and valuable social content:
Strive for your content to be truly valuable, and publish it regularly so that your ideal customers find it useful, interesting, and always timely.
The engaging content you share on your social networks can include social media images, videos, infographics, how-to guides, and more.
Trademark Image:
Using social media to market your business enables you to showcase your branding image across a variety of different social media platforms.
While each platform has its own unique environment and impact that is different from the others, the core identity of your business (your brand image) should remain distinctive, valuable, fun, and trustworthy.
Social media to promote your blog content:
Social media marketing is an ideal channel for sharing the best content for your blog with readers.
Once you get a loyal following on social media, you will be able to post all of your new content and make sure that your readers will reach it immediately.
Plus, the awesome blog content will help you build more followers later.
And it’s an amazing way that blog content marketing and social media marketing can benefit each other.
Share curated links:
Using social media for marketing is also an opportunity to link to external articles.
If other sources provide great and valuable information that you think your target audience will enjoy, don’t hesitate to link to them.
Organizing and linking to external sources increases confidence in you, and you may get some links in return in the future.
Track your competitors:
It’s always important to keep an eye on competitors, as they can provide valuable keyword research data and other social media marketing statistics.
If your competitors are using a specific channel or method for social media marketing and it appears to work positively in their favor, then consider doing the same.
But also try to do it better!
Measure success with Analytics:
You cannot determine the success of your social media marketing strategies without tracking the data.
And as we said earlier;
You can use Google Analytics as a great social media marketing tool
and it will help you gauge the most beneficial marketing techniques
as well as determine which strategies you would be better off abandoning.
Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
And be sure to use analytics within each social platform to get more information about your social content that is performing best with your audience.
Managing social media crises:
It doesn’t always go smoothly with brands on social media.
Therefore, you should use our social media crisis management guides to see examples of the worst social media disasters, as well as advice on how to deal with them.
How to choose the best social media platforms for marketing
Using social media platforms in marketing does more than just improve website traffic and helps companies reach more customers.
It also provides a valuable place for better understanding and learning
by observing the behavior of target audiences on these platforms.
Marketing through social media requires different methods, which differ according to different audiences.
You should develop a unique marketing strategy for each platform.
Here is a brief overview of how to use social media to market according to the user base of each platform:
First: Using the Facebook Platform for Social Media Marketing:
The Facebook platform is where people go to have fun and chat with friends, so keep your appearance on it nice, friendly, and valuable too.
Facebook’s “informal” environment requires a similar marketing strategy it.
You can start creating a Facebook Business Fan page, keeping in mind the interest in layout and how it appears, as the visual component is an essential aspect of the Facebook experience.
And remember that access on Facebook may be limited, so keep in mind a Facebook ads strategy that is appropriate and cost-effective, and that can have a big impact on your presence on Facebook as well.
Second: Using Pinterest for Social Media Marketing:
One of the fastest-growing social media marketing trends.
Focuses on visuals that are perfect for retail, and anyone can benefit from using them for social media or sales-oriented advertising.
Allows companies to display their products and offerings while developing brand personality using unique and eye-catching panels.
And when developing your Pinterest strategy, remember that the primary audience for the social network is females.
If this is your demographic, you need an effective Pinterest presence!
Third: Using Twitter for Social Media Marketing:
Twitter is a social media marketing tool, which is active in dialogue, communication, and interaction with followers as much as possible, and that allows business owners to post their business updates and new news across the web.
With it, you can track tweets related to your industry or related fields, and in return, you should get a steady flow of followers.
You can also share your official tweets about your offers, exciting discounts, and new news, along with other fun brand-building tweets.
And be sure to retweet when a customer says something nice about you.
Also, don’t forget to answer people’s questions when possible.
Fourth: Using LinkedIn for Social Media Marketing:
It is one of the most professional social media marketing sites.
In addition to being an effective platform for posting and obtaining jobs.
Its collections are a great place to engage in a professional dialogue with business owners in similar or related industries, and it provides a place to share content with like-minded individuals.
You can encourage your customers to recommend your business for your LinkedIn profile.
Recommendations make your business appear more credible and reliable for new customers.
We also recommend browsing the questions section on LinkedIn, as its answers will help you gain more self-confidence and establish yourself as a thought leader.
Fifth: Using YouTube for Social Media Marketing:
YouTube is the # 1 place to create and share video content across the web.
It can also be a powerful social media marketing tool that you cannot imagine.
That is why focus on creating useful and enjoyable “how-to” videos, so it is also very important to improve your ranking on Google’s video search results pages.
Sixth: Using Reddit for Social Media Marketing:
Reddit or similar social media platforms like Stumble Upon or Digg are ideal platforms for sharing engaging content, with over 2 billion page views per month.
Reddit has incredible social media marketing potential, but marketers should be warned that only truly interesting and unique content will be welcomed.
If you have content that you think the Reddit community (the majority of young techs, genius tech, and internet enthusiasts) will enjoy, you can reap tremendous benefits and generate valuable traffic.
Seventh: Using TikTok for Social Media Marketing:
TikTok has about 100 million monthly active users only in the United States, and it attracts a very wide range of audiences around the world.
And if you own a business, TikTok marketing can be a great channel for your brand, as the relatively low competition on the platform offers an enormous opportunity to reach multiple people at a relatively low cost.
The TikTok platform is based on videos that have a maximum of 15 seconds (and can be merged for up to 60 seconds), and people interact with them as they scroll through their diaries.
And one of the cool things about TikTok is that it allows people
to add all kinds of editing effects and background music to their videos.
Followers can “like” these clips, comment on them, and share them
with other users through direct messages or SMS and other applications.
TikTok also ranks high in terms of how long people spend using the app
with users interacting with it on average, about 45 minutes a day.
It offers five different types of advertising products:
- Ads within the diary page (In-feed Ads).
- Branded Hashtags.
- Most viewed ads (Top View Ads).
- Branded effects.
- Brand Takeover.
Some studies by experts indicate that you will get the best marketing results on TikTok
if you post between 10 am and 6 pm.
You can also use a detailed bio to encourage the audience to take certain kinds of actions
such as joining your email list or following up with your account.
If you wish to add a link to your website,
you must use the dedicated website section in the Account Preferences area.
This will allow you to insert a clickable link directly below your resume without being restricted to word count.
You should also link to your other social media profiles,
as this may allow you to increase the number of your followers on other platforms.
Eighth: Using Instagram for Social Media Marketing:
Since its inception, Instagram has grown to be the ideal platform for sharing photos.
Statistics today indicate that more than 800 million users are active on the site every month
and more than 60 million photos are posted and interacted with 1.6 billion “likes” daily.
Here are ten powerful Instagram marketing tips that you can use to leverage the platform:
- Switch to a business profile as soon as possible, by going to your settings and clicking on “Switch to Business Profile” to start. Therefore, the most important benefits are:
- Followers can click on your call button to contact you directly as if they were on your website.
- Create and publish Instagram ads without using Facebook’s advertising tools.
- Access to Insights’ analytics tools that provide statistics about your post impressions and reach.
- Use our free Instagram tools to understand exactly how users interact with your content. The more you know about how users interact with your posts, the better you will be able to fine-tune your content for increased engagement.
- Post product teasers so that they (gently) encourage people to buy.
- Create sponsored ads.
- If you want to create leads, using Instagram Stories will help you with that (especially when using it in the “slideshow” format).
These stories are only streamed for 24 hours, but you can save them and reuse them at a later time. - Be sure to share with influencers and celebrities who have a large audience of followers to reach a wider range of customers and followers, as the influencers’ followers trust their recommendations.
- Create an interactive branded hashtag.
- Post at appropriate times (and do not over-publish).
- Make sure to track the correct metrics to know how well (or poorly) your page and posts are performing.
And when you have measurable results, you will know exactly what works and what does not.
So start tracking your follower growth, and see how the type of content you post.
Engagement rate and click rate on your URL.
And you can do this with a tool like an Influencer Dashboard.
Conclusion
With billions of people on social media, it became clear why so many companies, marketers, and business owners use it to promote their businesses and interact with their customers.
Although defining your company’s social media course of action may seem daunting, you can avoid feeling it by understanding social media marketing trends and using some of the many resources available on this topic.
And start working on the right social media marketing strategy for your business and your target audience to increase the number of followers you have, improve interaction, and increase conversions.
Social Media Marketing (1) | its Importance and the assisting tools
Social Media Marketing (1) | its Importance and the assisting tools

Social Media Marketing / SMM
Social media marketing is a powerful marketing tool used by large, small and emerging companies, from all specialties, for many reasons like:
- Reach out to potential clients and increase their numbers.
- Promote conversion.
- Increase brand awareness and create loyal customers.
- Increase sales and make profits.
There is a wide range of social media platforms that you can use to achieve these marketing goals and others, but you must take into consideration some tips that must be followed before starting marketing through these platforms, which experts in e-marketing agreed on it through social media platforms from all over the world.
What is social media marketing?
Social media marketing: It is a form of internet marketing, which is concerned with meeting the target audience and potential customers wherever they are and at all times.
It includes creating promotional content for your business, products, and services, in line with the social media platform on which it will be shared (Facebook, Twitter, Instagram, or others), in order to achieve marketing goals and increase awareness of your brand.
Social media marketing includes many activities, such as:
Post text updates, photos, videos, and other content that stimulates audience engagement, as well as paid social media ads.
Marketing goals that social media platforms help to achieve
Social media marketing can help you achieve a number of marketing goals, the most important of them are:
Raising brand awareness
Social media has proven its ability to boost brand awareness in two things:
First: Increasing social participation, which includes:
- Comments
- Likes
- Posts
- Republish
Second: direct traffic to your site by including direct links to your website in your profile, bio, and posts.
Strengthening relationships with clients:
The larger and more engaged your audience is on social media, the easier it will be for you to achieve all the marketing goals you aspire to.
Through constant contact and interaction with your followers on social networks, you will be able to build lasting relationships between them and your business.
You can do this by:
- Interact with customers on posts.
- Responding to customer questions and comments.
- Provide clients with the support and assistance they need.
You can also ask your followers questions about your products, offer contests and giveaways to help you build trust, and show how much you appreciate their posts and support.
Generate more leads and boost conversions:
Promoting and sharing your products on social media is a simple and effective way to improve lead generation and increase conversions and sales because you advertise to people who really choose to interact with you by following your account.
Here are some ways you can use social media platforms to generate more leads:
- Create contests for visitors and followers to share your profiles on social media.
- Include your website links and offers in the bio sections of your profiles.
- Include live videos to announce your products and updates, or to convey some details about exciting news in your company.
- Implement a social media marketing campaign on one of your channels.
- Sell your products through your social profiles.
For example, you can enable the Facebook shopping section or the Instagram shopping feature on your personal files. These features allow your visitors and followers to click on the products you have shared in posts to view information such as price, material, and size.
And after that; Visitors can easily follow the payment process through the platform, and purchase the product directly from you.
Learn from the competitors:
Social media is a great way to keep track of your competitors and learn their news, such as:
- Refer to their strategies and plans on social media.
- The products they are promoting.
- Campaigns they carry out.
- The level of their interaction with followers.
Social media allows you to look at your competitors’ experiences and see what works for you, and what is not recommended compared to them.
Thus, social media helps you decide what needs to change and what needs to be maintained or developed in relation to your company’s marketing approach.
Also, auditing your competitors’ social accounts can help you ensure that your marketing looks unique to them, and highlights your brand attractively.
Steps to verify the effectiveness of a social media marketing plan
After we know some of the marketing goals that social media platforms help us to achieve, we must make sure that the marketing plan that we followed is sustainable and positively affects our work.
This can be verified by following five steps:
Find and adopt audience and customer personas:
The first step to creating a social media marketing strategy is identifying the buyer and audience so that you can appropriately target their needs and interests.
To do this; Think about the people you are trying to reach, why you chose them, and how you categorize them into groups.
By looking at the buyer personas and the audience, you will then be able to determine what content will attract the followers and customers that you hope to acquire, and how you can create engaging content to keep them interested.
Determine the social platforms to be marketed
There aren’t necessarily right or wrong systems when it comes to the basic social systems that your business should use in marketing your services or products.
It’s more about the needs of your target audience first, and the social media platform where they tend to spend their long time second.
It is very important that you are where your audience is among potential customers today, and if they move to another platform tomorrow, you should follow them.
Create unique and engaging content:
With billions of social media users around the world, there is no longer any doubt that some of your followers have also viewed your competitors’ content or that of other companies operating in your industry.
Therefore, take into account the content that your competitors share, including pictures, videos, blogs, etc., and think about how you can uniquely promote your products compared to them until you have distinct and attractive content that highlights your brand over others, and provides your followers with a reason to click on the “follow” button and interact With your brand.
You can also benefit from the features that the platform provides for the platform you are using.
For example, you can create videos directly on the Facebook platform to share the latest details about your premium product launch.
You can also use existing customers and promoters to help you create content by reposting their content or encouraging them to use your own hashtag to share their photos and experiences with your products.
Organizing a schedule for the posts:
One of the easiest ways to ensure that your content is shared as planned is to use a social media management solution.
These tools give you many options, the most important of which are:
- Writing captions.
- Preparing photos and videos.
- Pre-schedule posts.
- Share your content automatically at the specified time.
- Monitor all post interactions and posts for you.
Social media management solutions also save you time and allow you to focus on your other tasks.
Among the most important tools that you can use:
HubSpot :
HubSpot offers a social media tool (as part of its marketing program) to help you publish and monitor your content and create authentic connections with your followers.
With it, you can schedule your content, pre-publish it, and compare in-depth reports on engagement with your posts to understand the performance of different platforms, the right content types, and the most appropriate times to post.
Sprout Social :
Is a social media marketing and management solution designed to help your team:
- Organize and plan content creation.
- Campaign management.
- Organizing posts.
- Review and analyze content reports.
Hootsuite :
It is a social media management platform for finding, scheduling, managing and reporting your content.
With it, you can pre-schedule posts on all of your channels at once, and measure your ROI with comprehensive content analysis.
You might ask:
How often should I post content to my social media channels?
As a general rule: You should only post on social networks when you have reasons to post, and worthy of posting content.
This is the best criterion by which to strike the right balance when it comes to the frequency of posting.
If you don’t post frequently and follow events, your followers will forget you.
And if you post a lot (with or without), you can potentially become annoying to them.
Either way, it can lead to a loss of followers and a decrease in engagement.
To avoid this, there are plenty of studies and resources available that you can follow, which explain the criteria for post-frequency on social media by industry and platform.
Each industry differs in the preference of the platforms used, so first find what suits and prefers your audience so that it is valuable and enjoyable.
Then you can start experimenting with more or fewer posts, taking into account other factors such as the time of day you post on social networks to determine which time provides the highest level of engagement.
Impact and outcome analysis
One of the most important aspects of social media marketing is ensuring the success of your efforts in helping you achieve your goals.
In order to determine this, you will need to track all of your posts on each channel and analyze impacts and outcomes by reviewing and managing your social media analytics metrics.
Here are 10 of the most important metrics to track:
Participation:
It includes clicks, comments, likes, and responses to your social media posts.
There are also platform-specific sharing types such as saved posts on Instagram and Pinned posts.
Arrival:
Your reach is the number of people who viewed any content related to your page or profile.
Followers:
This is the number of people on your profile who have clicked the “follow” button and regularly viewed your content in their journal.
Impressions:
This is the number of times a post from your profile or page is viewed, whether or not your followers clicked on it.
And this is what happens most often when people scroll through their news page, but without clicking on anything.
Video Views:
And that is on Facebook, Snapchat, Instagram, or any other social channel that includes video capabilities, which is the number of views it gets.
Profile visits:
The number of people who visited your profile.
signals:
This is the number of times the audience has mentioned your profile in their posts.
Signs:
This happens when your followers add your company profile name or hashtag to another post.
Republish:
This happens when one of your followers posts part of your content to their profile.
Posts:
The posts that your followers and audience take from your profile and share on their pages.
You can also use the analysis tools included in the different platforms that you use, such as:
You can also use Google Analytics to track your social media and website analytics.
Finally, we remind you that the social media scheduling solutions we mentioned initially have built-in monitoring and tracking features automatically, which will give you a better understanding of what your followers and target audience prefer and respond to, and what you should consider changing to improve engagement.
Digital products | Its importance and the way to promote it
Digital products Its importance ... and the way to promote it... And the reasons for preference for traditional products

Digital products are the most popular product in today’s world.
So much, that all professional bloggers, speakers, and other influential public figures have benefited from this trend, employing it in order to achieve more publicity, promotion, and profit for their businesses, and they have produced desired content such as PDF guides, e-books, podcasts, videos, etc.
And because of the importance of digital products in the contemporary and ever-evolving global technological market,
We preferred to provide this content in order to clarify some concepts related to digital products, including:
- What are digital products?
- How do digital products differ from traditional physical products?
- What are the most appropriate methods or tools for promoting digital products?
- A group of the most popular and profitable digital products.
What are digital products?
Digital products are intangible products, only found on digital devices.
Its popularity is increasing and its use increases with the advancement and development of technology.
They are easy to innovate and can be replicated without limits.
They are also easy to distribute and are often presented in files such as PDF, PNG, JPEGs, MP3 files, videos, and other plug-ins that can be downloaded at any time depending on the platform that the producing site uses to complete the sale, purchase and download operations.
This is far from the complications associated with shipping operations, dealing with international customers, taxes due, laws, import and export regulations, inventory management, etc.
Therefore, digital products are more accessible, sustainable, and durable than traditional physical products.
Digital and traditional products:
Have you ever wondered why digital products are preferred over physical products?
We will answer you.
But before that, you must know the difference between a traditional product and a digital product:
A traditional product is every element that you can perceive with one of your five senses after capturing and touching (such as smelling, tasting, or listening to it), and you can sell it for cash or trade.
It may be a piece of clothing, a meal, or an electronic device, or household furniture, or others.
It is the only sale that was prevalent in the past, until e-commerce came and business concepts changed for the better, and the virtual world opened wide areas for the emergence of a new class of products (which are digital products) with which many entrepreneurs started their business on the Internet.
As for the digital product, it is the product that you sell via the Internet without having a physical form that can be described, such as electronic books, programming programs, applications, and others.
Digital products can be converted into physical products, such as buying an electronic PDF book, then printing it, and it becomes physical, but it started in a digital format.
Digital products have many advantages over their physical counterparts, especially for the businessmen who sell them, and the most important of these features:
- With digital products, there will be no inventory problems, whether in surplus or inability to meet demand.
- Digital products reduce the time spent on thinking processes and searching for a place to store products.
- In most cases, customers can receive the digital product immediately after purchasing it. There is no need for much human participation, as long as you sell a product that does not require much customer service.
- The digital product does not need exorbitant costs in the creation and iteration process, as it is often created once and sold an unlimited number of times.
- There are no costs related to material, assembly, or shipping.
But this does not mean that you can use any digital product and make a fortune.
Digital products always need to be developed and updated to provide the desired benefit from them and to provide the expected and amazing values together in a way that guarantees customers’ encouragement and their return to deal with you repeatedly.
Therefore, you can convert the time and money you save on creating digital products into:
- Creating new digital products for your customers.
- Develop your old digital products.
- Marketing and advertising for your digital products and developing your brand.
There is no doubt that creating digital products and dealing with their storage, sale, distribution, and marketing is much easier than it is in traditional products, but it also needs a lot of craftsmanship and effort in industry, design, and development in order to achieve the distinction and benefit that customers demand and to show them the required quality that they expect.
How to promote your digital products:
Marketing digital products are not much different from marketing physical products.
You should also here:
- Define your target audience.
- Target them with messages relevant to your brand.
- Keep lines of communication open between you and your customers.
But one of the main differences is that explaining the importance of a digital product is sometimes more difficult than explaining the benefits of a traditional product.
Explaining the need for an electronic device, for example, can be much simpler than explaining the need for the latest mobile application or explaining the need for an online course.
And if you have a digital product and are looking to increase your sales and profits, here are some methods you can use:
First: Content Marketing:
“The content is the basis.” We often hear this phrase, until it has become more like a “cliché,” but it is still correct, and this is what we care about.
Content marketing is one of the most important pillars of the methods used to learn how to promote a product.
Statistics indicate that nearly 70% of consumers learn about products through “descriptive content”.
This is not a simple percentage. Rather, it deserves a lot of attention from business owners and tries to benefit from it in directing their marketing methods to serve their profit goals.
Most people (naturally) are comfortable paying for what they feel they know or understand.
Therefore, all you have to do is use the content to educate customers and inform them of the features and benefits of your product in a way that attracts them and encourages them to purchase it.
Here are some of the types of content you can create and use to boost your digital marketing campaigns:
- Ad content.
- Blog Posts.
- Case Studies.
- E-books.
- Image.
- Infographics.
- Podcasts
- Social media posts.
- Testimonials and Recommendations.
- Videos.
- Website Pages.
With all these options, the margin of failure in marketing and promotion becomes narrower.
To make sure of this, you just have to choose the appropriate, attractive, and compatible theme with the interests of most of your customers, if not all of them.
This requires you to do some simple things that may suffice:
- Little research on your target audience and their interests.
- That you interact well with your audience and customers.
- Adopt buyer personas to help you get to know them better.
All of these things will help you know what type of content will be valuable and attractive to your customers.
Here’s another tip:
If you have a successful content marketing segment, and you have used it in a specific digital marketing medium, do not ignore it or forget about it, as you can republish it in all other digital marketing campaigns on various platforms.
It may only need a little time to reformat.
Second: Facebook ads:
Studies and statistics related to Facebook ads indicate some important facts that must be known, including:
- Around 3 billion people use social media around the world, and half of them use Facebook.
- Facebook has 2.23 billion monthly active users, and 1.47 billion daily active users.
- About 79% of people online use Facebook.
- Almost 76% of Facebook users search for interesting content.
- About 74% of people use Facebook for professional reasons.
Truly amazing numbers!
With it, your target market must be using Facebook in one form or another.
And you should take advantage of this, and put your product (of any type) in front of your audience in Facebook ads as long as it is legal and does not conflict with Facebook’s advertising policies.
There are some important things to keep in mind when setting up a promotional campaign using Facebook ads: The main ones are:
- Define clear goals for your campaign by thinking about why you’re running the ad in the first place.
- Determine your general and distant goals.
Third: Google ads:
It is a type of Pay Per Click (PPC) ads, in which the advertiser pays the publisher every time a potential new customer clicks on the ad.
Google Ads is another great way to use it when learning how to promote a product.
It has become Google’s main source of revenue, which indicates its effectiveness.
And if you ask yourself: Why should I use this digital marketing method?
We answer you with the following facts:
- Google ads help your business appear on the first page of search engine results.
- Around 64.6% of people click on Google ads anytime they’re looking to buy something online.
- Paid clicks account for around 66% of buyer-targeted keywords.
- Google Ads is selected by 4 out of 5 companies that participate in PPC campaigns (this is directly related to Google’s popularity).
- Brand awareness can reach 46% of pay-per-click campaigns such as Google Ads.
- doubles your investment if you choose to advertise on the platform.
- measurable (with its various metrics that will help you know what works and what doesn’t).
- faster than SEO as you can start getting impressions and clicks right away.
- relatively easier than SEO because they are easy to learn, and they take less effort to maintain.
- complements your other marketing efforts, such as remarketing that targets people who have shown interest.
So sure, Google Ads will help direct traffic to your site, and help you learn how to promote a product.
Fourth: Search Engine Optimization (SEO):
SEO is both necessary and effective in learning how to promote a product.
SEO is the process that makes web pages easy (finding, crawling, and ranking), and helps potential customers get to your product.
And if you do it right, your website is sure to end up on the first search engine results page (SERP).
Notice:
Data shows that around 74% of consumers use search engines to learn more about local businesses.
Given the way consumers typically scan and review the first two pages, having your website at the top of the SERPS is ideal.
SEO has become very important to a successful digital marketing campaign.
But it requires a sound strategy to do so.
Here are some points you need to consider when developing a solid SEO strategy:
- Use Google Analytics to help identify your target market.
- See more search engine options.
- Be more mobile-friendly.
- Create high-quality content that is relevant, consistent, and valuable.
- Make sure your website is clear and easy to use and navigate.
- Create high-quality, relevant links to get a high volume of high-quality traffic.
- Set up a social media platform that is comprehensive and constantly updated.
- Fix relevant keywords to help align with your ROI.
- Always keep in mind that SEO is an ongoing process, and you can never rest for a long time even if you are currently successful, as everything changes and evolves constantly, from search engines to customers and their behaviors as consumers.
But ultimately, it all about your target audience, and the importance of making them aware of and promoting your product.
And if your integrated SEO digital marketing strategy can promote your product and get your customers to notice and buy it, then it is definitely worth the effort.
Fifth: Email Marketing
Email marketing is one of the simplest and most effective methods of digital marketing.
And the stats indicated that promotional emails led to nearly 66% of consumers buying (which is high!).
Moreover, if you want to use email marketing as part of your promotional strategy, here are some tips:
- Personalize the email by adding the recipient’s name.
- Subject lines longer than 70 characters must be included with appropriate phrases.
- The best time to send emails is on the weekend or at night.
- Ensure A / B testing is done so that customer engagement rates increase.
In addition, here are some email marketing topic suggestions that might interest you:
- Ask for a customer review.
- Attract customers’ attention to items left in the shopping cart.
- Send important and relevant company updates.
And when thinking about how to promote a product using email marketing, you can use newsletters.
Sending out an email newsletter is a great way to reach current and potential customers.
You can also send the latest information and developments about your product, and share relevant news and pictures that may interest them.
And to create some suspense among your customers, you can also send:
- Exclusive offers.
- Exclusive discounts.
- Promotional deals.
An important fact to keep in mind is that email marketing is not primarily used to generate new leads.
But its main use is to retain potential customers who have already shown interest and interaction and meet their needs.
Sixth: Publishing on social media:
There is no doubt that Facebook has its own place among social media platforms, due to its huge number of users and its great influence on a wide range of users.
But social media is much more than just Facebook, and you need to take advantage of all of them in order to ensure the continuation, spread, and success of your business.
According to Statista, social media users are increasing day by day, and their number is already 2.6 billion.
What can you do on social media?
- If you have a new product and want people to know about it, you can create a post about it, and talk in an encouraging way about its features, importance, and how it can help people or make their lives better.
- Create a cool and attractive hashtag (i.e. your hashtag).
It needs to be unique and distinct so that people (especially potential customers) can find your site or information about your product using it. - Increase the excitement by adding some content (such as photos, posts, or videos that show some interesting things that you didn’t show the audience at first).
- Use social media contests, polls, and giveaways to increase the interaction between you and your followers.
According to a survey, a simple Facebook contest can give you, on average, up to 34% of new followers per promotion.
And if you are tech-savvy, or have a social media marketing team, you can use social media ads to your advantage as well.
Social media ads are paid for with thousands of more people than if they were just regular posts.
Different social media campaigns are optimized for different purposes as well, as you can create campaigns that focus specifically on website traffic and sales.
Whether you use social media as promotional publishing platforms or use social media ads, you can take advantage of both methods when learning how to promote a product.
Seventh: Website design:
Your website is your best marketing tool.
There are many ways in which you can improve the design of your site so that it is easy to access and navigate, and provides the required information and services in multiple and simplified ways.
But what we advise you to do here (and perhaps the most important thing) is the following:
Ensure that your visitors have a perfect customer experience while they are on your site.
Users intend for websites to fulfill a specific need, and often prefer that they be met instantly and easily.
But if it takes a long time to implement what they came for, it is very likely that they will click away from your pages and exit your site.
Even worse, they decided not to repeat the visit at all.
Most Popular Digital Products:
E-books:
E-books were and still are one of the most popular digital products.
This is relatively easy to create, given that it requires little more than written text and some related images.
They are easy to distribute across large online markets and self-built online stores.
Ebooks are also easily consumed by customers who can read them on e-readers, tablets, computers, and even on their mobile phones.
The beauty of creating e-books lies in two things that are closely related:
- You can share anything you know or care about in text form.
- You can educate your customers, advise them, or reformat and update the existing contents in the form of e-books to then sell them on your website.
The popularity of e-books is increasing day after day.
Experts also predict that e-books will eventually take over physical books in terms of sales.
And the beautiful thing about it is that once you complete the manufacture of the product (the e-book), you will not have to do any other work (other than the marketing of course), which allows you to earn additional income over months, and perhaps years.
- Photography:
High-quality images are one of the most popular digital products today.
The most popular consumers of images online are bloggers and website owners.
The website is a vital part of the photographer’s portfolio, as displaying his work beautifully on his site is essential to uploading his profile.
With competitive prices, and excellent quality images, he may be able to sell very profitably the standalone images or images that a customer requests on his website.
And as millions of people post content on websites daily, there is a constant demand for unique and distinctive photography.
Notice:
Stock photo sites, such as Fotolia and iStockphoto, may purchase images from their creators.
Alternatively, some photographers may want to sell their photos through their website (which many photographers do in order not to have to share their earnings with existing markets).
A great way to get people excited about photography is to post your photos on sites like Flickr and Instagram.
These platforms allow you to retain all rights to your photos, protecting your intellectual property while exposing you to potential clients.
Educational and training courses:
E-learning is an innovation-rich industry, and today it is growing with unprecedented momentum.
As they grow, we are seeing traditional educational institutions exploring new ways to make their content available to online learners.
Training courses have become an increasingly popular basis, or complementary, component of online businesses, due to consumer trends first, and the proliferation of affordable and easy-to-use learning management systems second.
In addition, it provides a profitable outlet for anyone with knowledge or experience and enables teachers to reach a wide audience without being restricted by geography, technology, or time.
An online course is similar to a classroom course except that you teach online through text, video, and audio.
You can create educational courses in different sizes and at different prices as well.
And your clients can take your course on their own time without having to worry about meeting deadlines or stressing themselves.
Some courses are completely independent, while others offer interaction with the teacher or interaction with assignment references.
Many courses provide students with some form of certification or reward upon successful completion.
As for the sale of educational materials, it takes place in different ways, including:
- One-time downloadable courses.
- A set of courses that can be downloaded repeatedly.
- Membership (subscription) of an educational service on the Internet.
Often training courses are sold the same way as other digital products, with the same tools.
And according to recent user surveys, the number of people using Easy Digital Downloads to sell courses 4 times in one year.
Video, Audio, and Music:
Videos are a very popular communication tool, and it is very effective for communicating information over the Internet.
Video content can be educational, informational, or entertaining.
It is much more attractive than text and can be used easily by clicking the play button and watch.
In general, users like the content of the video and prefer it to the other, and in many cases, they are happy to pay for it.
If you are a great speaker, have a passion for visual media, or love to share your ideas via video, with little editing time, you can invest in videos online and make a profit.
Voice and music are powerful means of communicating messages.
There are many different types of digital audio products, which include:
- Recorded lectures.
- Musical samples.
- Audiobooks.
- Foreign language lessons.
- Reusable sound effects.
- Lyrical musical compositions.
And other audio clips that people pay for because it entertains them, calms them, teaches them, inspires them or helps them achieve their business goals.
So if you are a freelance vocalist or a freelance musician, you can make an excellent living by selling your own audio creations.
You can record your own music, and put it up for sale anywhere you want.
And since you no longer need to produce a physical product (such as a CD) you can create your own music, publish it, and sell it as digital files, people can listen to it via MP3 players and their computers or other supportive devices.
Software programs:
Many software programs are sold as subscriptions, meaning your customers pay a small monthly fee to use your software, and as long as they pay, they retain access to it.
The software industry is a huge and ever-growing industry, and its fields and possibilities for work are endless.
Anyone’s ability to write code of any kind can lead to new and useful “software” products, let be it desktop software, web-based applications, website templates, mobile apps, and video games, or anything else supported by code.
And if you are proficient in a sophisticated programming language, you can develop many things to sell online, whether you have experience in applications, plug-ins, and themes, websites, or anything else, and you can thus convert the codes into cash.
Conclusion:
Despite the economic fluctuations that the world is experiencing today, e-commerce continues to prosper and develop.
With technological advances that have expanded the use of the Internet, and the consumption of digital media has brought many degrees closer to the prevailing trends in societies’ behavior, it is no wonder that digital products continue to increase in demand.
You probably did not know; But you are certain you have consumed a digital product before (if you have read this content, you have consumed a digital product).
Digital marketing has evolved tremendously and significantly, and today (as mentioned), it doesn’t provide just one method that you can use when exploring how to promote your digital products.
There are even several ways you can go for people to become aware of your products and then buy them.
Just remember that all these strategies and campaigns continue to evolve and change with the development and change of the audience, and you only have to continue experimenting and continue to analyze, develop and improve things until you achieve the required goals.
Related Topics :
Sitemap | Importance and How to Create It
SITEMAP | IMPORTANCE AND HOW TO CREATE IT

What is a sitemap?
A sitemap is a complete map of your website that is uploaded to your site’s server in the main path of your website files.
It allows search engines and visitors to find their way into your website pages and content.
It can be broadly divided into two types:
- XML sitemaps
- HTML sitemaps.
Both of them must contain all the links on the site, to help Google and other search engine spiders crawl your site.
Types of sitemaps:
Sitemaps are usually divided into two types (HTML sitemaps and XML sitemaps), both of them can help improve SEO.
It is very important that you know the important differences between them:
HTML sitemaps
are a page that outlines the overall structure of your website, which links all important pages on your site under one page.
An HTML sitemap is a hub that places your site’s table of contents in a visual format to the user, and adding Cascading Style Sheets (CSS) can make the experience even more attractive for them.
In addition to enhancing your site’s usability, owning an HTML sitemap can improve your website’s SEO.
But XML sitemaps make this a higher priority.
The XML sitemap
is primarily a SEO file, and it shouldn’t be visible to site visitors.
It stores information about the pages, news, videos, and other content on your site as well as the relationship between them (this depends on what data you add to the file yourself).
When there is an XML sitemap, search engines can crawl to a website more accurately and easily, knowing:
- When it was recently updated.
- The number of times its content has been updated.
- The importance of each of the website links.
- Are alternative language versions available or not?
This gives search engines a guide to the nature of the site’s pages and their links.
Here’s how the initial entry code for a standard XML sitemap looks like:
The code above transfers basic information to search engines:
- Where is this page located (loc)?
- Last update time (lasted).
- How often has its content been updated (changefreq).
- How important is it in the context of the website (priority)?
Priority and frequency of updates, in particular, are important signs because they may determine when and how often search engine crawlers visit your website, which can have far-reaching implications.
And if you’re creating a site map manually, you’ll need to master these tags.
While standard XML sitemaps give search engines the data they need on your website pages, search engines will also need to know the anatomy of the supporting XML sitemaps to provide them with basic information about images, videos, and news content, which includes:
Image XML Sitemaps:
Convey information about your website images and direct search engines to the pages on them.
XML Video Sitemaps:
Provide search engines with basic information about the clips they host.
XML News Sitemaps:
Helps search engines capture any news content they may host.
Mobile XML sitemaps:
Many websites are now optimizing their content for tablets and smartphones.
- And by using the supporting sitemaps, you can let search engines know exactly where your mobile-responsive pages are.
Sitemap function:
A sitemap allows webmasters to tag the most important pages and most important content on their website, and relay this information to search engines.
This gives Google and the rest of the search engines a clearer idea of the structure of your site and the nature of the content it provides.
This includes precise details about the video, images, and other media files on your website.
For example:
A specific video entry into the sitemap can tell Google how long the clip has run, which category it belongs to and whether there is an age-appropriate rating that users should be aware of.
Also, entering an image can shed light on its subject, file type, usage rights, etc.
There is no doubt that giving this basic information to the search engines and helping them to better understand the context of your website and how it is classified can give your site a great opportunity for SEO.
The main reasons for creating a site map can also be summarized in three points, namely:
Content planning:
Planning all of your website pages in advance suggests that you pay great attention to the content.
This step includes; Research, writing, image acquisition, general design, and all the other elements that go into creating a great website.
Improve user experience:
With location maps, you can easily visualize the user journey.
This will help you search for broken paths in your content, give you opportunities to add links between pages, and make sure there is nothing unexpected.
Optimizing your site for specific goals:
One of the most important questions that you must answer when planning a website is:
“What is the impression, value, and benefit that your visitors will benefit from? How will this help you develop your business? And encourage your customers to make more visits?”
By defining what you want to put on your website, and how to direct users, sitemaps help you keep your business goals on track.
Notice:
Just as you can create a sitemap for your site pages, you can also create a sitemap for the videos and images within your site.
And here something very important must be mentioned; And that is that the sitemap does not force Google or the rest of the search engines to crawl to your site in a specific way, but it is just a guide through which the search engines provide information about your site’s links and help in archiving it.
Although all search engines emphasize the importance of the site map file, and the need to create it, they have the right to adopt this directory or not.
What does a sitemap consist of?
An XML sitemap consists of code as shown in the following figure:
- The first and second lines of the code are not repeated, and they represent the opening of the file.
- The line written in green indicates the service through which the sitemap was created.
Here is a detailed explanation of the code contained in the sitemap for each link:
- Any code for any link that starts with this symbol.
- you will find a code that begins and ends with this code , and contains the link that this part of the code talks about.
- find a code that begins and ends with this symbol . This is a signal through which the site map informs the search engines of the last time a change or amendment was made to this link.
- In the line following the rate of change, you will find another line that begins and ends with this symbol , indicating the priority or importance of this link.
- The priority is measured from zero to one integer, for example, the priority of your home page will take an integer one, and other pages maybe 0.7 or 0.8, and so on.
- The code for any link ends as it began with this code
- At the end of the site, the map is final, you will find it also ends as it began, with this symbol .
How to create a sitemap? What are the most important tools for doing this?
Creating a sitemap manually involves a lot of work. First, you will need to go through a great brainstorming process, carefully review your site’s structure, and prepare a template for its pages, content, and all the details you think you will need while converting your listings into a diagram.
Now that you have a large list of things to include, it is time to start organizing it, creating a hierarchy of pages based on how you want them to be indexed.
(You can do this with a diagramming tool like Gliffy Online or an Atlassian app that lets you share your diagram with anyone.)
Once you’ve brainstormed for a competition sitemap, it’s time to digitally arrange things again.
Pay attention to the main pages, subpages, and all other existing pages.
Use different shapes, colors, and fonts to indicate the relationships between them.
Next, you need to define the main categories your website will include.
Here you will think about the following:
- What am I going to put in the top bar or sidebar to direct people?
- The sub-pages for each home page?
- Pages fit each sub-page?
And after that; Time to focus your thoughts!
And at this stage; You may find that there are a lot of ideas that you want to put on your website, but they do not fit into the categories or subcategories, and this will be a sign that you have to schedule these things for later, or in another website, or you will have to redesign the website to have the appropriate space in your website.
You may also find that you have some very similar ideas with each other, and you should group them together into one idea so that you do not end up on two different pages containing duplicate information.
Not only does this require a degree of technical knowledge, but there is also always a chance of error that you must take into account.
You can also include your sitemap annotations to let people know what it all means, especially if you plan to share your map with clients or an outside team.
Even for internal use, legends are a good practice to keep things organized and easy to read and access.
Here’s an example of what a draft sitemap might look like when you launch a product.
Fortunately, there are handy tools that can take the hassle out of creating and checking your sitemap file.
“20 I Sitemap Generator” is an interesting example of these tools.
It is a simple tool, and with one click that uses a robot to crawl to your website, it will create a sitemap for the accessible pages automatically, keeping in mind all the robots.txt restrictions along the way.
Moreover, you can set it to automatically update the sitemap file at preset intervals to ensure that your latest content is included.
After creating the sitemap file, you must upload it to your site’s server in the site root (public_html).
There are many sites that provide a site map service, some are free and others are paid.
Here is a list of the most important tools for creating a sitemap file:
- XML-Sitemaps: Free, up to 500 links.
- Sitemap Writer Pro (paid software).
- Inspyder: a paid program that specializes in creating a sitemap for the Google search engine.
- Dynomapper: a comprehensive tool for crawling your site, discovering broken links, and creating a sitemap file.
- Slickplan: a professional paid sitemap tool that contains many other services.
How do I add a sitemap to Google Search Console?
You should have a Google Search Console account here.
And if you don’t have an account, you can create it with a Gmail account.
After creating the account and activating your site
you can follow the following steps to add your sitemap to the Google Search Console:
- Once in the control panel, go to the Crawl (Index section).
- Click on the small arrow next to it.
- Click on the add/test sitemaps button in the top right.
- Put the name of the file you previously uploaded, which might be called sitemap.xml.
- Click on the submit button.
- Wait for Google to scan and approve the sitemap.
- Every time you log in to your account on Google Tools for Webmasters, you will find a report on the site map, in terms of the number of links that have been indexed from Google out of the number of links on the site map.
How important is the sitemap to Google?
A site map is an essential factor for every website, and its importance lies in that it gives a clear, direct, and explicit map for Google spiders, and the rest of the search engine spiders, to crawl all the pages of the site correctly and smarter in order to archive them.
According to Google itself, the sitemap has great importance in the following cases:
- your website is new, and you want an easy way to introduce it to search engines.
- website is large and contains a large number of internal pages.
- the pages of your website are not linked properly, or there are certain pages that are not linked to the rest of the pages.
What are Google’s terms for the sitemap?
- Use UTF-8 encoding.
- The maximum number of links within the file should not exceed 50 thousand links.
- Links must match the name of the website.
- If the file is very large and contains a large number of links, split it into several files and add it to Google.
- The server response when requested should be 200OK.
- Links should not contain other extensions such as GET parameters and other parameters.
Some misconceptions about a sitemap:
There are many misconceptions about the sitemap, the most famous of which are:
The sitemap file ensures that all links are archived:
This is not correct, as the sitemap file informs Google about the structure of the site and helps it to archive faster, but it does not give any guarantee for that.
Removing any link from the sitemap leads to its removal from search engines:
It is a common mistake, as the archiving of the site by the search engines and your site map do not communicate
It is difficult to create a sitemap file:
Exactly the contrary; In this content, we explained how to do this with just a few simple clicks (even if there is no prior programming experience).
Conclusion:
A sitemap is a visual representation of your website, helping you see how users are searching for information.
And it’s a vital step in building a practical, usable website that takes your users where you want them to go.
Therefore, whether you’re building a website from scratch or planning full maintenance, you need a site map.