Before talking about SEO, its importance, and how to implement it, you should bear in mind that you are dealing with a positive practice that has long-term benefits, and is not a precise science with immediate results.

What is meant by “SEO”?

SEO is the practice of increasing the quantity and quality of traffic to your website through search engine results.

Being in the top ranking for different searches across various search engines increases the visibility of your brand on the Internet, which in turn gives you more opportunities to convert qualified potential customers into loyal permanent customers.

And when you do it correctly; SEO can help your brand stand ahead of other brands as a trustworthy company.

It can also improve the user experience with your brand and website.

What are the main components of search engine optimization?

• Website search engine optimization:

They are the improvements that must be applied to the content on your site to ensure it is compatible with the search engine.

When optimizing your web pages, you want to indicate to search engines precisely what the webpage is about in a number of ways.

And with a site’s SEO, you’ll deal with the following:

1. The structure of your website.
2. Keywords for SEO.
3. Internal links.
4. Images alternative features.
5. In addition to other techniques to help search engines analyze and evaluate the content of your website.

• Search engine optimization via keywords:

It is not the most important SEO technique, but it is very necessary for the search engine ranking of your website.

Its selection requires diligent search to choose the appropriate ones for the contents of the site.

And when we talk about keywords, we are referring to specific words and phrases that potential customers use to find answers to their questions online.

• SEO by optimizing content:

The content that you choose to write and share on your website is necessary to reach and interact with your audience, so it must be:

• Didactically.
• Curator.
• Attractive.
• Sharable.

Why should we always do search engines optimization?

• SEO guarantees high visibility and ranking:

SEO helps you rank higher in search results and gain more visibility online, which increases the likelihood that potential customers will click on and engage with your site.

(Always remember: users are most likely to choose one of the first five suggestions that the search engine offers when searching.)

• SEO activates website traffic:

SEO increases your search engine traffic, which in turn increases the number of visitors who view your page every day.

This is directly related to the increase in sales, the more people see your site, the more likely you are to sell them.

Moreover, if potential customers cannot find your website, it means you have missed many sales opportunities.

• SEO boosts website confidence:

The better your SEO score, the higher it will appear on search engines (Google, for example), and the higher ranking on Google attracts all brands.

The indirect advantage that increased visibility brings is the trust that you gain from potential customers.

Users usually tend to acquiesce to recommendations generated by the search engine, so gaining a higher position for the keywords that the user is searching for will in turn establish your product or service as being trustworthy in the user’s mind.

• SEO ensures an easier user experience:

The improved website clearly and easily conveys the image of the products or services that are offered, explains how to obtain them, and answers all questions related to them.

By catering to the website design of user experiences, search engines can pull in the information they need and pass it on to them.

But if users hardly navigate within the site, search engines will as well.

• SEO helps your brand grow:

There is no doubt that SEO is the key to the growth of your brand.

And simply; The higher you rank in a search engine for a variety of high volume keywords, the more web traffic your site will receive.

A well-optimized website is more likely to gain more customers, and generate more sales.

People are also more likely to share your branding through other social platforms like Facebook or Instagram once they find your website through a search engine.

Sources :

academy.hsoub.com

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